Hall & Partners

🚀 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐘𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐄𝐧𝐥𝐲𝐭𝐚 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 Is your brand tracking data driving the conversation or gathering digital dust? It’s time to ditch the dense reports, complex tools, and cumbersome dashboards. Introducing Enlyta Insights: the #BrandIntelligence platform that makes understanding brand health simple, quick and engaging. Blending data visualization, storytelling, and knowledge management, Enlyta helps insight teams get more people using #BrandTracking in strategic decisions. 👁️🗨️ Watch our animated explainer video to witness the transformation. Visit the website 👉 https://bit.ly/44ONx8n

Great to present yesterday at the IPA Business Growth Conference on how adland can retain motivated and engaged talent. A really interesting day full of many great speakers. Thanks to Joyce Kelso for making this such a great collaboration and to Polly H. and Megan Bailey for writing such a great paper! Hall & Partners 😎 🔥

It’s been a week since the EPHMRA 2024 conference and I have been reflecting on the key takeaways. There was a huge focus on AI which I do believe can revolutionize how we create and refine insights. Still, we must remember that human connections are key to generating and maximizing the value of these insights.   Here are a few of the things that stuck with me:   Patient Opinion Leaders are a vital resource for those with health issues and their value cannot be overlooked by Pharma. It’s exciting to explore how we can better involve them in the market research process to ensure that we are being thoughtful to the needs of patients, and allow them to really have a voice in the development process   AI represents an exciting future, but we can’t overlook the value of face-to-face interactions, making use of a diverse and wide team to ensure that outputs represent our core values. Where we do use #AI, we must ensure it is sufficiently humanized to add value.   Segmentations can add huge value, but only if they are used effectively and combined with the CRM. Messaging needs to be the right message, to the right person and delivered at the right time, otherwise, it won’t have the desired impact.   Client-Agency Partnerships. Critical that we don’t just fall into a vendor mindset. The best insights come from open and transparent partnerships where there is clear mutual respect. Giving the agency a seat at the table and allowing them to be the voice of the customer, in both the lead up to, and following key insight projects    Hall & Partners   #pharma #mrx   It was great catching up with many old friends and making new connections across the industry.   Thanks to the whole team who made such a fantastic conference possible

Spend time creating brand insights rather than reacting to data requests.    Enlyta is the intuitive brand intelligence platform that makes it easy for anyone in your organization to find the data they need – by themselves – in a few clicks. #BrandTracking #Insights #MRX

David Moir is set to present at the #IPABusinessGrowth conference next week where he will launch the latest IPA (Institute of Practitioners in Advertising) and Hall & Partners study on adland's Gen Z. It will reveal the generational misalignment, new workforce expectations and boundaries, and exactly what agencies and clients can do right now to drive positive change. Don't worry if you aren't down to attend this event or an IPA member – we plan to launch this new and insightful study shortly via our website. Watch this space! #mrx #advertising #insight #GenZ

Insights going unread? 🙈 Put your insight in the spotlight with Enlyta's storytelling tools. Insight Stories make it easy to show your brand and marketing teams what to do with the insights you discover. Pull data from your dashboards and reports, then write a short narrative that explains why the insight is so important for the business. Format it in a beautiful, bite-sized way with charts, quotes, videos, and more – then send it off with a few clicks. Insight Stories make it easy to create engaging content your stakeholders will love reading. 👉 https://lnkd.in/e8JjPXzx

🎉 Exciting News! Off the back of our latest EPHMRA innovation award win, Hall & Partners is thrilled to announce our participation at EphMRA 2024 in London! 🌍   Join us as our healthcare expert, Rob Banyard, attends the EphMRA Annual Conference next week (25-27 June). Rob will engage in a series of insightful sessions, reconnect with industry leaders, and gain the latest insights on the future of pharma.   Heading to London for the event? Don't miss the chance to connect with Rob. Discover how we can help you use innovation to improve patient outcomes and drive commercial success.   We look forward to seeing you there! 👋 #EphMRA2024 #MRx #LifeSciences #Pharma

One number brand scores – love them, or hate them? Some brands favour the simplicity of the one-number score methodology for assessing brand health. It's great for quick comparisons and aids benchmarking against competitors, but is it really the optimal approach? Relying solely on this approach risks oversimplifying the complex dynamics of brand health. It overlooks detailed insights, assuming that a universal set of metrics applies to all brands equally. This doesn't account for individual brand strategies or provide guidance on improving brand equity. At Hall & Partners, we believe there are better ways to drive brand growth. Our Partner and expert, Farid Jeeawody, explains why... Click the link to learn three ways to go beyond a one-number score. #BrandStrategy #BrandHealth #MarketingInsights 📈 https://lnkd.in/eRcTeSUP

Thanks very much to our speakers today Jacob Collins, Mantas Cerniauskas and Dimple Billimoria from Hall & Partners for sharing  their winning submission on the MR Excellence Awards 2024 – Innovative Approach Award with “Creating a patient-led digital assessment tool for Spinal Muscular Atrophy (SMA)”. Thanks also to our convenor Manuel Guzman Martin from APLUSA who sponsored the award #EPHMRA

Elevate Brand Tracking: Proactive Insights Over Reactive Reporting #BrandTracking is more than just a metric; it’s the heartbeat of your market perception. Yet, many businesses risk squandering time and resources because of the way brand tracking is delivered. It’s time to equip your teams with the tools they need to shift from reactive reporting to proactive #insights. Insights teams are all too familiar with being in ‘reactive mode’—a constant scramble to fulfil ad-hoc data requests and churn out manual reports. Break free from this cycle with Enlyta Insights, which lets insight teams reclaim their time to focus on strategically guiding Brand & Marketing teams. 👉 https://lnkd.in/eWb5xTxa