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Want to know more about marketing automation in Bird? 🤔 In the latest Bird Academy update, learn how to use Journeys to build powerful marketing automations, from abandoned cart recovery to post-purchase 'thank you's. We've also launched six new modules across two courses, with more lessons on the way! 🎥 Marketing Cloud modules: - Sign-up forms - Campaigns - Journeys - Audience - Deliverability best practices 🎥 Service Cloud modules: - Inbox setup - Inbox Automation Get started with Bird Academy (link in comments 👇)

Open rates are great, but there’s a way better metric to track when it comes to email marketing. Yes, we’re talking about read rates. They correlate email opens and click-throughs with your company’s site logins. This provides a more comprehensive understanding of how emails engage your audience and trigger actions. Oh, and did we mention that Inbox Tracker offers all the tools you need to accurately track the read rate of every promotional email you send?

Level 1: Tinker with AI for fun. Level 2: Implement AI to automate your marketing workflows. Bird Flows automate complex processes by breaking them down into simple steps. You can optimize—and personalize—all kinds of workflows from customer service interactions to marketing and sales communications. AI even understands intent and suggests improvements. Discover Bird Flows: https://lnkd.in/gzNAWcci 

Shared IP or Dedicated IP? Well, it depends. Benefits of a shared IP include: ✅ Price - It’s cheaper than a dedicated IP. ✅ Consistency - Consistently high sending volumes can improve your overall email deliverability. ✅ Pre-Established Reputation - You don’t have to build your email reputation from scratch. Benefits of a dedicated IP include: ✅ Reputation - No other company or entity can negatively impact your reputation. ✅ Whitelisting - You can get your emails whitelisted to improve deliverability (which isn’t an option from shared IP addresses). ✅ Advanced Features - Email service providers offer tools and consulting to improve your performance. So which one are you using and why?

Everyone likes to feel like they’re insiders. One way to create exclusivity is through paid loyalty programs where you spoil your VIPs with perks like free shipping, discounts, and exclusive sales. In fact, McKinsey & Company found that 62% of consumers spend more money with a brand once they’re part of one. Just ask Amazon. Their first Prime Day of 2023 was the biggest sales day in the company’s history. Prime members saved a reported $2.5 billion through discounts. And the amount Amazon made that day is without a doubt way higher than that. How are you creating exclusivity for your customers?

Imagine deploying secret shoppers into your competitors’ inboxes. Email subscribers who are meticulously… ✅ Tracking ✅ Analyzing ✅ Reporting … on all the nuances of email campaigns across your industry. That’s what’s possible with Competitive Tracker. Journey Mapping lets you step into these users’ shoes to see the exact cadence, tone, and messaging that define the subscriber experience. Journey Mapping offers a deep dive into five customer journeys: 1. Welcome 2. Birthday 3. Purchase 4. Abandoned Cart 5. Shipping You can see how competitors handle all these journeys—and how effective their email campaigns actually are. Which journey would you be most curious to see?

The definition of spam emails has changed. It used to mean: Emails that consumers did not sign up to receive. In fact, that’s still how the CAN-SPAM Act enforced by the FCC defines it… This includes emails sent to addresses that may have been scraped or stolen from another list or online location. Now it means: Any email recipients don’t want anymore. ISPs sometimes ignore whether people signed up for emails before they mark them as spam. A single disgruntled subscriber won’t impact your deliverability, but if the complaints pile up, the ISP could take action. So what does this mean for email marketers? Send only the most relevant content—personalized, targeted, timely—to protect your email deliverability. (You know, what you should have been doing already.)

Yes, WhatsApp needs to approve every message template you send. Yes, it’s kind of a pain. But you can use Bird to generate messages with AI that are more likely to get quick approval. 1. Click on the Create Content tab and select “Create new message project” 2. Choose the text and visual elements of the message 3. Adjust your settings (support for additional languages, dynamic fields, etc.) Once WhatsApp approves your message, just double-check that it’s set to go to the appropriate list or audience, and then send it! How are you getting your WhatsApp messages approved?

Want to make your customers feel special? Here are five types of SMS campaigns to test: 1. A loyalty program Encourage subscriber opt-ins by promising exclusive deals, product offerings, and other perks of membership. To remind customers of the benefits of staying connected through text, send rewards points, limited-time promotions, and VIP content via SMS. 2. Flash sales Time-limited sales can spur purchases from customers who don’t want to miss out on a great deal. Since you can deliver SMS messages within seconds of launching the campaign, e-commerce businesses can use this communication channel to share time-sensitive information. 3. New product launches When demand is high and inventory is limited, SMS will reward subscribers by instantly letting them know that new or popular products are available. 4. Collecting customer feedback Let customers know you care about their shopping experience. Whether you request feedback via text reply or refer customers to a short online survey, these responses can help inform your SMS marketing strategy going forward. 5. Celebratory texts Deliver a simple, personalized SMS experience by messaging your subscribers on their birthday or anniversary of becoming a customer. A brief show of appreciation will go a long way with your subscribers—although a special discount or promo won’t hurt, either. What’s one of your most successful SMS campaigns to date?