I think I intuitively see this more clearly now.
If one draws two parallel lines A and B with lengths equal to coin flips where heads adds a cm to A and tails adds a cm to B, then the more flips one takes, the larger the difference in lengths between A and B. This tends towards a positive value, much like the RMS distance from the origin.
However, if one takes the fraction of that difference (again AA-B)/(A+B) over expected difference, which is A/(A-B) or 0.5 for balanced flipping, then that fraction tends towards zero with more flips.
The excess tends to increase whereas the proportion of the excess over the total steps tends towards zero.