Y/PROJECT

🌟 Exciting News Alert! 🌟 I'm thrilled to announce a groundbreaking partnership between Y/PROJECT, Arianee, and NEYRET, heralding the future of fashion with Digital Product Passports (DPP) for our Evergreen collection! 🔄 Embracing Circularity: Together, we're revolutionizing sustainability in fashion by introducing Blockchain-based Digital Product Passports for denim items in the Y/PROJECT Evergreen collection. 🔍 Transparency Redefined: This collaboration brings a new era of transparency, empowering customers with unprecedented insight into the journey of their chosen garments, from sourcing to production. 🚀 Ahead of the Curve: Y/PROJECT is taking a bold step forward by launching Digital Product Passports ahead of impending regulations, showcasing our commitment to circularity and customer empowerment. 🔗 Seamless Integration: Thanks to the seamless partnership between Y/PROJECT, Arianee, and NEYRET, we're seamlessly integrating digital functionalities into our products, setting a new standard for the industry. 🌱 Pioneering Sustainability: Since 2020, Y/PROJECT's Evergreen collection has championed traceability and environmental consciousness. This partnership propels us to new heights, ensuring we lead the way in sustainable fashion. 👕 Fashion Meets Technology: With just two clicks, customers can access their Digital Product Passport, unlocking exclusive features like authenticity, product history, and ownership transfer, thanks to our innovative collaboration. Since 2020, Y/PROJECT's Evergreen collection has championed traceability and environmental consciousness. Join us on this journey towards a more sustainable future! Learn more about Y/PROJECT's commitment to innovation, inclusivity, and sustainability. Thank you : Pierre-Nicolas Hurstel Christelle Bakima Mélanie BRADAIA Benoit Neyret Anne-Sophie Vadon Sarah Henini Sylvain Rivoire Chen Teboul Leslie Florentin Amaury Martin Alyx-Marie Kleinsteiber #arianee #maisonneyret #yproject #Innovation #digitalproductpassport #fashiontech #sustainablefashion

In a groundbreaking move towards circularity, Y/PROJECT proudly announces a strategic partnership with Arianee and NEYRET. Together, we unveil a revolutionary leap in sustainable fashion – Blockchain-based Digital Product Passports (DPP) for denim items within the Y/PROJECT Evergreen collection, that has championed traceability and environmental consciousness, since 2020. As the fashion industry braces for the DPP regulation set to take effect by 2027, Y/PROJECT takes a bold stride forward by introducing its first Digital Product Passports. This visionary move not only aligns with impending regulations but elevates the brand's commitment to circularity, enhancing customer knowledge across wholesale and second-hand channels.   Clients can effortlessly obtain their Digital Product Passport with just two clicks, experiencing a password-less and self-custody process. The unique 2FA identification code, securely placed in the item's packaging, adds an extra layer of authenticity. Unlocking exclusive blockchain-enabled features, clients now own not only their physical item but also gain access to:   - Authenticity & Ownership: Proof of genuine Y/PROJECT items and unique ownership. - Product History: A tamper-resistant record of the product's lifecycle. - Transparency: Comprehensive information from raw material sourcing to the finished item. - Transfer of Ownership: Facilitating resale in a circular economy. - Ownership-Based Messages: Personalized invitations, offers, and information from the brand. This groundbreaking partnership with Arianee and NEYRET propels us to new heights, ensuring it is poised to scale ahead of the curve, unlocking features while embracing the limitless opportunities of sustainable fashion.   Check our website : https://www.yproject.fr/   Benoit Neyret Anne-Sophie Vadon Sarah Henini Sylvain Rivoire Pierre-Nicolas Hurstel Christelle Bakima Mélanie BRADAIA Emma Jagot-Lachaume Clara Mostacchi Delphine Eddé Jérôme Chen Elie A. Pierre-Jacques L. Pascal Conte-Jodra Alyx-Marie Kleinsteiber Chen Teboul Leslie Florentin Kara Marie Fresnido Salimata Diabaté Elisa Fernandez Amaury Martin Tobias Bodio Olivia Ahre Cécile Bouton Brieuc Cailliez Andrea Villa Bamba Sissokho Louise Boulay Dalloni #yproject #arianee #maisonneyret #digitalproductpassport #nft #paris

Ever wondered what it takes to craft truly impactful digital content? It's beyond visuals; it's about weaving a narrative that resonates with our brand DNA, surprises our audience, and articulates a unique message. This journey demands more than just creativity – it requires talents, innovative ideas, fearless trials, and, of course, a razor-sharp vision deeply rooted in our brand values. Discover Y/PROJECT latest Innovative 3D Scan: https://lnkd.in/gEar6vS2 Y/PROJECT Creative Director Glenn Martens Video by Ibrahim Elhinaid A big thank you to all the talents making this possible! Amaury Martin Alyx-Marie Kleinsteiber Tobias Bodio Olivia Ahre Cécile Bouton Leslie Florentin Brieuc Cailliez Andrea Villa Bamba Sissokho Louise Boulay Dalloni Aurelie Weber Chen Teboul Simone Schmidt Adrian Jan Paul K. Wil Barbour Josselin Neumann Luca Holzinger Zane Lodina Colin, Po-Yuan Lin Alise Anna Dzirniece Aline Ghosn Valentina Stocco Tal Glazermann Yuval Porat Marianne Dubouchet Kara Marie Fresnido Salimata Diabaté Clément Marquet Elisa Fernandez Dominique De Beer Julie Teste Rebecca Lupattelli Nicola Simonato pascale thibout Louise Demarle #YPROJECT #FashionInnovation #DigitalContentCreation #FashionMagic

Explore our latest Innovative Y/PROJECT 3D Scan: https://lnkd.in/gD5NwSDE SS 2024 look 51 Collection soon available at YPROJECT.FR abd selected retailers worldwide. Y/PROJECT Creative Director / Glenn Martens Video by Ibrahim Elhinaid Amaury Martin

Explore our latest Innovative Y/PROJECT 3D Scan: https://lnkd.in/gD5NwSDE SS 2024 look 51 Collection soon available at YPROJECT.FR abd selected retailers worldwide. Y/PROJECT Creative Director / Glenn Martens Video by Ibrahim Elhinaid Amaury Martin

Celebrating Y/PROJECT's Spotlight in WWD! The entire team is thrilled to be part of this exciting journey. Dive into the latest article to discover Glenn Martens and Pascal Conte-Jodra's vision, shaping Y/PROJECT's future in fashion. Here's to more groundbreaking moments! Joelle Diderich Gilles Elalouf Amaury Martin LUCIEN PAGES COMMUNICATION #YPROJECT #WWD #VISION

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Elevating Fashion Boundaries: Y/PROJECT's SS 2024 Collection Glenn Martens' latest creation is an expressive masterpiece, a fusion of versatility and pragmatism that challenges conventional norms. Each piece is a canvas of transformation, defying gravity and embracing dark majesty, drawing inspiration from gothic architectures and ancient narratives. With foiling and wiring techniques, fabrics sculpt and shift, creating dynamic forms that blur the lines between classical and abstract. From lingerie dresses to parkas, every garment is a modular masterpiece, inviting the wearer to shape their own style narrative. Experience the season's heightened emotions and delicate prints that trace the body's contours, reflecting the essence of Y/PROJECT's avant-garde vision in every stitch. Watch it : https://lnkd.in/eZ__bCRm #YPROJECT #SS2024 #PARISFASHIONWEEK

Elevating Fashion Boundaries: Y/PROJECT's SS 2024 Collection Glenn Martens' latest creation is an expressive masterpiece, a fusion of versatility and pragmatism that challenges conventional norms. Each piece is a canvas of transformation, defying gravity and embracing dark majesty, drawing inspiration from gothic architectures and ancient narratives. With foiling and wiring techniques, fabrics sculpt and shift, creating dynamic forms that blur the lines between classical and abstract. From lingerie dresses to parkas, every garment is a modular masterpiece, inviting the wearer to shape their own style narrative. Experience the season's heightened emotions and delicate prints that trace the body's contours, reflecting the essence of Y/PROJECT's avant-garde vision in every stitch. Watch it : https://lnkd.in/eZ__bCRm #YPROJECT #SS2024 #PARISFASHIONWEEK

🎥✨ Backstage Access: Witness the Electric Energy of Y/PROJECT's SS24 Fashion Show! 🎥✨ Behind every stunning runway is a team of dedicated individuals who bring creativity to life. I'm beyond grateful for the incredible talent and hard work that made this show a resounding success. A huge shoutout to the entire Y/PROJECT team, including the cast, crew, and all the talents who poured their heart and soul into this production. Partners, long-term collaborators, and friends - your unwavering passion and dedication are the driving force behind our success. This wouldn't have been possible without each and every one of you! Inge Grognard - Make-Up Gary Gill - Hair Senjan Jansen - Music Michèle Lian - Styling Anita Bitton - Casting @ The establishment (establishment casting INC) Back of the House - Production Luthfi Riadi - Backstage Videos Arnes Blažević - Backstage Videos Nibris Meziane - Backstage Videos Josefine Nicklasson- Backstage Videos Filippo Fior - Show Images LUCIEN PAGES COMMUNICATION Jonathan Ros Frédéric Brun Romain Genestout Giulia Lazzarelli Let's keep pushing the limits and creating fashion that inspires! #YProject #GlennMartens #SS24FashionShow #BackstagePass #FashionInnovation #TeamWork #Gratitude