Where did the negative sign go? It's simply a matter of notation: your textbook starts talking about electron because indeed they are the particles that move in a wire; but as you probably already know the convention is to think about currents of positive charges and not negative ones. So when the book starts talking about currents it readily flips the sign, to be consistent with the convention. I can well understand why you have been confused by it. Hope it's clear now.
(Another way to see why we get the disappearance of the minus sign is indeed to think about the direction of the vector $d\vec{l}$, that is conventionally in the direction of the current of positive charges)
Why $v$ stops being a vector and $dl$ starts? You see: if you think about electron moving in a wire their velocity in a specific position must be in the direction of the infinitesimal element of the wire in that position; if that wasn't the case then charges would escape the wire! So if we think about the two vectors $\vec{v},d\vec{l}$ they must be aligned. But we want only one vector, not two! The other quantity serves the purpose of specifying the module of the vector in question. This means that we can swap the vector status between $v$ and $dl$ as we please.