Prakash Gurumoorthy

I am in this spree of soul searching, setting goals, for which I have to thank the infectious energy of Archana Dutta and Neha Kirpalani. I have been trying a series of journal prompts. The first one is my first principle of any clarity exercise : What would I do, how would I fill my time and attention with, if all my needs were met? And most importantly, there was no one, absolutely no one to witness me - not to criticise, but more importantly - nor anyone to applaud and validate? What would I do? The list is below. What would you do? This is first step towards clarity, and goal setting. #self-discovery, #goalsetting #purpose #clarity #journaling #flowstate #creativity

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For many who know me, I am not much into public speaking. I rather prefer smaller 1:1 conversations or small group unfiltered conversations as it allows us to latch on to each other's thoughts, get new ideas and directions, get inspired, or at the least get clarity in our otherwise muddled head while speaking. BUT given where we are in OfBusiness's Digital journey, the role demands me to spread the word about the pathbreaking platform that the #team has been putting together so that we can drive in the change for the industry. This conversation with Adarsh & Suma was fun and free flowing. It moved naturally on to: 💡 Why & how we have built most of the #Martech stack all by ourselves 🔗 Why I think #Innovation/ #Digital isn’t just about pulling a Tech Stack together BUT more & more about Cultural transformation & #innovationROI 🔑 How #AI is accelerating the innovation roadmap for us at OfBusiness Here is the link ⏩ https://lnkd.in/dMp3QnUB I hope I become better at it over time, and more confident 😀 Always keen to connect with folks who are in similar journeys and share thoughts on we could expand the digitisation of the core economy sectors. BidAssist #digitaltransformation #culturaltransformation #AI #B2G #Govtech #digitaljourneys #productdevelopment

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How Mokobara is DISRUPTING Samsonite, Safari & VIP :  In 2019, Sangeet Agarwal and Navin Parwal, the founders of Mokobara, presented a prototype of their travel bag to a leading player in the industry, who was initially skeptical about their potential revenue. However, by 2024, Mokobara had achieved a revenue run rate of 200 CR. The Indian luggage industry is dominated by three organized players - VIP, Samsonite, and Safari - which collectively account for almost 100% of the market. In 2017, only 2% of sales came from online marketplaces, but this figure has since grown to 14-15%. The three major players focus on reaching the masses with generic products, but they fail to appeal to the top-tier customers, who are primarily located in tier-one cities. Mokobara on the other hand, targets this segment with its affordable luxury products, priced in the range of 8-10,000 INR. The brand's product offers not just utility but also style and sustainability, making it an attractive choice for this customer base. Mokobara's primary focus is on online marketplaces, but it is also opening up offline stores in tier-one cities. To succeed in the high-end market, a brand must offer an affordable luxury product and provide additional value beyond just keeping things inside the bag. Mokobara's strategy for growing its user base through a limited product portfolio and targeted advertising. Mokobara offers only about 40-50 products with a minimalistic design and specific color schemes, which creates a strong recall value for consumers. Mokobara, a startup selling backpacks and luggage, is benefiting from partnering with the platform Blinkit. Blinkit is becoming a replacement for Amazon and Flipkart for tier-one consumers due to its convenience and lack of competition. Mokobara's collaboration with Indigo, India's largest air carrier, is an offbeat marketing strategy that positions the brand as a luxury luggage provider. The partnership offers consumers an extra baggage allowance when flying with Indigo, making the product more appealing and creating a brag-worthy factor. Overall, Mokobara's presence on Blinkit and unique marketing campaigns are contributing to its disruption of traditional luggage brands. Mokobara Manu Chandra

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🌿✨ Embracing AYUSH: Empowering Health Naturally! 🌟 Did you know? Recent data from the survey on AYUSH conducted by National Sample Survey Office, India reveals that 50% of Indians used AYUSH healthcare system in the last year! 🔹 AYUSH system of medicines refers to the use of one or more of the system(s) of Ayurveda, Yoga, Unani, Siddha, Sowa-Rigpa and Homeopathy 🔹 95% of rural and 96% of urban folks are aware of AYUSH traditions. 🔹 85% of rural and 86% of urban households practice Medicinal Plants/Home Remedies/Local Health Traditions. 🔹 Nearly half of rural (46%) and over half of urban (53%) individuals used AYUSH in the last year for health benefits. We at SaveIN work with several leading alternate medicine providers like Dr Batra’s Healthcare Jiva Ayurveda Madhavbaug Homeocare International among others, and are witnessing tremendous demand for alternate therapies, especially for chronic diseases and lifestyle disorders. Let's continue to explore the power of traditional wisdom in promoting holistic wellness alongside adopting the latest in healthcare! 🌱💪 #AYUSH #HolisticHealth #WellnessJourney #TraditionalMedicine #Healthcare #Lifestyle

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This news from the India app ecosystem is disheartening. The Koo app, once hailed as India's answer to X(formerly Twitter), is closing down due to the lack of funding for future growth. The emotional message from the founders, Aprameya Radhakrishna and Mayank Bidawatka, reflects the challenges faced by app businesses targeting the Indian market. Key Reasons(my thoughts) - - Earnings through ad funded model in India are significantly lower than in the US(almost 1/10) - The Indian audience prefers free models over paid services, unlike Western markets. - Given the above factors, the path to profitability is way longer in India, versus when you are catering to export markets Koo struggled to sustain itself financially. The need for continuous funding to acquire users and manage infrastructure outweighed the returns, leading to its closure. More capital and support could have helped Koo get a longer runway and expand globally and achieve profitability. And establish itself as a prominent global app from India, for the world. However, this vision remains unrealized. The question arises: Can't Indian app businesses develop indigenous apps like American counterparts? The solution may lie in diversifying funding and support beyond Venture Capitalists, with the Indian government playing a crucial role in supporting homegrown initiatives in line with the Make in India initiative. Because, It is way more than just building an app, it is about realizing a dream for India which is self reliant. My heart goes with the company and the founders, and wishing them all the luck and success for their next endeavors. May they come out more stronger. Read the news and note here

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Inundated with Leadership lessons and eye opening deep insights on core values such as 🙄  " Process matters and Outcome will follow" . Kudos to Rohit , Kudos to Virat , Rahul et al for selfless displays/ NOW - Ask yourself the question -  if SKY was taking that catch and was 1 inch the other side – would the insights on core values be the same. (I'm asking the preach on Core values once again not on analysis of win/loss). Would we instead have seen posts of core values such as – when will we build a performance culture like OZ. When will we learn that team matters more than individual as the core fabric of team sports DNA et al. Moral of the story- you still need outcome to be able to give deep rooted management insights like "process not outcome matters".  The inconsistency in many value based preach is laid bare even more in sports as the outcome is a simple black and white (win or lose ) and no middle ground there especially in tournaments played for trophy.  The key litmus test for the authenticity of those value preaches would be when those values are celebrated during failures and not preached during wins. Views?

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Customer experience (CX) is more than the sum total of all interactions a customer has across all channels, from the initial contact to post-purchase support. A positive CX fosters customer loyalty, enhances brand reputation, and drives business growth by ensuring customers feel valued and satisfied at every touchpoint. CX & MarTech professionals play a crucial role in enabling businesses to drive use cases throughout the customer journey and lifecycle. With Adobe Experience Cloud, we can focus on activating these use cases without the hassle of managing complex technology.

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I Spoke to the eloquent Krish Shankar and sought his views ranging from higher CEO’s salaries to the mid manager conundrum! I asked him the following 5 questions… 1)Last year, almost 60% of employees who quit from the top 4 Indian IT Services companies quit in Q2 and Q3 across levels. Is this a fairly acknowledged practice within IT services companies that resignations after appraisals is a given? 2) In spite of the headcount reduction, many IT service companies are showing higher employee costs than last year, How sustainable is this trend? 3)Are managers scared to have honest conversations about compensation with their team but they push the threat of attrition and increase enterprise employee cost; being in a manager role is becoming tougher in the IT Industry? 4)Traditionally, IT Services companies have always had large armies of recruiters, and it's a well-oiled engine; at what % would attrition hurt them and also stretch the recruiting capacity they have built? 5) The classic argument in IT Services companies has been that the CEO to bottom of the pyramid salaries is getting wider, the entry-level salaries have remained almost as similar levels as 10 years ago, whereas the CEO salaries are growing. Is it a supply-demand ratio? Listen in and share your views✋

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Our CEO, Ayush Jain, shares his insights on the integration of AI and Generative AI in healthcare apps! This article dives into the vast opportunities and the unique challenges in leveraging these technologies to transform healthcare. Read the full article at: https://lnkd.in/dDwSrX-H  #AI #HealthcareInnovation #GenerativeAI #TechInHealthcare

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In this episode, we hear from Ritu Kapur, Ph.D, Head of Digital Biomarkers at Verily. The theme throughout our conversation is about the need, skills, and support required to bring people along on the journey to manifest our vision. She shares, It's not about the technology or innovation, creating change is all about people. Her advice to up and coming Catalyst? "It's not all about you!" Early on in our careers, especially for women in more technical industries, Catalysts have the feeling that we have to prove our worth and impact all the time. But at some point in your career, you realize that you can't create change all alone. You have to bring people along on the journey. So being able to identify shared value and help others shine is a great way to realize your vision. While, at the same time, as we grow our leadership capabilities, it's about letting those around you that you've been cultivating, to stand in their own power, giving them the chance to succeed or learn new lessons. It's about not over functioning for those around us, while letting them flourish. Listen to the full conversation here: https://lnkd.in/grevNWmD

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Founder Archetypes from binge watching Matrix Moments, the Matrix Partners India podcast. 🏭 Digital Industrialists - The most storied business people of the world, these are the founders who build conglomerates that change the way a category functions. Usually founders who started-up, scaled up and found adjacent businesses to start-up in again. 🔗 Infinity Founders - These are founders with unlimited ambition, backed by the ability and vision to scale their businesses infinitely. They usually take companies to a level of infinite public value creation. 🎯 Domain Alphas - These are founders with immense experience with a particular category, with deep expertise in solving problems for the customer. They have a superpowers making the right decisions, from seed to scale. Avnish Bajaj Vikram Vaidyanathan Rajinder Balaraman #MatrixMoments #FoundersFirst https://lnkd.in/gYfTBgbC

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The most common mistake startups make. Not understanding the power of incumbents. Merely offering a superior product or technology is not enough. - At its peak, Koo saw 2.1 million daily active users and about 10 million monthly active users. Firstly, Koo underestimated the power of incumbency, said Singh. “Twitter might have ‘wild’ user-generated content, but it also has a critical mass of users and established network effects. To be honest, people go where the people are. - Focusing solely on tech edge wasn’t enough to lure users away,” she said. Secondly, Koo’s “build it and they will come” strategy proved naive. Thirdly, their funding woes highlight the double-edged sword that VC funding is all about. Every startup has to solve a genuine problem that no incumbent is solving and ensure a UNIQUE product market fit. I feel sorry a genuine Indian initiative like Koo has been unsuccessful. But if other startups and even investors can draw learning from their efforts, it will help the ecosystem tremendously. Wish the Koo team all the best in their next adventure. https://lnkd.in/gE8CDK34

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Now it is clear why I have the audacity to term ONDC as the Big Bang Moment of eCommerce that can totally transform the world of commerce in the near future.  Read on ... https://lnkd.in/guM2ybnH

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What sets Veera apart? Nandagopal Rajan asks all the right questions, and Veera CEO Arjun Ghose comes through with the answers. This is one you won't want to miss. #India #Internet #Podcast

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In the realm of Demand Gen campaigns, we recently engaged in a transformative audit led by the renowned YellowKyte, with the able guidance of Siddharth Sharma and Ravikant Rana. Their proactive approach was a breath of fresh air, delivering a comprehensive report well within our agreed timeline. Their keen insights helped us pinpoint gaps in our strategy and swiftly remedied post-audit. The entire process was seamlessly executed, offering valuable insights that enriched our understanding of campaign dynamics. In short, working with them was both efficient and enlightening. #DemandGen #B2B #DigitalMarketing #GoogleAds #LinkedinAds

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Q-commerce could eventually replace a portion of traditional grocery store purchases, and the data in this article is undeniable! Two years ago, this concept was scoffed at, but now millennials and Gen Z are embracing the convenience of getting groceries and more delivered in under 15 minutes! The impact isn't limited to groceries. Platforms are expanding into beauty, electronics, and even toys, potentially taking a bite out of traditional e-commerce giants like Amazon and Flipkart. Consumers are clearly voting with their wallets, choosing the instant gratification of Q-commerce over waiting for standard deliveries. This is a game-changer for the e-commerce landscape, and if you're interested in learning more, join me for a LinkedIn Live on 15th May at 4 pm IST where we'll be diving deep into the future of Quick Commerce and its impact on consumer behavior and brand strategy. We'll be discussing the data, the opportunities, and the challenges facing this rapidly growing industry. Don't miss out – register for the LinkedIn Live (link in bio)! https://lnkd.in/dHKf6vnj #quickcommerce #qcom #linkedinlive #firesidechat #quickcom #nuvoretail

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Pros and Cons of using Neuro AI in brand building. Recent article from The Economic Times highlights a groundbreaking approach in brand building using #NeuroAI. This deep fusion of #AI and #Neuroscience is transforming how brands connect with consumers - tapping into the deep, and often subconscious emotional responses that drive purchasing decisions. By deploying #NeuroAI, marketers can assess and influence consumer perceptions and actions at a level that traditional methods can’t match. By analyzing neural and physiological responses, brands can tailor their messaging to resonate more deeply and effectively. #NeuroAI makes #Marketing and #Brand Building deeply personalised and offers these benefits: ✧ Deep Psychological Insights ✧ Beyond basic emotional analysis, Neuro AI helps brands understand the psychological triggers behind consumer behavior, enabling the creation of content and campaigns that resonate on an intuitive level. ✧ Predictive Analytics ✧ Leveraging AI, marketers can predict future consumer behaviours with greater accuracy, leading to more effective preemptive marketing strategies. ✧ Personalisation at Scale ✧ Neuro AI can handle vast datasets, allowing for personalisation at a scale previously unimaginable, tailoring marketing efforts to individual emotional responses. ✧ Targeted Marketing Strategies ✧ With deeper insights, marketing campaigns can be more precisely aligned with consumer emotions and needs, potentially increasing engagement and loyalty. However, it has some #drawbacks too over these benefits. ✧ Privacy Concerns ✧ The deep level of consumer insight possible with Neuro AI raises serious privacy issues. How much should brands know about individual subconscious preferences? ✧ High Implementation Costs ✧ The technology behind Neuro AI is complex and expensive. Its implementation requires substantial investment in both technology and expert personnel. ✧ Potential for Consumer Distrust ✧ If consumers feel that marketing tactics are too intrusive or manipulative, it could lead to backlash, undermining brand trust and loyalty. ✧ Accessibility ✧ The advanced technology involved in Neuro AI may be out of reach for smaller businesses, potentially widening the gap between large and small players in the market. How do you see Neuro AI impacting the future of brand building? Could this be the key to more authentic brand-consumer relationships, or does it risk manipulating consumer behaviours too aggressively? https://lnkd.in/gWHr7h-u #LinkedInNewsIndia

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