In the Algebra chapter of the Feynman Lectures on Physics, Feynman introduces complex powers:
Thus $$10^{(r+is)}=10^r10^{is}\tag{22.5}$$ But $10^r$ we already know how to compute, and we can always multiply anything by anything else; therefore the problem is to compute only $10^{is}$. Let us call it some complex number, $x+iy$. Problem: given $s$, find $x$, find $y$. Now if $$10^{is}=x+iy$$ then the complex conjugate of this equation must also be true, so that $$10^{−is}=x−iy$$
I don't think it's all that easy to guess/infer intuitively, this fact (about complex conjugates). Especially when you are a beginner (that's who the author addresses this chapter to, building steadily from arithmetic through algebra, logarithms, etc... guided by the intellectual beacons of Abstraction and Generalisation), it isn't at all convincing why if $10^{is}$ equals some $x + iy$, then $10^{-is}$ must be $x-iy$.
The only definition of $i$ is that its square is $-1$ (Feynman's reason for this to be true). What am I missing here?