I share the understanding of viXra evidenced in this answer. My answer to "where should I publish?" has always been the counter-question, "where are you reading?" Folks who are reading widely will eventually find a publication where they look at the accepted papers and say, "I could write down my idea that well." That's when you look at acceptance guidelines. I once had someone tell me that their brilliant idea had come after they had read an article in Discover Magazine; they managed to talk themselves into understanding that they didn't really know the literature.