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Táticas Avanças de SEO: Como Chegar e se Manter no Topo
- 1. Táticas avançadas de seo:
Como chegar e se manter no topo
Felipe Bazon
@SeoBazon
@seobazon
www.hedgehogdigital.co.uk
www.hedgehogdigital.co.uk/br
https://seobazon.com
- 2. • CRAWL RATE (BUDGET) OPTIMISATION
• OTIMIZAÇÕES AVANÇADAS DE PERFORMANCE
• JAVASCRIPT SEO
• MOBILE FIRST-INDEX OPTIMISATION
• OTIMIZAÇÃO ON-PAGE AVANÇADA
• LINK EARNING
@SeoBazon
O QUE VAMOS VER
HOJE:
- 4. CRAWL RATE (BUDGET) OPTIMISATION: OTIMIZANDO O
RASTREAMENTO DO BOT
@SeoBazon
ROBOTS.TXT
SITEMAP.XML
ARQUITETURA E ESTRUTURA DE LINKS INTERNOS
CADEIAS DE REDIRECIONAMENTO
DADOS ESTRUTURADOS
ANÁLISES DE LOG DE SERVIDOR
- 10. CRAWL RATE (BUDGET) OPTIMISATION: OTIMIZANDO O
RASTREAMENTO DO BOT
@SeoBazon
COMMON SENSE OPTIMISATIONS
SERVIDOR MAIS PARRUDO
UTILIZE UMA CDN
LIGHTHOUSE SPEED METRICS
CRUX REPORTS
CRITICAR RENDERING PATH
- 11. CRAWL RATE (BUDGET) OPTIMISATION: LIGHTHOUSE SPEED METRICS
@SeoBazon
https://web.dev/measure
- 13. CRAWL RATE (BUDGET) OPTIMISATION: CRITICAL RENDERING PATH
@SeoBazon
link rel="preload" as="style"solicita CSS & JS de forma assíncrona.
O onload atributo no link permite que o CSS OU JS seja processado
quando terminar de carregar.
"nulling" o onload manipulador, uma vez usado, ajuda alguns
navegadores a não chamarem novamente o manipulador ao alternar o
atributo rel.
A referência ao CSS ou JS dentro de um noscript elemento funciona
como um substituto para navegadores que não executam JavaScript.
Você pode aprender mais sobre critical rendering path com o Guia do
Próprio Google
- 15. JAVASCRIPT SEO: O QUE AINDA É IMPORTANTE
@SeoBazon
TESTAR A RENDERIZAÇÃO
SERVER SIDE RENDERING
USAR POLYFILL
COMPILAR O DOM VIA SSR. CONSIDERE USAR
SHADOWDOM E COLOQUE SEU CONTEÚDO NO
LIGHTDOM SEMPRE QUE POSSÍVEL.
- 17. JAVASCRIPT SEO: GUIA DE RECURSOS
@SeoBazon
https://developers.google.com/search/docs/guides/fix-search-javascript
https://developers.google.com/search/docs/guides/javascript-seo-basics
https://developers.google.com/search/docs/guides/debug
https://developers.google.com/web/fundamentals/web-components/shadowdom
https://developers.google.com/web/fundamentals/web-components/shadowdom#lightdom
http://w3c.github.io/webcomponents/spec/shadow/
- 19. MOBILE FIRST-INDEX OPTIMISATION: SEU SITE É REALMENTE MOBILE
FRIENDLY
@SeoBazon
DÊ PREFERÊNCIA AO RESPONSIVO
GARANTA É RESPONSIVO MESMO!
VERIFIQUE SE JÁ ESTÁ NO MOBILE FIRST-INDEX
GARANTA QUE O CONTEÚDO MOBILE É ≥ DO
DESKTOP
TEMPO DE CARREGAMENTO MOBILE
SEMÂNTICA DO CÓDIGO: DADOS ESTRUTURADOS,
HEADING TAGS, ALT DAS IMAGENS, ETC …
- 27. OTIMIZAÇÃO ON-PAGE AVANÇADA: E-A-T, TF-IDF & REASONABLE
SURFER
@SeoBazon
ESTRUTURA SEMÂNTICA E CONTEXTUAL
LEGIBILIDADE
REASONABLE SURFER: LINKS INTERNOS
OTIMIZE PARA FEATURED SNIPPETS (RESULTADOS
DESTACADOS)
E-A-T: EXPERTISE, AUTORIDADE E CONFIABILIDADE
TF-IDF: A ALGORITMO BASE DE SEARCH ENGINES
- 28. OTIMIZAÇÃO ON-PAGE AVANÇADA: REASONABLE SURFER P/ LINKS
INTERNOS
@SeoBazon
http://www.seobythesea.com/2016/04/googles-reasonable-surfer-patent-updated/
- 29. OTIMIZAÇÃO ON-PAGE AVANÇADA: REASONABLE SURFER P/ LINKS
INTERNOS
@SeoBazon
REASONABLE SURFER
SIMPLIFICADO:
“A PROBABILIDADE QUE O
USUÁRIO TEM DE CLICAR EM UM
LINK”
- 30. OTIMIZAÇÃO ON-PAGE AVANÇADA: REASONABLE SURFER P/ LINKS
INTERNOS
@SeoBazon
EVITE TRABALHAR ANCHOR-TEXTS EXATOS. DÊ
PREFERÊNCIA PARA FRASES QUE ATRAEM MAIS O
OLHAR DO USUÁRIO E EXPLICAM MELHOR PARA ONDE
ELE SERÁ DIRECIONADO.
UTILIZE ESTILOS PARA DESTACAR O LINK.
UTILIZE O ATRIBUTO TITLE PARA MELHORAR
ACESSIBILIDADE E AJUDAR O BOT.
- 32. OTIMIZAÇÃO ON-PAGE AVANÇADA: OTIMIZE PARA FEATURED
SNIPPETS
@SeoBazon
`
PRO TIP: SEMPRE CRIE LISTAS COM
MAIS DE 8 ÍTENS PARA TRUNCAR OS
RESULTADOS E ESTIMULAR O CLIQUE!
- 33. OTIMIZAÇÃO ON-PAGE AVANÇADA: OTIMIZE PARA FEATURED
SNIPPETS
@SeoBazon
PRO TIP: TRABALHE OS TAMANHOS
CORRETOS DE IMAGENS PARA EVITAR
QUE IMAGENS DOS CONCORRENTES
SEJAM EXIBIDAS.
- 35. OTIMIZAÇÃO ON-PAGE AVANÇADA: E-A-T, E-A-T, E-A-T, …
@SeoBazon
https://webmaster-pt.googleblog.com/2019/09/o-que-os-webmasters-precisam-saber.html
- 36. OTIMIZAÇÃO ON-PAGE AVANÇADA: E-A-T, E-A-T, E-A-T, …
@SeoBazon
https://webmaster-pt.googleblog.com/2019/09/o-que-os-webmasters-precisam-saber.html
- 37. OTIMIZAÇÃO ON-PAGE AVANÇADA: E-A-T, E-A-T, E-A-T, …
@SeoBazon
https://webmaster-pt.googleblog.com/2019/09/o-que-os-webmasters-precisam-saber.html
- 38. OTIMIZAÇÃO ON-PAGE AVANÇADA: E-A-T, E-A-T, E-A-T, …
@SeoBazon
https://webmaster-pt.googleblog.com/2019/09/o-que-os-webmasters-precisam-saber.html
- 39. OTIMIZAÇÃO ON-PAGE AVANÇADA: TF-IDF ALGORITMO BASE DE
SEARCH ENGINES
@SeoBazon
“O QUE SIGNIFICA TF-IDF?
TERM FREQUENCY,
INVERTED DOCUMENT
FREQUENCY"
- 40. OTIMIZAÇÃO ON-PAGE AVANÇADA: TF-IDF ALGORITMO BASE DE
SEARCH ENGINES
@SeoBazon
“MAS E EM HUMANO?
TF-IDF é um fator de ranqueamento utilizado pelos buscadores (a.k.a
Google) para determinar a importância de um termo com na base
frequência de repetição em documento em comparação com o que
existe na web.
Quanto maior o TF-IDF score mais raro é o termo e vice-versa.”
https://www.onely.com/blog/what-is-tf-idf/
- 42. OTIMIZAÇÃO ON-PAGE AVANÇADA: TF-IDF ALGORITMO BASE DE
SEARCH ENGINES
@SeoBazon
UTILIZE A TF-IDF SCORE PARA:
PARA IDENTIFICAR TERMOS COM ALTO VOLUME DE
BUSCAS E BAIXA CONCORRÊNCIA
IDENTIFICAR TERMOS COMPLEMENTARES PARA
DEIXAR O TEXTO MAIS RELEVANTE PARA OS
USUÁRIOS.
- 46. LINK EARNING: PARA DE PEDIR LINKS E COMECE A ATRAI-LOS
@SeoBazon
CONSTRUÇÃO DE MARCA
PRESENÇA ONLINE
EMPODERAMENTO DO PÚBLICO-ALVO
CONSTRUA ATIVOS PARA ATRAIR LINKS
PESQUISAS DE MERCADO COM DADOS PRIMÁRIOS
10X CONTENT
AÇÕES SOCIAIS
- 49. LINK EARNING: 1OX CONTENT
@SeoBazon
https://sparktoro.com/blog/resources/10x-content-by-rand-fishkin/
Notas do Editor
- Good morning. Its really great to be here.
Shortly, Felipe will be giving you some hand-on, actionable advice regarding Search Intent and the Buyer's Journey.
- So search intent. With each search we are demonstrating an intention: to book a flight and a hotel, to find directions to and from, to define things to do, to buy or to go shopping.
- intent optimisation can be boiled down to “create pages that answer the user’s questions or allow the intended transaction.” It is not really a complicated idea.
- intent optimisation can be boiled down to “create pages that answer the user’s questions or allow the intended transaction.” It is not really a complicated idea.
- intent optimisation can be boiled down to “create pages that answer the user’s questions or allow the intended transaction.” It is not really a complicated idea.
- intent optimisation can be boiled down to “create pages that answer the user’s questions or allow the intended transaction.” It is not really a complicated idea.
- intent optimisation can be boiled down to “create pages that answer the user’s questions or allow the intended transaction.” It is not really a complicated idea.
- So search intent. With each search we are demonstrating an intention: to book a flight and a hotel, to find directions to and from, to define things to do, to buy or to go shopping.
- intent optimisation can be boiled down to “create pages that answer the user’s questions or allow the intended transaction.” It is not really a complicated idea.
- intent optimisation can be boiled down to “create pages that answer the user’s questions or allow the intended transaction.” It is not really a complicated idea.
- intent optimisation can be boiled down to “create pages that answer the user’s questions or allow the intended transaction.” It is not really a complicated idea.
- intent optimisation can be boiled down to “create pages that answer the user’s questions or allow the intended transaction.” It is not really a complicated idea.
- So search intent. With each search we are demonstrating an intention: to book a flight and a hotel, to find directions to and from, to define things to do, to buy or to go shopping.
- intent optimisation can be boiled down to “create pages that answer the user’s questions or allow the intended transaction.” It is not really a complicated idea.
- intent optimisation can be boiled down to “create pages that answer the user’s questions or allow the intended transaction.” It is not really a complicated idea.
- intent optimisation can be boiled down to “create pages that answer the user’s questions or allow the intended transaction.” It is not really a complicated idea.
- So search intent. With each search we are demonstrating an intention: to book a flight and a hotel, to find directions to and from, to define things to do, to buy or to go shopping.
- intent optimisation can be boiled down to “create pages that answer the user’s questions or allow the intended transaction.” It is not really a complicated idea.
- intent optimisation can be boiled down to “create pages that answer the user’s questions or allow the intended transaction.” It is not really a complicated idea.
- intent optimisation can be boiled down to “create pages that answer the user’s questions or allow the intended transaction.” It is not really a complicated idea.
- intent optimisation can be boiled down to “create pages that answer the user’s questions or allow the intended transaction.” It is not really a complicated idea.
- intent optimisation can be boiled down to “create pages that answer the user’s questions or allow the intended transaction.” It is not really a complicated idea.
- intent optimisation can be boiled down to “create pages that answer the user’s questions or allow the intended transaction.” It is not really a complicated idea.
- intent optimisation can be boiled down to “create pages that answer the user’s questions or allow the intended transaction.” It is not really a complicated idea.
- So search intent. With each search we are demonstrating an intention: to book a flight and a hotel, to find directions to and from, to define things to do, to buy or to go shopping.
- intent optimisation can be boiled down to “create pages that answer the user’s questions or allow the intended transaction.” It is not really a complicated idea.
- So search intent. With each search we are demonstrating an intention: to book a flight and a hotel, to find directions to and from, to define things to do, to buy or to go shopping.
- intent optimisation can be boiled down to “create pages that answer the user’s questions or allow the intended transaction.” It is not really a complicated idea.
- intent optimisation can be boiled down to “create pages that answer the user’s questions or allow the intended transaction.” It is not really a complicated idea.
- intent optimisation can be boiled down to “create pages that answer the user’s questions or allow the intended transaction.” It is not really a complicated idea.
- intent optimisation can be boiled down to “create pages that answer the user’s questions or allow the intended transaction.” It is not really a complicated idea.
- intent optimisation can be boiled down to “create pages that answer the user’s questions or allow the intended transaction.” It is not really a complicated idea.
- intent optimisation can be boiled down to “create pages that answer the user’s questions or allow the intended transaction.” It is not really a complicated idea.
- So search intent. With each search we are demonstrating an intention: to book a flight and a hotel, to find directions to and from, to define things to do, to buy or to go shopping.
- So search intent. With each search we are demonstrating an intention: to book a flight and a hotel, to find directions to and from, to define things to do, to buy or to go shopping.