We do so by defining a more general concept of multiplication, which extends to complex numbers; we also want to define what a complex number even is, using concepts that we already know.
And then we embed the reals into our new construct.
Given that we have a construction of Real Numbers, we can construct the Complex Numbers in the following way:
Complex Numbers are defined as pairs of reals, $(x,y)$,
where $(a,b)\times (c,d)$ is defined to be the pair $(ac - bd,ad + cb)$
and $(a,b) + (c,d) = (a+c, b + d). $
So, $(m,0) \times (n,0) = (mn,0)$ and $(m,0) + (n,0) = (m+n,0)$ - with this observation we embed the reals into this construction by associating the complex number $(m,0)$ with the real number $m.$
Furthermore, notice that $(0,1) \times (0,1) = (-1,0) = -1 .$
We denote $(0,1)$ with the letter $i$;
thus, $i \times i = -1$.
Remark: $(0,1)\times(m,n) = (-n,m) $.
Also, notice that $(a,b) = (a,0) + (0,b) $
$= (a,0) + (0,1)\times(b,0) $
$= a + ib $
$= a + bi .$
So we can write any complex number as $a + bi .$
This gives a very tangible geometric interpreation to complex numbers. They are just coordinates on the plane of Real Numbers.
The X-Axis Constitutes the Real Number Line.
Multiplying by $i$ is seen as rotating by $90$ degrees.
So, you can ask "what is this strange object that, multiplied by itself produces a negative number"
The answer, an ordered pair of reals, with multiplication defined as above- where multiplying by $i$ is just a rotation along a circle.
I believe this is useful conceptualization, because
it gives insight into why complex numbers could be useful to model the real world.
it constructs objects out of ones we are familiar with, with properties that we want which let us solve equations like $x^2 + 1 = 0$
It gives a construction of an object, which otherwise may seem mysterious as to how anything could have the property $i \times i = -1$
So, we build an object that satisfies the property, rather than just saying that an object has that property.