A fantastic piece from our new Global Chief Strategy Officer Sue Unerman in Campaign UK, perfectly showcasing how a good media strategy can turn performance into High-Performance and how finding the signals in the data and "interrogating them at a granular, forensic level, and constructing a way to win, is the core of a good media strategy"
Global CSO Brainlabs, co-author A Year of Creativity; Belonging, DEI;The Glass Wall, success for women; Tell the Truth. Winner Cannes Lions Creativity for Good, Glass Lion judge
What’s a media strategy and why does it matter? Link in comments