You can call it the cardinality (or size) of the support. It's typically associated with real-valued functions, but since zero and one are real values, treating this as a special case doesn't sound unreasonable to me. Support itself is a conveniently concise term, but would refer to the positions which are nonzero, not just the count.
For example, assuming one-based indexing your $v=[1,0,0,1,0,1,1]$ has support $S=\{1,4,6,7\}$ since $v_i\neq 0$ for $i\in S$ and the size of that support is $\lvert S\rvert=4$.