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illuma
Advertising Services
London, England 2,773 followers
AI-powered, advanced contextual ad targeting without using cookies or personal data.
About us
illuma is a British AI company, pioneering contextual solutions for enterprise since 2014. Its real-time scaling technology is used by brands and agencies to boost the results of digital ad campaigns. Meanwhile, broadcasters, publishers and online platforms use illuma to organise, classify and categorise their inventory for commercial activation. illuma is committed to sustaining the open web ecosystem through equitable collaborations between ad tech providers and media owners. The company is proudly building industry-first agreements that recognise media owners’ or sell-side intellectual property rights, and in turn, deliver better outcomes for brands and audiences. illuma was founded by publishing experts and computer scientists from Imperial College, UCL and Cambridge University. The company is based in London with additional offices in New York.
- Website
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https://weareilluma.com/
External link for illuma
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2015
- Specialties
- programmatic, data science, media, advertising, digital advertising, contextual advertising, marketing, digital marketing, and ai
Locations
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Primary
Get directions
1st Floor, 5 Sycamore Street
London, England EC1Y 0SG, GB
Employees at illuma
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Colin Greene
NED | VC | Angel | Bloodbiker | ex
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Steve Middleton
Founder at Steve Middleton Solutions (SMS) Ltd
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Magdalena Kondej-Whitehead
Market Research・Lic Ac MBAcC ・Acupuncture Clinician ・Business Owner
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Rosa Almarza Del Campo
Global Client Director at Illuma | Digital&Tech Transformation | Programmatic Advertising | University Lecturer | Ex P&G
Updates
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We're excited to join the AOP Association of Online Publishers, further underlining illuma's commitment to fair and equitable publisher partnerships ✨
We're delighted to announce that illuma is joining the AOP! illuma’s AI-powered platform is a transformative publisher solution to standardise, streamline and scale accurate content tagging. Their pioneering revenue solutions for publishers also drive incremental and intelligent reach within their owned and operated supply, without using cookies. “Publishers play a crucial role in the advertising ecosystem and are vital to maintaining a free and open internet,” shared Peter Mason, CEO & Co-Founder of illuma. “As an industry, ad tech needs to develop technology that ensures fair and equitable monetisation for publishers, something which benefits the entire supply chain long term. These new innovations empower publishers to own and control their own monetisation strategies, reducing dependence on ad network resellers and other models that compromise publisher intellectual property. “illuma is excited to join the AOP during this pivotal moment, and we look forward to helping more online publishers create a better future.” We're excited to see more of the illuma team at our upcoming AOP events, but you can find out more about their work here: https://lnkd.in/ebNni6NU
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*COMING SOON* Publishers will soon be able to access illuma through the Amazon Publisher Services (APS) Connections Marketplace – activating our market-leading monetisation and categorisation tools at the click of a button 💥 Publishers use illuma to analyse contextual performance in real time, curate deals and optimise campaigns across their inventory. Our AI-powered content categoriser enables highly accurate placements on publisher pages and taxonomic offerings for context and brand suitability. Thanks to the Connections Marketplace team and James McWilliams – we’re excited to be working together to bring these innovations to APS publishers. Contact us to find out more: hello@weareilluma.com #publishers #AIinAdvertising #onlineadvertising
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Google's newly extended deadline for the sunset of third-party cookies in Chrome offers a valuable opportunity to further test and refine your alternative data strategies. Here are 5 things to remember as you test new targeting strategies, according to illuma CEO and Co-founder Peter Mason. https://lnkd.in/djdNwniV #ThirdPartyCookies #AdTech #AIinAdvertising
No cookies, no plan? 5 things to remember as you test new targeting strategies
https://www.weareilluma.com
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Our team still has a few open time slots to meet with you at Cannes Lions International Festival of Creativity. If you'd like to catch up or learn more about how our Contextual-AI technology can work for you, use the link below to arrange a meeting or reach out to Peter Mason, Sonia Pham, Ryan McBride and Carly Allcorn on LinkedIn: https://lnkd.in/drZ_g7JM (click here to schedule) #AIinAdvertising #CannesLions2024
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The illuma team had a brilliant first day at the Programmatic Pioneers Summit today - come and chat to David Evans Emily Brotherwood Irina Janys Sophie Stroud Mark Humphrey at Booth 13 tomorrow 🤩 #AIinAdvertising #contextualAI #programmaticpioneerssummit
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#AIinAdvertising is set to be a hot topic at this year's Programmatic Pioneers Summit. illuma's Peter Mason will be joining experts from Diageo, PHD, Yieldmo and Zenith to discuss AI strategies to support personal engagement. Join us on Thurs May 23rd at 9:20am, on the main stage 🗣 #ProgrammaticPioneersSummit
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illuma will be at the Cannes Lions International Festival of Creativity next month. Schedule a time to meet with Peter Mason, Sonia Pham, Ryan McBride or Carly Allcorn, and find out how our Contextual-AI technology can work for you. Book using the link below, or reach out here on LinkedIn. Looking forward to hearing from you, and we'll see you in Cannes! https://lnkd.in/drZ_g7JM #AIinAdvertising #CannesLions
Connect with illuma at Cannes Lions 2024!
https://www.weareilluma.com
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We're looking forward to meeting industry friends at the Programmatic Pioneers Summit in London next week. Pop by Booth 13 to say hello👋; head to the main stage on Thursday 9.20am to hear Peter Mason and others discussing #AIinAdvertising, or contact us to book an appointment on hello@weareilluma.com David Evans Irina Janys Sophie Stroud Emily Brotherwood Mark Humphrey #programmaticpioneerssummit
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This week the illuma team will be at Digiday's Programmatic Marketing Summit in Palm Springs - let us know if you're going too and let's catch up! Alby Skrelji Kevin McElroy #digiday #programmaticmarketingsummit
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