We have published new research and guidance on how brands and publishers can make sure that ads read by podcast hosts and content creators are identifiable as ads to their audiences. Read our research here: https://lnkd.in/eWeFEaEm
Advertising Standards Authority
Advertising Services
London, London 8,567 followers
Making every UK ad a responsible ad.
About us
The Advertising Standards Authority is the UK's independent regulator of advertising across all media. We apply the Advertising Codes, which are written by the Committees of Advertising Practice. Our work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements. To stay up to date with the latest from the ASA and CAP, sign up to our regular newsletters on our website: https://www.asa.org.uk/newsletter.html
- Website
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http://www.asa.org.uk/
External link for Advertising Standards Authority
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London, London
- Type
- Nonprofit
- Founded
- 1962
- Specialties
- Advertising, Regulation, Compliance, Research, Consumer protection, and Media monitoring
Locations
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Primary
Get directions
Castle House
37-45 Paul Street
London, London EC2A 4LS , GB
Employees at Advertising Standards Authority
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Matthew Barwell
NED I ASA Board and Council Member I Trustee I Advisor I Mentor I Former CMO and Sustainability Leader
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Gemma Allwood
Investigations at Advertising Standards Authority
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Donna Castle ChartPR FCIPR
Director of Communications at the Advertising Standards Authority
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Nav Dhaliwal
Project Manager/ Business Analyst/ ScrumMaster at Advertising Standards Authority
Updates
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We enforce the ad rules, but the Committee of Advertising Practice writes them. Last year, they delivered over 1,360,000 pieces of advice and training to help businesses stick to those rules. Find out more in our latest Annual Report: https://lnkd.in/emFUAZ2h
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Our Advice for Small Businesses page helps advertisers get to grips with who we are, what the ad rules say, and where they can find help on how to stick to them: https://lnkd.in/eAeWc9Cr
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We banned ads this week from Wessex Water and Luton Rising over misleading environmental claims. Want to find out how to ensure your ads are up to the Code? We offer online training that explains everything you need to know about how to make green claims in your ads: https://lnkd.in/eQDgyuR2
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This week we banned an ad from Wessex Water for omitting information about the company's environmental impact. If you’d like to know more about the ASA’s work on misleading environmental claims beyond the recent rulings, check out our annual report: https://lnkd.in/emFUAZ2h
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The ASA takes green claims seriously, it's extremely important that advertisers know how to promote their work responsibly. This week we banned two ads for Luton Rising for omitting information about the company's environmental impact. See how we ruled: https://lnkd.in/dpcYQa9D
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This week we published four rulings, banning ads for omitting information about a company's environmental impact, encouraging unsafe sleeping practices for babies, and not making sufficiently clear that a game contained loot boxes. Read the rulings in full: https://lnkd.in/dfSgbmm
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In honour of yesterday's World Chocolate Day, we're reminding advertisers of their responsibilities when promoting HFSS products. Check out CAP's Advice on Media Placement for HFSS products: https://lnkd.in/eHt9vr_v
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As an evidence based regulator, we're always carrying out crucial research projects. Check out our research area to see what we've been looking into: https://lnkd.in/eMepYGXM
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We banned two Facebook ads for weight-loss supplements which made unauthorised health claims. Both Happy Koala’s and The Clean Supps’ ads were identified by our Active Ad Monitoring System, which uses AI to find potential problem online ads. Read the rulings: https://lnkd.in/dfSgbmm
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