Research from DoubleVerify revealed that UK brand safety and suitability violations hit 7.6% of ads served in 2023, more than 30% higher than the global benchmark of 5.8%. Read more about the UK's (and EMEA's) brand safety/suitability challenges via the link in the comments.
NewDigitalAge
Book and Periodical Publishing
London, England 5,943 followers
A publication for the digital industry written by those in the digital industry. A Bluestripe Media publication.
About us
A selection of the best articles posted on www.NewDigitalAge.co, a new site from the team at Bluestripe Media. This site is written by the industry for the industry.
- Website
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http://www.newdigitalage.co
External link for NewDigitalAge
- Industry
- Book and Periodical Publishing
- Company size
- 2-10 employees
- Headquarters
- London, England
- Type
- Privately Held
Locations
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Primary
151 Wardour Street
2.05
London, England W1F 8WE, GB
Employees at NewDigitalAge
Updates
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Social-first strategies power ecommerce growth as cost of Search soars, finds report from Nest Commerce Full story in comments
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Out of Home media and infrastructure company Clear Channel UK has released a new study focusing on diversity in advertising and inclusive shopping experiences. The study of 2,000 respondents conducted via OnePoll revealed that Gen Z is more inclusive than older generations, especially when it comes to race and disability representation in media...
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Ben Jeger, EMEA VP at Moloco, outlines how machine learning and supply path optimisation have broken down the complexities of the open internet… Full story in comments.
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The Digital Markets Act presents a huge opportunity for advertisers to explore alternative technologies, says Simon Thorne, MD Europe for Flashtalking by Mediaocean... Full story in comments.
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Content studio and digital media network, Little Dot Studios (an All3Media company), has entered into an output deal with the YouTube channel The People Profiles, starting with an initial order of 60 feature documentaries... Full story in comments.
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Our Trinity Summer Drinks event is back and we are bringing the whole industry together, this time in Scotland! Make meaningful industry connections over great food and drink, no pitch or presentation necessary just fascinating conversation. Join us at the Angel's Share Hotel in the Centre of Edinburgh on 17th July for Trinity Summer Drinks. Find out how to attend in the comments
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UK entrepreneurs need more support on their growth journey, says Deann Evans, Managing Director, EMEA, Shopify... Full story in comments.
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The key to selling to consumers in new territories is understanding their behaviours and preferences, and then choosing a partner with local country, technical and logistics capabilities to manage the go to market, says Jonathan Sheard, Vice President, Sales at ESW... Full story in comments.
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New research from Amazon Ads shows UK SMBs are benefitting from the positive impact of advertising as they look to expand both at home and internationally. The study found that nearly nine in 10 (86%) said that their current advertising strategy is successful in acquiring new customers while more than three quarters (76%) said it had helped them to expand their UK business... Full story in comments.
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