@anna 's answer is spot on: in a level playing field, we'd expect a complete and unequivocal time reversal.
I cannot explain adequately why "direct production is hard", as invited, because it is really an experimental question, not an issue of principle: it is extremely hard to produce 0.51 MeV photon beams, but I don't have a global grasp of the beam physics issues.
On the theory side, it is normally assumed that QED, which is T invariant, holds, and there has been nothing for over 70 years now to suggest otherwise; and not for people not trying hard enough! As noted, all indirect experiments to determine the $\sigma_{γγ\to e^+e^-}$ cross section agree as expected with the theoretical QED predictions at high energy. The colliding protons do not really mar the vacuum, they are just distant sinks of momentum needed in the production of single photons, so expediters in the production of the colliding γs.
Quasi-real photons can also be emitted by both protons, with a variety of final states produced. In these processes the pp collision can be then considered as a photon–photon (γγ) collision.
At those high energies (s) where the electron mass does not much matter, this cross section is close to the time reversed one, eqn (48.8) of the PDG,
$$
\frac{d\sigma_{e^+e^-\to γγ }}{d\Omega}= \frac{\alpha^2 (u^2+t^2)}{2stu}.
$$
But these are High energies, effectively hundreds of thousand times higher than the threshold reaction you are visualizing; and, predictably, much rarer by about the square of that, since the cross section is inversely proportional to s. The astro paper anna cites, eqns (5,6), appears to roughly comport with this, although I haven't checked every minute conversion to the PDG conventions, and cross section phase-space normalizations. (The phase space factors ensure you are slamming as many e+e- pairs together as γγ s, otherwise you'd have a T-asymmetric statistics issue, call it entropy if you wish, and hence not a level playing field. The crucial point is that the microscopic QED amplitudes are completely, unequivocally, unquestionably T-symmetric.)
So, to sum up, you'd expect equal numbers of such reactions, if only you could produce clean comparable photon density beams colliding against each other. Producing controlled high energy pure photon beams is extremely hard, but I understand they are getting there; anna's photon collider reference suggests $E_γ$ peak anticipated at 200 GeV. It is only a matter of time and funding. However, as apologized for, I am the wrong person to ask about these practical issues...