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Does texture of paper (e.g.matt or glossy) of printed advertising materials affect the perception of brand image?

From what I've researched so far (http://entermotion.com/blog/2014/01/this-evolutionary-theory-explains-why-we-prefer-glossy-things/ https://www.psprint.com/resources/brochures-glossy-or-matte/), I found research materials correlating paper weight and brand image but I did not find enough information on the topic of paper texture specifically.

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  • $\begingroup$ An interesting question! You might have more luck at the User Experience SE, though. $\endgroup$
    – Krysta
    Commented Jun 3, 2015 at 15:08
  • $\begingroup$ I guess higher quality and weight of paper would be associated with greater authority of the brand, by the mere association that a quality brand would pursue quality in advertising, as well. As far as the role of paper texture is concerned, I have the gut feeling that each type of pattern would suggest a specific perception, but I have no clue what. $\endgroup$
    – drabsv
    Commented Sep 20, 2021 at 7:26

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