When fighting in melees, for real, the experience is that you carry your attack THROUGH your opponent into the next opponent within reach. You do not move any more than a shifting of your stance in order to retain your balance
Butchers use cleavers to cut all the way through a joint of meat. Their blow will usually go all the way through the joint into the chopping board below. The expression used is that "the butcher cleaved right through the meat and into the chopping board".
What statement is used to describe the butcher cleaving through the meat and into the meat on the table 10 feet away?
The whole idea is ludicrous.
It is a bonus action because it carries on from the initial action without the need for a completely new determined action.
I think a bonus action can best be described as an instinctive action. You do bonus actions because they happen at the right time in the right circumstances not because of planning.
It is similar to a left or right handed child. They will always use their primary hand to write and do most actions. An ambidextrous child has to think which hand to use to write. We have problems with the direction we write. More often we write forward with the right hand and backward with the left hand. This has led to, in the past, the ambidextrous being forced to use only their right hand, to write, by hitting the left hand or restraining it in some way. Using the right hand becomes programmed and continues for years afterwards without thinking.
It becomes instinctive to hit the next target over when your blade has the momentum and is heading in the right direction. It is part of the training for the feat. Don't waste the momentum. That momentum will not survive you moving 10 feet, unless you act like a spinning top and turn in circles.
With pure logic, if you hit your primary opponent with a blow following a path from left to right then you should not have a bonus attack against a secondary target standing to your left. You will need to stop the weapons momentum moving right and reverse it to swing to the left.
If you struck the blow from right to left then your secondary target, being on your left, is in line with your momentum and direction. Thus a secondary bonus hit is available with only minor changes in the swing (ie sweep up or sweep down) the momentum carries on in the correct direction.