Design Bridge and Partners

Design Bridge and Partners is a global brand design agency. We design brands with the power to move, because brands that move people move the world. Discover more here: https://lnkd.in/eyP23bea #BrandDesign #BrandStrategy #BrandConsulting #WPP

28 years after The Simpsons first made the joke, Cypress Hill will finally share the stage with the London Symphony Orchestra! What started as a running joke and inspired countless hopeful moments for fans is now becoming an exciting reality.   We’re thrilled for our LSO client and tonight’s incredible collaboration!   Read more here: https://lnkd.in/gkctrk_S   #LondonSymphonyOrchestra #LSO #WPP

Last week, the New Designers Awards took centre stage—a thrilling showcase of the UK's most innovative emerging design talent across multiple disciplines. This year, we were delighted to sponsor a prize, creating the "Make a move that matters" prize, celebrating creativity and driving positive change through responsible design.   We're ecstatic to award Sze Wan with her incredible project, "Dip into a World of Stories." Her innovative idea tackles the decline in reading among young children by printing short stories on the back of McDonald's receipts, transforming waiting times into magical moments of reading.   Congratulations Sze! Find out more here: https://lnkd.in/eJPu_vg Photo credit: Sam Frost Photography #DesignTalent #Designers #Creativity #ND24

We're thrilled to see the launch of Persil Wonder Wash in the UK! We partnered with the team at Unilever on this exciting innovation based on our Symbiotic Performance Design Idea, encapsulating Persil’s relationship between product, people and planet. The new bright and modern white splat design acts as a catalyst for the ultimate clean of this Dirt is Good brand. It features layers of dynamic shapes, textures, and imagery that evoke real stain removal efficacy and speed. Metallic and cast & cure finishes add to its elevated premium positioning. #DirtisGood #Branding #Design #Unilever #WPP

We're excited to share some insights from MARKETING-INTERACTIVE's #Content360 event in Hong Kong!   Our very own Benjamin Thrasher (Strategy Director), alongside Eva Kwok (Marketing Communications Director at Grand Hyatt Hong Kong), Grace Chan (Head of Brand at HSBC, Asia Pacific), and Kathryn Williams (Regional Director at Stoli Group, APAC), discussed the importance of effective brand localisation and implementation. They noted that for brands to be globally admired, they must first be locally embraced—especially in the APAC region, where a “one size fits all” approach is no longer effective. Together, they emphasised the need to properly understand the audiences on the ground and the importance of strong brand foundations that can flex, adapt, and resonate with the right audiences at the right time.   For more information about how we can help you build strong brand foundations please reach out to Benjamin Thrasher.   #Marketing #BrandStrategy #APACMarketing #Content360

Design Bridge and Partners is a global brand design agency. We design brands with the power to move, because brands that move people move the world. Discover more here: https://lnkd.in/eyP23bea #BrandDesign #BrandStrategy #BrandConsulting #WPP

Ruby G., Sustainability Director, discusses the lessons that women’s health brands can offer on serving consumers. "Passionately focusing on the needs of the consumer can be extrapolated to other categories in order to create brands that move people and drive meaningful engagement." Read more ⬇ #Branding #WomensHealth #Sustainability #WPP

Can supermarket banking brands survive? Matt Boffey, Chief Strategy Officer, asks: Why won’t shoppers choose their bank on the vegetable aisle? "For these brands to win in financial services, they needed stronger sub-brands with associations that more strongly pulled them apart from their parent-brand and more strongly differentiated from the traditional retail brands." Read more on Business Reporter here: https://lnkd.in/e-iuyCQP #Branding #FinancialServices #BrandStrategy #WPP

Last week, our London studio explored Double Materiality, a key tool for understanding the mutual impact between businesses and sustainability factors. James Brock, Managing Director, hosted the event, joined by Selabe Kute, Sustainability Communications and Reporting Director, Jena Trolio, Sustainability Programme Director at Haleon and Chris Pratt, Managing Director at Hill & Knowlton. Together, they explored methods for conducting robust assessments that comply with the ever-evolving regulatory environment, as well as strategies to leverage these assessments to maximise long-term brand impact. If you'd like to learn more about Double Materiality, please get in touch with jerome.fry@designbridge.com. #Sustainability #DoubleMateriality #BrandStrategy #WPP

"Diversity must be palpable and transformative—both concrete and inspiring. A company that transcends the norm lays the foundation for a truly diverse brand purpose." Andrea Montes Sacristán, Senior Strategy Consultant, shares her thoughts on how branding can drive diversity, equity, and inclusion policies. Read here: https://lnkd.in/gQuijVzz #DEI #Diversity #Equity #Inclusion #Branding