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I'm going to start selling things online (mostly just uploading designs to POD places), and in order to avoid putting my SSN into half a dozen sites, I want to get an EIN. I know that I can get one free from the IRS for a sole proprietorship, and that the name of the business will be my full name.

My question is, since my name would be the business name, do I need to publicly display it on any storefront I set up? Or does it just need to be on file in the backend of the site, along with my EIN?

For example: say I make a Redbubble page. Can I name it whatever I want, as long as Redbubble has my EIN and name in the non-public facing info for it, or do I still need to list my name somewhere publicly on the page since it's the business name associated with the EIN being used for the Redbubble store?

I wouldn't consider my real name quite as sensitive of info as my SSN, but I'd still rather not have to dox myself just to make some money online.

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    I’m voting to close this question because this is a legal question, DBA rules vary from place to place and you need to check the requirements in the jurisdictions relevant to your business.
    – littleadv
    Commented Jun 19 at 1:36
  • Advance warning: Check with your county clerk to see if you need to file a Certificate As Doing Business under the company name. Without that you may be unable to open a company bank account or accept payments made out to the company. There may be other implications; IANAL.
    – keshlam
    Commented Jun 19 at 22:39

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