Target audiences precisely to maximize reach and reduce spend
Don’t let inefficient audience targeting prevent you from leveraging the greatest ad unit ever invented.
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Edna Chavira's latest articles
Beyond personalization: Mastering the win-win
Successful brands approach personalization as a reciprocal exchange to build stronger connections, drive business growth, and enrich the lives of customers, no matter their age.
The path to personalization: A roadmap for marketers
There's a clear connection between personalization and revenue. Where is your organization on the journey to delivering personalized experiences to its customers?
Cut through inbox clutter with personalized, high-impact email
As email volumes continue to rise and click-through rates decline, creating personalized, engaging content that resonates with your audience is crucial.
Accessibility matters: Strategies for building inclusive digital experiences
Learn how to craft digital experiences that are elegant, engaging, and inclusive, fostering a brand presence that makes everyone feel welcome.
Surviving and thriving in the new Google
Navigating March 2024 updates for content creation, link building, and SEO success
Retail Trends Masterclass: Consumer behavior is changing, is your marketing?
Learn how consumer behavior is shifting and how savvy marketers are adapting to these changes.
The future of search is social
Learn how a strategic approach to social media can help brands drive significant bottom-line results
Dominate search results with your SEO dream team
Discover how a well-structured team can overcome and outperform unpredictable algorithm updates.
Upgrade your paid search strategy with Connected TV
Learn how CTV compliments a search strategy and allows search marketers to reach, retarget, and convert high-intent audiences.
Flex your content management for scalability and hyper-personalization
Learn how AI has changed content strategy and how you can integrate it with your CMS for maximum impact.
Artificial Intelligence Optimization (AIO)
Turn data into meaningful customer moments
Unify customer data into a single view to drive true personalization without relying on third-party tracking.