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Collaboration in fashion may not be new, but the strategy behind a slew of footwear partnerships with luxury brands is picking up some momentum worth noting. Following the likes of Wales Bonner’s long standing  partnership with adidas, KENZO Mode with ASICS or New Balance and Miu Miu, the growth hack for brands that are both thriving- or striving- has become a go-to for expanding customer bases and product offerings. Our roundup of some of this year’s latest and greatest points to a commerce trend with big shoes to fill. 

Who's bringing Euro trophy home (England) Nike or (Spain) adidas tonight?!

This week's roundup examines the ever-changing ecommerce landscape and how brands can leverage with wholesale. Luxury positions itself amongst Summer flash sales, and sportswear behemoth, Nike, offers some teachable moments for brands following in its footsteps in uncertain times. WWD- "What Fashion Brands Can Learn From Nike's Mistakes" featuring Juan Pellerano-Rendón https://lnkd.in/eyM6Gf8g The Business of Fashion - "How Brands Can Balance DTC and Wholesale" https://lnkd.in/e45BWJMT Vogue Business - "Luxury fashion and the wholesale conundrum"  https://lnkd.in/gBi4P86 Glossy- "How fashion brands are leveraging e-commerce flash sales" https://lnkd.in/e9iqxsfS

In an era where experience reigns supreme, luxury fashion brands are transforming their brick-and-mortar shops into immersive sanctuaries for branded hospitality and exclusive cultural activations. Today, we're studying the likes of JACQUEMUS, Bottega Veneta, and Dior. Offering their most valued customers unparalleled access to curated events and bespoke experiences, the boundaries of luxury retail are evolving past the traditional storefront. Designed to enhance customer loyalty, high fashion meets high-touch services and holistic lifestyle destinations that go beyond shopping. As some of the biggest brands redefine experiential branding, we are witnessing a pivotal shift in the consumption of luxury, where the value lies in unforgettable experiences as much as in the products themselves. See our roundup of some compelling examples of a trend showing no signs of slowing down. 

We love all things Hill House Home , Sisters and Seekers , and Never Fully Dressed and summer. 😎 🐦 These Swap-powered brands may be Summer-ready, but their eclectic offerings and foundational styles are hot year round. Backed by the ecommerce operating system that makes selling worldwide a breeze, we’re highlighting a few of our womenswear labels in a seasonal roundup. Book a demo to see how hundreds of direct-to-consumer brands are scaling globally at pace with the industry: https://lnkd.in/d92X5wiW

Now streaming: "Swap House" – the home for all your ecommerce operations. Our commercial animates the world of ecommerce, where everything lives under one roof. This is Ecommerce Evolved. #TheFlock #EcommerceEvolved #SwapHouse 🐦 🏡

The reviews are in: Swap's single login logistic suite makes operations a breeze. Take it from Neem. Book a demo and scale your ecommerce brand beyond its borders: https://lnkd.in/d92X5wiW

In the public consciousness, pigeons represent an array of themes, most of which are related to metropolitan life. While the bird's ubiquity and reliability are aligned with Swap's ethos, pigeons have also come to symbolize an enduring- but unlikely - fashion icon. Take the viral JW Anderson pigeon clutch, which debuted on his FW2022 menswear show, followed with an appearance on "Sex and the City," to name a few. See why Swap and pigeons stay at the top of flock in the culture and in ecommerce.

Coming soon: See how Swap is animating the world of ecommerce with a single login solution. Stay tuned to see why hundreds of brands are going global #EcommerceEvolved Book your demo: https://lnkd.in/d92X5wiW

Swap takes a global approach to evolve with ecommerce. Grow beyond borders with the platform designed to unlock new markets without the friction. Click through to see how we compare #EcommerceEvolved #EcommerceOS Book your demo: https://lnkd.in/d92X5wiW