Our #Euro2024 Footballco Business Podcast is live! Listen now as the host of the SportsPro Podcast, Tom Bassam and Footballco strategy director, Alex Manby, pick their marketing and media highlights from this year's tournament, including... ⚽️ The most marketable players - big names and surprise packages 📺 Media consumption trends and changes 📈 The best campaigns 👕 The standout kits 🇩🇪 Ranking the host nation Listen now: https://pod.fo/e/25287e
Footballco
Internet Publishing
London, England 68,152 followers
Nothing But Football. Everything In Football.
About us
Nothing But Football. Everything In Football. We are a team of 300+ content creators, writers, strategic thinkers, designers, editors, directors, producers and more. We are experts on and off the pitch. We are the biggest events on the planet. We are culture’s centre of gravity. We are the twelfth man. We are the women’s game. We are the next generation football business. We are Footballco.
- Website
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http://www.footballco.com
External link for Footballco
- Industry
- Internet Publishing
- Company size
- 201-500 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2020
- Specialties
- multi-platform content, branded content, audience development, football news, fan engagement, social content, football consultancy, integrated social media campaigns, audience development, content distribution, digital media, content strategy, sponsorship activation, football fan insights, football strategy, and football creative campaigns
Locations
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Primary
72 - 74 Dean Street
Soho
London, England W1D 3SG, GB
Employees at Footballco
Updates
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We are excited to reveal FC Precision, our solution to the removal of third-party cookies and our tool to help brands reach fans through their specific interests. As covered by Press Gazette, FC Precision combines data sources, such as Footballco ID, behavioural data, declared data, lookalike profiling, and survey feedback, with in-house customised segmentation to target specific audience segments across web, app and social media. Vanessa Horgan, our SVP of Revenue Operations, said: “At Footballco we recognise that football fans are not one dimensional, especially when operating at the scale that we do. So it’s vital that our partners can reach not only football fans at scale but also target their varied interests outside of football. “By tying behavioural, inferred and declared data points to our audiences, we are able to offer bespoke, performative, addressable audiences and richer insights to our clients and agencies across the lifecycle of a campaign.” Chris Austin, SVP of data, insight and growth at Footballco, said: “Footballco Precision has already delivered business, travel and gaming audiences for clients with more custom solutions underway. This is underpinned by the huge scale of the audience Footballco serves combined with the unique data we collect - we have approaching one billion Footballco IDs. “This wealth of data and insight means we’re in a great position now or whenever Google decides is this right time to remove third-party cookies”. Read more in Press Gazette: https://lnkd.in/etNgHfUt
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Check out the new Footballco Business Podcast Newsletter to find out how Admiral Sports created the replica football shirt industry, with a bit of help from Leeds United and England. Hear more, including why Admiral are now creating innovative kit designs with the Rolling Stones, Bob Marley and Walthamstow FC, by listening to the podcast: https://pod.fo/e/24e48a
How Admiral Created the Replica Shirt Industry
Footballco on LinkedIn
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Bukayo Saka's penalty meant everything to this England fan! 🎥 GOAL #Euro2024
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Our CEO of North America, Jason Wagenheim, sat down with Press Gazette's Charlotte Tobitt to discuss our winning strategy for making Footballco "the most definitive, important soccer media platform in the US come 2026." Jason also discusses what sports publishers can learn from lifestyle media, how we're working with our rights-holder partners and how we're winning over soccer-curious brands. https://lnkd.in/eap8NqV3
'What if Vanity Fair and ESPN FC had a baby?' Footballco sets out US ambitions
pressgazette.co.uk
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Has IRL and experiential been the social platforms of Euro 2024? Footballco PR manager Paul Rayment wrote for The Drum on why experiencing the Euros together took on new meaning with this year's tournament and why our own Hotel MUNDIAL proves you can't beat watching football with friends. #Euro2024 #Football #Marketing
IRL is Euro 2024’s best social platform
thedrum.com
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On the latest Footballco Business Podcast, Admiral Sports' Theo Hamburger tells us how Admiral invented the replica football shirt industry in the 1970s, creating the first replica kits for England and Leeds United. Theo also discusses their more recent work, creating award-winning collaborations with the likes of the Rolling Stones, Bob Marley and Walthamstow FC. Listen now: 🎧 https://pod.fo/e/24e48a This show was recorded live at Hotel MUNDIAL.
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We’re excited to announce that we’ve been shortlisted in the coveted AURA awards for a client research project in the highly competitive gaming space. The shortlisting recognises the value delivered by Footballco Insight to help the client fully understand the brand's opportunities in football ahead of Euro 2024 and beyond, through a combination of qualitative and quantitative research. Congratulations to all involved. #Research #Euro2024 #Marketing #AuraAwards
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A throwback to Cannes Lions International Festival of Creativity and the time we had working with our partners at FIFA Plage, Stagwell's Sport Beach and Front Office Sports. It was a privilege to be able to share the stage with so many brands, rights holders and friends.
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We had great fun helping Xbox activate their England sponsorship by finding out how well Declan Rice, Anthony Gordon and Aaron Ramsdale know some classic England goals. It turns out they’re really rather good at it.