Evaluating the limit $\mathop {\lim }\limits_{x \to 0} \frac{{{a^x} - 1}}{x}$ without applying the L'Hospital's Rule.
I think that one of best way for evaluating of this limit is using of the power series expansion for the function $a^x, (a > 0)$ about the point $x = 0$. Namely, we can write that
$$
\begin{align*}
a^x &= \sum_{k = 0}^\infty \left( x \ln(a) \right)^k \\
&= 1 + x \ln(a) + x^2 \ln(a)^2 + x^3 \ln(a)^3 + \cdots \\
&= 1 + x \ln(a) \left( 1 + x \ln(a) + x^2 \ln(a)^2 + x^3 \ln(a)^3 + \cdots \right) \\
&= 1 + x \ln(a) \sum_{k = 0}^\infty \left( x \ln(a) \right)^k \\
&= 1 + x \ln(a) \lim_{n \to \infty} \sum_{k = 0}^n \left( x \ln(a) \right)^k \\
&= 1 + x \ln(a) \lim_{n \to \infty } \frac{1 - \left(x \ln(a) \right)^{n + 1}}{1 - x \ln(a)}
\end{align*}
$$
by the sum of the geometric sequence.
So, we have got
$$a^x = 1 + x \ln(a) \lim_{n \to \infty } \frac{1 - \left( x \ln(a) \right)^{n + 1}}{1 - x \ln(a)}.$$
Substitution of this expression in $\lim_{x \to 0} \frac{a^x - 1}{x}$ gives us the following:
$$
\begin{align*}
\lim_{x \to 0} \frac{a^x - 1}{x} &= \lim_{x \to 0} \frac{1 + x \ln(a) \lim_{n \to \infty} \frac{1 - \left( x \ln(a) \right)^{n + 1}}{1 - x \ln(a)} - 1}{x} \\
&= \lim_{x \to 0} \frac{x \ln(a) \lim_{n \to \infty } \frac{1 - \left( x \ln(a) \right)^{n + 1}}{1 - x \ln(a)}}{x} \\
&= \ln(a) \lim_{x \to 0} \left( \lim_{n \to \infty } \frac{1 - \left( { \ln(a)} \right)^{n + 1}}{1 - x \ln(a)} \right) \\
&= \ln(a) \lim_{n \to \infty } \left( \lim_{x \to 0} \frac{1 - \left( x \ln(a) \right)^{n + 1}}{1 - x \ln(a)} \right) \\
&= \ln(a) \frac{1 - 0}{1 - 0} \\
&= \ln(a).
\end{align*}
$$
So, $\mathop {\lim }\limits_{x \to 0} \frac{{{a^x} - 1}}{x}= \ln(a)$.