Is there a term that captures the idea that incentives work even when people deny their choices have been swayed by them?
For example, an individual amazon book reviewer may deny that a recent improvement in their rankings caused them to spend 10 minutes writing a review instead of 5. They may be honest that they weren't consciously aware of the connection in a single act. But statistically it might (by some well-controlled experiment) be evident there is likely a causative correlation, over time, over many participants.
Or changing scoring models on StackExchange might change behavior more than explainable by conscious decision.
Or a crowded store gets better sales due to social influences.
Of course perverse incentives and competing incentives (social, financial) will complicate, but I want a term to capture the concept that incentives influence choice to a degree more than the participants are aware.
So I'm not asking for argument how much or little this works, but for a well-accepted term for it.