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I'm wondering why some behaviour like gambling is highly addictive, while playing soccer/basketball etc, despite clearly being pleasurable given their popularity seem much less so.

Ive never seen anybody excuse themselves from a dinner to kick a ball outside but have with gambling. What is unique to things such as gambling that other pleasurable activities lack?

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  • $\begingroup$ I'm not sure this is a valid answer, so I post this as a comment. I recently finished reading a book called "Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked". It will likely answer your question. $\endgroup$
    – user30890
    Commented May 29, 2022 at 19:46

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