The mystery of the mass of the top being in the electroweak scale can be justified by the Higgs mechanism itself; in some sense the top mass is the only "natural" mass, the other masses of fermions being protected by some unknown mechanism so that they are "zero" relative to the electroweak: the typical values of the Yukawas are in the $10^{-3}$ range and even smaller. The masses are still "natural" relative to GUT or Planck Scale cutoffs, because then their corrections are logarithmic and about the same order of magnitude that the mass itself, in fact about a 30%.
My question is about the mass of tau and mu. Is there some reason for them to be in the GeV range, where QCD masses -proton and pion, if you wish, or glue and chiral scales- are?
I am asking for theories justifying this. For instance, Alejandro Cabo tries to produce first the quark masses from the one of the top quark via QCD, very much as Georgi-Glashow electron-muon in the early seventies, and then he expects that the leptons should have masses similar to the quarks via the electromagnetic/electroweak coupling (albeit some group theoretical reason could be enough).
Hierarchically, and from the point of view that any near zero value for a coupling is a hint for a broken symmetry (so that in the limit where this symmetry is unbroken, the coupling is exactly zero), what I would expect is a symmetry protecting all the yukawas except the top, and then still a subgroup protecting the first generation.