IGN Otaku Update #4: Sony YAY!’s Naruto Broadcast & Merchandising Success, Shin chan Lineup Expansion

IGN Otaku Update #4: Sony YAY!’s Naruto Broadcast & Merchandising Success, Shin chan Lineup Expansion

In this edition of the animanga-focused column series, we talk to Ronojoy Chakraborty of Sony YAY! and Sony Pictures Networks India about the channel's content strategy as well as its foray into licensing & merchandising.

IGN Otaku Update!

IGN Otaku Update is IGN India's original biweekly column series by Rayan Sayyed, exclusively dedicated to covering the burgeoning animanga fandom and market in India and beyond.