European Advertising Standards Alliance (EASA)

Great news! 🚀 EASA's Director General Lucas Boudet will be part of the jury for the 2024 Effie Awards Europe, for the Best of Europe category. Effie Europe has been honouring the most effective marketing ideas in Europe since 1996. Its mission is to lead, inspire and champion the practice and practitioners of European marketing effectiveness. Read more about the Effie Awards Europe and the discover the full list of jurors here👉 https://lnkd.in/eTanyXZ6 #EffieEurope European Association of Communications Agencies (EACA)

Happy to have contributed to ICC UK's latest publication focussing on sustainability with a piece on "Green claims & consumer trust: Greenwashing vs. Green-hushing” which puts forward industry initiatives, including advertising standards and collective advertising self-regulation, with guidance and enforcement, which help responsible stakeholders get their green claims right. Thanks to ICC UK and the International Chamber of Commerce, Georgiana Degeratu for this opportunity. European Advertising Standards Alliance (EASA) https://lnkd.in/gPudqRZQ

Thrilled to be at the International Council for Advertising Self-Regulation (ICAS) session in Cannes, on diversity, equality and inclusion in advertising 🤩 thanks to all the panellists for the insightful discussion, moderated by Jeffrey Greenbaum, Chairman of GALA Global Advertising Lawyers Alliance and chair of IAA’s public policy council: Steve Babaeko CEO and Chief Creative Officer of X3M ideas; Madeline Di Nonno, President and CEO of Geena Davis Institute; Guy Parker, president of ICAS and chief executive of the Advertising Standards Authority UK; Komal Singh, Senior product manager at Google and Sophie Roosen Director of Brands and Impact, Union des marques. Thanks to ICAS Director Sibylle Stanciu-Loeckx for organising this impactful session!

Join ICAS at 3:30pm today at the Canopy by Hilton Cannes and 🌞 gain insights from exclusive research by the Geena Davis Institute presented by Madeline Di Nonno, 🌞 explore concrete actions for achieving meaningful DEI progress in advertising, 🌞 and meet and engage with our wonderful speakers: Steve Babaeko, CEO and Chief Creative Officer X3M Ideas Madeline Di Nonno, President and CEO of the Geena Davis Institute Guy Parker, President of the International Council for Advertising Self-Regulation (ICAS) & Chief Executive of the Advertising Standards Authority and Komal Singh, Senior Product Manager at Google The session will be moderated by Jeffrey Greenbaum, Chairman of the Global Advertising Lawyers Alliance (GALA) Register here: https://lnkd.in/e2RY6U_5 🎤 Event Highlights: Date: 18 June Time: 15:30 – 17:00 Location: Mezzanine Lounge – Canopy by Hilton, Cannes

Today, EASA’s Lucas Boudet had the pleasure to speak at the GALA Global Advertising Lawyers Alliance Breakfast on Sustainability in Cannes, in his capacity of Vice-Chair of the International Chamber of Commerce Global Marketing and Advertising Commission. Collective advertising self-regulation contribute to responsible advertising when it comes to #sustainability. How? Through rules, prevention and enforcement. What’s next? ➡️moving from green claims to more general sustainability issues; not only prohibit bad practices, but instead promote good attitudes; enhance monitoring, helped by technology. All of this is reflected in the soon to be released 11th revision of the new ICC code, together with a certificate launched by ICC in responsible marketing communications. Thanks to GALA for organising this session and to all the other speakers for sharing their perspective on this important topic! Jeffrey Greenbaum Guy Parker Stephane Martin Michael Todd

The first day of #CannesLions2024 for EASA kicked off with the “Welcome to Cannes” reception hosted by Google’s global leadership team and WFA, IAB and 4A's. Thanks to all the organisers for welcoming us in Cannes and for the opportunity to connect and meet new faces! And now, we are looking forward to start day 2 with the Breakfast Meet-Up on Sustainability & Advertising organised by GALA Global Advertising Lawyers Alliance at 9.30 👉 https://lnkd.in/eJYBPrrt

Are you travelling to Cannes next week? ⛱️ If yes, come say hi! EASA will be in Cannes to attend different events in the context of the Cannes Lions International Festival of Creativity 2024, THE global event for those working in creative #communications, #advertising, and related fields. EASA's Director General and International Chamber of Commerce Global Marketing & Advertising Commission's Vice-Chair Lucas Boudet will speak at GALA Global Advertising Lawyers Alliance "Breakfast Meet-Up on Sustainability & Advertising" on June 18, together with Advertising Standards Authority's Guy Parker, ARPP - Autorité de Régulation Professionnelle de la Publicité's Stephane Martin, Google's Michael Todd, and other speakers. Join us for coffee and informal discussions about today's sustainability challenges. Register here 👉 https://lnkd.in/eJYBPrrt Among the many associations and agencies present in Cannes, will be our members ARPP - Autorité de Régulation Professionnelle de la Publicité and Google, and our partner International Council for Advertising Self-Regulation (ICAS), which will host a panel discussion on DEI on June 18 👉 https://lnkd.in/e7fVM3fS We are looking forward to connect with you 🚀 More about Cannes Lions: https://lnkd.in/eyuCBD-5

2023 has been a busy year for EASA and its members. In the 2023 Annual Review, you can look back at the past year and see the milestones and achievements across different areas, such as policy, projects, and communications. The Annual Review also provides an overview of key statistics related to complaints, cross-border complaints, and copy advice. A huge thanks to all the contributors to this publication 👏 You can download it on our website 👇 https://lnkd.in/eJuBzGYS

Today, EASA's Director General, Lucas Boudet, joined the event "Regulation and self-regulation of #influencermarketing" organised by AUTOCONTROL - Asociación para la Autorregulación de la Comunicación Comercial. During the event, Lucas Boudet presented an overview of the new developments in the regulation and self-regulation of influencer marketing in #Europe. A big thank you to the AUTOCONTROL team for the invitation and the opportunity to engage in such an important discussion, and for organising this important event.

Following EASA's General Assembly meeting that took place in Amsterdam during the Biannual Meetings, we are happy to announce that two new members joined the Alliance! The Lithuanian Advertising Standards Bureau joins as an observer member, while the European Influencer Marketing Alliance joins as an associate member. Thanks to the organisations' representatives Alvyde Palaimaite Ugnė Sungailė Scott Guthrie for joining us in Amsterdam. We are delighted to have you and your expertise on board! 🎉