An article at Politico by Jonathan Martin refers to constituency or faction (apparently) made up of white female moderate suburban Republicans in "the Lululemon belt — from Buckhead to Bala Cynwyd."
Lululemon is a leading seller of high end yoga apparel. Bala Cynwyd is a southern suburb of Philadelphia. Buckhead is in northern suburban Atlanta.
The larger context of the quote in which this appears is as follows:
Much like McCarthy, the once-promising Trump alternative, Florida Gov. Ron DeSantis, sought to blur the lines between the pre- and post-Trump party. DeSantis was, he said all but explicitly, the way out of the party having to decide.
He could deliver all the Magalicious pugnacity and enough of the populism to Trump’s legions. But the 40-something father of three young children would do it in a package that wouldn’t send the voters of the Lululemon belt — from Buckhead to Bala Cynwyd — back to Joe Biden’s column.
Is this demographic-geographic descriptor and turn of phrase original to Martin in this article, or is this term one that was already in use? If so, when and where?
Are there other terms that are commonly used that identify the same demographic within the Republican Party in the United States?