mediarithmics

We are thrilled to announce Groupe TF1 has renewed its multi-year contract with mediarithmics. Since 2021, the owner of Europe's largest private European TV channel has used our CDP to give advertisers improved audience targeting solutions and clearer campaign measurement. Now, we're set to deploy more use cases together, including using our CDP for marketing to personalise the user experience on the TF1+ platform. Excited for the future with you! Jean-Marc Vidal Francois-Xavier PIERREL Sonia Ferreira Clémentine de Coudenhove and everyone else at Groupe TF1 You can read the full press release here [in French ] : https://lnkd.in/dhx23vuz Thanks to CB News, The Media Leader FR, La Revue du Digital and mind Media for covering the news! Vincent Costiou Marie Guimbert Gilles Guillou Devin Parmar Gilles Chetelat Philip Raby Bastien Faletto Christine Tartanson Wesley Travers Stéphane DUGELAY

[Webinar] Is your Retail Media Network meeting brand demands? Join us for an exclusive, insight-packed webinar: "Retail Media Unlocked: What do Advertisers need and how do Retailers build it?" What will you learn by watching? 🔎 The must-have features advertisers seek in Retail Media Networks 🦉 Smart strategies employed by UK and European retailers 📈 Success stories from top-performing Retail Media Networks Who will you hear from in the webinar? 🔹 Philip Raby, CRO at mediarithmics 🔹 Dan Sands, EMEA Sales Director at Zitcha 🔹 Bernal Álvarez Mazaira, Head of MarTech and Retail Media at Artefact When is it? 🗓 Tuesday 30th July 🕜 1.30pm ⏳ 45 minutes Sign up in the link below ⤵ #RetailMedia #RetailMediaNetworks #DataDrivenMarketing #CDP #CustomerDataPlatform #MarTech George Paton-Williams Devin Parmar Jean-Vincent Chardon Nina Abide Dominik Elias David Peltz (he/him) Christine Tartanson Bastien Faletto Gilles Guillou

mediarithmics launches Data Clean Room to enrich privacy-centric data activation [EN] 🇬🇧 We are excited to announce the launch of our new Data Clean Rooms product to enable agile data collaboration for enterprise media owners and their advertising partners. Powered by Google Cloud, it is natively integrated into our CDP to maximize data activation, simplify partner onboarding, and ensure data security. "Our client portfolio is unique in consisting of premium European publishers, broadcasters, telecom operators, and major retailers — essential stakeholders in successful data collaboration. For a long time, these clients have wanted to collaborate with our other customers to enrich their understanding of their audience and to improve data activation. In response, we have developed a clean room product that delivers more than the market can offer elsewhere. This includes greater data security, and being a natural extension of their CDP meaning it is easier to use, onboard partners and activate on the insights created." Gilles Chetelat, CEO of mediarithmics Thanks to The Media Leader FR, Journal du Net, La Revue du Digital, and la Réclame for covering this exciting news. Link to the full press release in the comments --- [FR] 🇫🇷 Nous sommes ravis d'annoncer le lancement de notre nouveau produit Data Clean Rooms, qui permet aux propriétaires de médias et à leurs partenaires publicitaires de mettre en place des stratégies de “data collaboration” agiles. Cette solution, optimisée via Google Cloud et nativement intégrée dans notre CDP, maximise l'activation des données, simplifie l'intégration des partenaires et garantit la sécurité des données. « La composition de notre portefeuille de clients est unique car il compte à la fois des éditeurs européens de premier plan, des broadcasters, des opérateurs de télécommunications et de grands acteurs de la distribution - soit les éléments essentiels pour une collaboration fructueuse en matière de données. Depuis longtemps, ces clients souhaitaient collaborer les uns avec les autres pour enrichir la compréhension de leur audience et améliorer l'activation de leurs données. En réponse, nous avons développé une clean room qui va plus loin que ce que le marché peut proposer ailleurs : notre produit est, notamment, une extension naturelle de notre CDP et offre une sécurité des données maximale. Cela implique une grande facilité d’utilisation, d'intégration de nouveaux partenaires et d'activation des informations créées. » Gilles Chetelat, CEO de mediarithmics Merci à The Media Leader FR, Journal du Net, La Revue du Digital et la Réclame d'avoir couvert le lancement de ce produit innovant. Lien vers le communiqué de presse complet dans les commentaires #DataCleanRooms #CDP #DataDrivenMarketing #DigitalAdvertising Philip Raby Stéphane DUGELAY Gilles Chetelat Marie Guimbert Alexandre BOURS Bastien Faletto Jean-Vincent Chardon Gilles Guillou Christine Tartanson Devin Parmar Arnaud Vilaseca

« Sur ces sujets-là, il y a une vraie prime à l’innovation. Et le fait que Google repousse sans cesse la date de fin des cookies tiers dans Chrome a quelque chose de frustrant. Les alternatives sont prêtes, mais ces reports ne leur permettent pas d’être massivement adoptées dès maintenant, et ni à l’une ou à l’autre de prendre le lead en étant en avance sur le marché » Merci à Xuoan Duquesne et la Réclame d'avoir interrogé Bastien Faletto, VP of Sales EMEA @ mediarithmics, dans l'effervescence des Cannes Lions, sur les grands défis de notre industrie. Lire l'article complet ici : https://lnkd.in/e4d_3hqK #adtech #digitalmedia #advertising

New Whitepaper: The Top 10 CDP Use Cases by Retail Marketers in 2024 How are marketers maximising the value of their customer data with a CDP? Our new whitepaper explores the most valuable use cases we are seeing this year, including: 🌟 Predicting customer churn (to reduce it by up to 20%) 🌟 Creating seamless customer journeys 🌟 Triggering personalised communications and increase conversion rates by 10% In this new paper, we explore these vital use cases of a Customer Data Platform (+ 7 more!). If you know your customer data can be delivering greater value for your business, dive in to the paper today ⤵ #CDP #CustomerDataPlatform #1stPartyData #datadrivenmarketing

New #CaseStudy ! TV Azteca, a leading broadcaster in Mexico 🇲🇽 , has created a data alliance that meant it can now reach 80m people a month for its advertisers. Using mediarithmics it has been able to: 🔥 Multiply monetisable reach by 4x 🔥 Enrich audiences to increase CPMs by 30% Read the case study to find out how TV Azteca did it. Link in comments below ⤵ #Broadcast #TV #AudienceMonetisation #Media #DataCollaboration

"By mastering data analysis, audience segmentation, and data-driven communication, salespeople can extract meaningful insights, craft compelling narratives about their audiences, and offer highly personalised advertising solutions." Thoughts from mediarithmics on how publishers can get the skills needed for growth in this week's 'Ask the Associates' from the AOP Association of Online Publishers

Nous avons été ravis de partager la scène du Data & AI Forum du Hub Institute avec Retailink by Fnac Darty et Converteo pour discuter d'un Retail media efficace grâce à la data Fnac Darty et à la CDP mediarithmics. Bénéfices majeurs pour les 250 marques partenaires de la régie : ciblages fins, bilans de campagnes et insights dans une vision omnicanale. Un grand merci à nos experts : Alexandra Suire, Guilhem Bodin, Marie Guimbert. #retailmedia #data #digitalmarketing #digitalmedia Christine Tartanson Bastien Faletto Gilles Guillou Gilles Chetelat François KHOURY, PMP Philip Raby Jean-Vincent Chardon

Not heading to Cannes this year? Want to watch England march (*hopefully* 🤞 ) to victory against Denmark in the Euros? 🏴󠁧󠁢󠁥󠁮󠁧󠁿 ⚽ 🚨 On Thursday 20th June in London, we're hosting a 'No Cannes Do'. There'll be free drinks, free food, and of course, football on the big screen. Want to join? DM us to get on the guest list. 📩 Philip Raby Devin Parmar David Peltz (he/him) George Paton-Williams Jean-Vincent 'JV' Chardon #digitaladvertising #digitalmedia #programmatic #digitalmarketing #data

Les 4 et 5 juin prochains, Marie Guimbert prendra la parole aux côtés de notre client, Fnac Darty, et de Converteo au Hub Forum, pour discuter de l'impact de la data dans le Retail Media. La session promet d'être passionnante ! Philip Raby Gilles Chetelat Gilles Guillou Christine Tartanson François KHOURY, PMP Bastien Faletto Vincent Costiou Wesley Travers Kim Coget  #data #retailmedia #retail #cdp