Nikki Lam

Nikki Lam is a seasoned SEO expert who has spent over a decade elevating the online presence of global brands like Adobe, Lenovo, Samsung, Under Armour, Levi’s, T-Mobile, Office Depot, American Airlines, Western Union & more.

As Senior Director of SEO at NP Digital U.S., she oversees the Organic Search offering, leads a large team of passionate Search strategists, and assists in pitching and formulating award-winning SEO campaigns for NPD’s growing roster of enterprise and Fortune 1000 clients.

Nikki's impact extends across the globe, as she collaborates with NP Digital's growing global Earned Media teams all over the world to ensure consistency, foster innovation, nurture collaboration, and uphold operational excellence.