Zendaya and Roger Federer Hit the Tennis Court for New On Campaign
The pair play an intense game of “air tennis.”
Zendaya and Roger Federer battle it out on the tennis court in their new On campaign.
The visual begins with the two running into each other at the On store, throwing combative looks at each other as an homage to Zendaya’s role as tennis star Tashi Duncan in Challengers. They hit the tennis court to play an intense match of “air tennis” which is exactly what it sounds like: a regular match, but without the ball. As they do a back and forth with the non-existent tennis ball, an adrenaline-fuelled song similar to that of Atticus Ross and Trent Reznor’s work on Challengers soundtracks the game.
Both Zendaya and Federer have strong ties to On; the actress was recently named as the newest brand partner, where she is expected to reimagine some of On’s existing apparel collections and produce its creative campaigns across lifestyle, movement and sports. Meanwhile, Federer serves as an On entrepreneur and has a tennis-inspired collection with the brand.
Watch the campaign video below.
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