Optimove

Optimove is the first Customer-Led Marketing Platform ensuring marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value. It is the only customer-led marketing platform powered by 1) rich historical, real-time, and predictive customer data, 2) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action. In Gartner's 2023 Magic Quadrant for Multichannel Marketing Hubs, Optimove was highest in execution/furthest in vision among Challengers. In Gartner's companion report, it ranked #1 Multichannel Marketing Journey Orchestration.