Nathan the Nobody makes a statement about how X company is horrible, mistreats its workers, has execs that elicit sex for favours, etc.
A publication (e.g. the New York Times) publishes a huge article about Nathan's claims and popularizes them, making everyone now believe that X company is terrible. Later on, it is completely obvious that Nathan was lying out of his ass, but the damage has been done to X company. X has every right/reason to destroy Nathan for defamation/slander/libel (whatever the applicable term is), but does X have any reasonable cause to go after the publication that actually gave it traction and popularized it (e.g. the New York Times in this case)?