Aravindkumar Vaithilingam

Here is one approach to presenting SEO reports: - Goals & KPIs of the SEO campaign (with the Time period) - Rankings for target keywords (how these have changed over time) - Organic traffic (compare to past months/years) - CTR on SERPs - Pages optimized and changes made - Technical SEO fixes (site speed, mobile optimization, etc) - Number and quality of backlinks acquired - Strategies used and outreach conducted - Increase in conversions from organic traffic - Revenue and conversion rate metrics - ROI from SEO efforts - Areas to focus efforts going forward - New link building tactics to try - On-page optimizations still needed pages

Social signals can help improve your on-page SEO. 1.Include Social Sharing Buttons: Make it easy for visitors to share your content. 2.Optimize Social Metadata: Use Open Graph and Twitter Card markup for attractive sharing. 3.Encourage Engagement: Spark discussions and invite comments. 4.Highlight Social Proof: Showcase shares, likes, and comments. 5.Create Shareable Content: Focus on infographics, videos, and listicles. 6.Maintain Consistent Branding: Across social profiles and website. 7.Engage with Influencers: Build relationships for wider content reach. 8.Monitor and Analyze: Track social signals to refine your strategy.

When engaging in link building across diverse industries, customize your outreach for each specific niche. Identify & target the crucial publications, influencers, and unique opportunities within that particular industry. Examine the backlinks of your competitors and focus on the appropriate websites. Develop infographics and shareable content tailored to the specific needs of each niche. If the industry has a strong local presence, consider implementing local SEO strategies. This could involve forming local partnerships, engaging with the community, or creating content specific to the location. Design custom landing pages and create content offers that cater to the distinct characteristics of each industry you're targeting.

Here are 5 best practices I recommend to standardize SEO KPIs and metrics effectively across a company: 1. Identify Core Goals: Identify 2-3 key SEO goals directly linked to broader business goals. This guides the selection of metrics. 2. Establish Central Dashboards Create organization-wide SEO dashboards reflecting agreed goals so all teams will be on the same page. 3. Establish uniform definitions for key metrics such as rankings, traffic channels, and conversions, ensuring company-wide clarity on what is measured, where, and how. 4. Conduct Regular Reviews Keep continually refining metrics as goals evolve. 5. Automate Reporting Automated scheduled report delivery ensures metrics consistently reach associated departments.

Customizing SEO dashboards for clients is a pivotal element in delivering valuable insights & showcasing the impact of your SEO efforts. 1. Understand Client Goals 2. Choose the Key Metrics - Organic traffic - Keyword rankings - Backlinks - Conversions 3. Opt for the Appropriate Platform - Consider Google Data Studio - Explore other visualization tools like Zoho Analytics 4. Segment Data - Segment data based on various parameters such as geo, devices, etc to offer deeper insights. This enables clients to discern specific areas for improvement. 5. Automate Reporting - Schedule & automate the email delivery of standard reports to a broader audience, facilitating efficient communication within the team.

For analyzing website backlinks, we can use popular tools like Ahrefs, SEMrush, Moz, and Google search console. Each has its strengths, so you might want to explore them to find the one that best suits your specific needs and preferences.