Cirkle

The Cirkle team have been working on something pretty ‘cool’. The Patorfrigor team attended ReFuel Forum UK 2024 earlier this year to meet with fuel retailers. To help tell the company’s story and intro the team at the event in a fun and creative way, we turned Patorfrigor’s bestseller into a cartoon version of itself - in the form of a box that, once opened, revealed a book. The books’ pages delved into the company’s five key differentiators and included quotes from existing customers, to really emphasise the benefits of choosing Patorfrigor. We also included a brochure-style section, for people to find out more about the solutions available and their specific benefits. Get in touch if you would like us to help you with a project like this. #PRWork #CommsInPractice #B2B

The B2B team really are jet-setters! Selina Lovell has just got back from a fabulous trip to Malta with Vetoquinol Global to bring their ideas to life at ISFM Congress, an annual event for the International Society of Feline Medicine which brings together a like-minded community of professionals (and cat lovers!) committed to improving the well-being of cats. Not only was the giant cardboard box a stand-out success and a draw to attendees with engaging games and prizes encouraging them to think like a cat, but Vetoquinol also ran a Breakfast Briefing Session with a difference. Cirkle arranged for expert neuroscientist, published author, and broadcaster, Hannah Critchlow, PhD, HonDSc to provide a fascinating lecture over breakfast on Decoding Meows: Unraveling Feline Well-being with Neuroscience & ‘Speaking Cat’. From insights into cats’ brains and our own, to using AI to understand animals better, and even reading an audience volunteer’s brain waves, it was a great start to day 3 of the congress. The event was a great success, drawing lots of attention and photos from all – and of course, lots of all important leads captured and some great conversations started! #InternationalComms #PRInMalta #GlobalWork

Last week, Ralli and Carly attended B2B Ignite - a key event that saw B2B experts discussing the future of B2B marketing and how it can drive total business growth. The day was packed full of insights on the ways brands can use B2B marketing to boost their market share, and it sought to showcase the opportunities available in this flourishing sector. Some of the key takeaways included: 🖼️ Why creativity in B2B is not a nice to have and deserves robust investment 📈 How building a successful brand means taking a leap of faith (and sometimes forgoing brand guidelines…) 🏆 The role marketing can play to evolve simple admin requests into something that delivers tangible results for businesses and their customers Thank you @B2B Marketing for a fantastic day. If you would like to learn more about how Cirkle can support your business’ B2B growth, please get in touch. #b2bmarketing #b2bcomms #cirkle

July marks Plastic Free July and to help support this important cause, yesterday Cirkle closed the office for the day and the agency team headed down to Brighton to take part in a beach clean along the coast to Hove, in partnership with Brighton & Hove City Council. Plastic Free July is a key initiative from the charity, Plastic Free Foundation, that is working towards a vision of seeing a world free of plastic waste. Sadly it’s estimated that 12 million tonnes of plastic is dumped into the ocean every year and 100,000 marine mammals and turtles and 1 million sea birds are killed by marine plastic pollution every year - we hope that our collective efforts this week, will go a very (very!) small way to help keep our beaches cleaner and plastic-free. Head to our Instagram channel to hear our Culture & Engagement Director, Alexa Stewart talk about the day in more detail https://lnkd.in/dT9TjcFq #PlasticFreeJuly #PlasticFree #PlasticFreeFoundation

We are thrilled to announce that Cirkle has once again been invited to judge at the prestigious Retail Industry Awards. It's an honour to witness the remarkable entries from retailers across the UK & Ireland that stand as pillars of their communities, each with their own inspiring story. This year, our B2B Managing Director Amy Searle will bring her expertise to the Independent Categories, with the judging day taking place today. We're also delighted to host the judging day for the Multiple Categories at our Holborn HQ a little later this year. Best of luck to everyone that has entered this year and we look forward to celebrating with you all at the awards ceremony in September. Here's to another year of outstanding retail innovation! #RetailIndustryAwards #Awards #AwardJudging

Last week, our Tango team at Cirkle took charge of Boxpark Shoreditch and gave people a vibrant Tango Orange makeover! 🍊 Can you believe it? Yep, it happened! The event attracted a bold crowd eager to be officially "Tango'd" for a shot at winning free flights for themselves and a buddy to Majorca ✈️ The atmosphere was buzzing as participants transformed into walking 'Get Tango'd' advertisements, adding a splash of energy and color to a typical British summer day 🌞🔥 Check out the action here: https://lnkd.in/e-DFB8zh #Tango #GetTangod #PREvent #PRStunt

When your PR and social team is tasked with reaching as many tradies as possible to come down to the Armstead Trade nationwide roadshow and their activity reached a combined total of over 1.6 million with their coverage and content... you know they've done something right! The Cirkle team has been working with Armstead Trade in partnership with Fix Radio on its 6-week long nationwide roadshow with a mission to crown the Armstead Trade Arena Champion 🏆. Not only did the team entice over 2,500 people down to the roadshow sites across the roadshow period, the team had conversations with 1,500 tradespeople about the benefits of the brand and why they should be using it in their next project. #Armstead #RoadTrip #PaintersAndDecorators #PRWork #SocialMedia

We have joined over 2,000 companies in signing the 'Make Time to Vote' pledge - it's so important that our employees don't have to choose between earning a pay cheque and making their all important vote. We've blocked out an hour in the whole team's diary today to make sure that they have time to vote, if they so wish. You can find out more here: https://lnkd.in/dS_9cSU #GeneralElection #Vote #TimeToVote

It is so valuable for us to join clients at events and capture content that can amplify key insights across trade press and social channels. Yesterday, Emma and Jade joined the Dulux team at Allermuir for a thought provoking session about inclusive design and sustainability. As well as taking video content with the panelists, they also spoke to attendees about their key takeaways from the event to share out on Dulux's channels over the coming days and months. #WatchThisSpace #B2BPR #Events

Our Retail Trade team has been out on the road the last couple of weeks, doing what they do best! From depot days to in-store visits, the team has been engaging with retailers and wholesalers across the country, alongside our clients. Nothing beats getting out from behind the desk for face-to-face time and with plenty more in the pipeline, we are looking forward to continue collaborating with our client’s retail and wholesale partners as part of our PR campaigns this summer. Swipe through to see exactly what we've been up to 👉 Where to next? 🌎 Premier Foods Paul Hill Better Wholesaling Newtrade Media Neil Godhania Britvic plc Convenience Store Jack Matthews #PRLife #OnTheRoad #WorkLife #LifeInComms #PRTeam #Cirkle