Vous êtes propriétaire d’une petite entreprise avec des ressources limitées. Comment pouvez-vous suivre la concurrence ?
En tant que propriétaire d’une petite entreprise, vous savez à quel point il peut être difficile de rivaliser avec des acteurs plus importants et mieux établis sur votre marché. Vous disposez peut-être de ressources, de temps et de budget limités à investir dans vos produits, services ou marketing. Cependant, cela ne signifie pas que vous devez abandonner ou vous contenter de moins. Vous pouvez toujours suivre la concurrence en tirant parti de vos forces et en appliquant des stratégies innovantes. Voici quelques conseils pour vous aider à le faire.
L’un des avantages d’être une petite entreprise est que vous pouvez vous concentrer sur un segment spécifique de clients, plutôt que d’essayer de plaire à tout le monde. En trouvant votre créneau, vous pouvez offrir plus de valeur, de qualité et de personnalisation à votre public cible, et vous différencier de la concurrence. Pour trouver votre créneau, vous devez identifier votre proposition de vente unique (USP), le problème que vous résolvez et les avantages que vous procurez. Vous devez également faire des recherches sur votre marché, vos concurrents et les besoins et préférences de vos clients.
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Rupesh Tiwari
LinkedIn Top Voice - Let’s connect to ideate|SAAS, Edtech, E-commerce, Retail, Telecom |Placement Sec. IIM| Youth Leader, I Lead India|President NITK
Apply the Blue Ocean Strategy framework to identify uncontested market spaces where competition is irrelevant or non-existent. By focusing on innovation and value creation, small businesses can create new demand and escape the confines of existing market competition. For instance, Dollar Shave Club disrupted the shaving industry by offering a subscription-based model, targeting customers dissatisfied with traditional razor brands.
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Trust Nhokovedzo
CEO Afrodigital Marketers Network. Connecting African Marketers City by City
Identify one product or service you can use to generate many customers. Such a product or service should be easy to sell and scale. It should be something the target market finds easy to buy or engage. Once someone has become your customer, offer them other services or products that you have. It is much easier to sell to existing customers.
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John Rodriguez, CEPA®
Own & Leave Your Business on YOUR Terms \\ Business Founder, Buyer, Seller & Strategist | B2B Networker | Frustrated Golfer
Your competition is probably winning your market on price. You can craft a niche that's more interested in value. You should. It leads to a much better business and much more sustainable cash flow. You're also MUCH better positioned for it than your competition. They might need X% of the market to meet their goals, you can probably build a great livelihood and business on much less than that. Focus on them. Let your competition fight over the quantity while your capturing the quality. Less is more in most small businesses.
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Kohol Iornav
Co-Founder at Binyoh | Growth Product Manager | Creative & Communications Associate at Promad | Tech Entrepreneur | MEST Africa Alumnus | SDGs Advocate
Doing in-depth market research, having your user persona, and knowing your niche will help you to serve your customers satisfactorily. This will enable you to do design thinking, do market surveys with them to meet their needs and keep your business afloat.
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Parivardhan Dangi
Founder, Neoli Hemp Store
As a small business owner with limited resources, finding your niche is essential for staying competitive. Identify your unique strengths, passions, and target audience to carve out a distinct market position. Focus on delivering exceptional value and tailored solutions to your niche market, allowing you to stand out and thrive despite resource constraints. With Neoli Hemp Store, we are scaling on the back of our niche products and their performance. As a result, almost 80-90% of our orders are from repeat customers- which is a hallmark of steady and sustainable growth in the long run
Une autre façon de suivre la concurrence est d’adopter la transformation numérique, ce qui signifie utiliser la technologie pour améliorer vos processus, vos produits, vos services et votre expérience client. La transformation numérique peut vous aider à réduire les coûts, à accroître l’efficacité, à améliorer la qualité et à atteindre de nouveaux marchés. Voici quelques exemples de transformation numérique pour les petites entreprises : la création d’un site Web convivial, l’utilisation des médias sociaux et du marketing par courriel, l’adoption de logiciels et d’outils infonuagiques, l’intégration d’options de commerce électronique et de paiement en ligne, et l’utilisation de données et d’analyses pour optimiser vos performances.
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Patience Salami
Global Marketing Leadership| Board Advisory| Co-Founder
Digital transformation doesn’t have to be expensive. As a small business owner, sometimes the thought to employing digital technology to improve processes or products or services can be daunting. There are different tools, some are free, cost-effective and expensive. Leverage the free to cost-effective ones. Do a thorough research to only use what you require at the level you are, because too much of anything can be bad. You should use the technology tools to enhance your business not let the technology use you. Examples would include leveraging chat bots to respond to customers in absentia, leverage mass email marketing tools, moving some of your processes to cloud for easy team collaboration etc.
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Rupesh Tiwari
LinkedIn Top Voice - Let’s connect to ideate|SAAS, Edtech, E-commerce, Retail, Telecom |Placement Sec. IIM| Youth Leader, I Lead India|President NITK
Harness the Power of Micro-Influencers: Instead of solely relying on traditional digital marketing channels, consider partnering with micro-influencers who have a highly engaged and niche audience. These influencers can help amplify your brand's message to a targeted audience, increasing brand awareness and customer engagement. For example, small skincare brand Glossier leveraged micro-influencers to build a loyal following and compete with larger beauty brands. Same goes with Myntra in Clothes segment.
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Alvin Peh
Helping businesses to grow through digital innovation
An area that businesses often missed out is the mindset transformation in addition to the digital tools and processes. Without a digital mindset, we often lapsed to the way we are used to do things. For a small business, going digital is important because it can free your most precious resource, time. You want to use more time to do what you need to do most for your business which is to find customers for your business.
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Breno Farias
Inovação e Planejamento | Empreendedor Social | Compras, Comércio Digital | Marketing
É preciso estar atento a transformação digital. Isso é um fato. Mas, é sabido por todos que isso não envolve apenas acesso a internet e aplicações básicas. Existem ferramentas poderosas que podem impulsionar negócios ou trazer eficiência para as operações de trabalho de pequenos empreendedores. Nesse sentido, especificamente no Brasil, ainda é preciso avançar muito!
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Trust Nhokovedzo
CEO Afrodigital Marketers Network. Connecting African Marketers City by City
One of the top techniques a small business can use to edge the competition is automation. Automation (in this case) is the delegation of repetitive tasks to software and platforms. Automation increases efficiency and productivity without increasing HR bills. Automate your lead generation process. Automate your communication with leads, current customers and other stakeholders.
L’innovation ne consiste pas seulement à créer de nouveaux produits ou services, mais aussi à améliorer vos produits existants ou à trouver de nouvelles façons d’apporter de la valeur à vos clients. Pour favoriser une culture de l’innovation, vous devez encourager vos employés à partager leurs idées, à expérimenter, à apprendre de leurs échecs et à collaborer avec les autres. Vous devez également leur fournir les ressources, le temps et les commentaires dont ils ont besoin pour mettre en œuvre leurs idées. Vous pouvez également impliquer vos clients dans votre processus d’innovation, en leur demandant leurs commentaires, leurs suggestions ou en co-créant des solutions avec eux.
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Garima Kaushal
Top Dog @ sploot | IIM A | SRCC
Necessity is the mother of invention. When you’re a small business - or even have lesser budgets than competition, a lack of funds can actually be a blessing in disguise. It forces you to strip down your business to the important basics - and be creative about finding solutions to problems. If this is part of the team DNA, then you’ll figure a way out of every constraint.
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Trust Nhokovedzo
CEO Afrodigital Marketers Network. Connecting African Marketers City by City
One way I find it easy to become innovative is to follow the customers. What do customers expect from your industry that is not available? To be innovative is to ready to try new ways of doing things. To reduce failure and losses in innovations, follow what customers need and start innovations as experiments to validate them.
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Rupesh Tiwari
LinkedIn Top Voice - Let’s connect to ideate|SAAS, Edtech, E-commerce, Retail, Telecom |Placement Sec. IIM| Youth Leader, I Lead India|President NITK
Look for inspiration from emerging markets or non-traditional sources to develop innovative solutions with limited resources. Reverse innovation involves adapting ideas or products from developing countries for use in developed markets. By embracing this approach, small businesses can leverage cost-effective solutions and challenge larger competitors. An example is Tata Nano, designed as an affordable car for Indian consumers but with potential global applications.
L’un des atouts les plus importants de toute petite entreprise est ses relations avec ses clients, ses fournisseurs, ses partenaires et sa communauté. En établissant des relations solides, vous pouvez accroître la fidélité, la rétention et les recommandations des clients, ainsi qu’accéder à de nouvelles opportunités, ressources et assistance. Pour établir des relations solides, vous devez communiquer fréquemment, honnêtement et respectueusement avec vos parties prenantes, tenir vos promesses, dépasser leurs attentes et montrer votre appréciation. Vous pouvez également tirer parti des médias sociaux, des avis en ligne, des témoignages et des événements pour mettre en valeur la personnalité et les valeurs de votre marque.
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Rupesh Tiwari
LinkedIn Top Voice - Let’s connect to ideate|SAAS, Edtech, E-commerce, Retail, Telecom |Placement Sec. IIM| Youth Leader, I Lead India|President NITK
Explore opportunities for collaboration with competitors, known as co-opetition. While competing in some areas, businesses can collaborate in others to achieve mutual benefits. By pooling resources and expertise, small businesses can access larger markets, share costs, and mitigate risks. For instance, in the aviation industry, airlines like American and British Airways partner through code-sharing agreements, expanding their reach and improving customer convenience. Implement rapid prototyping techniques to quickly iterate and improve products or services based on customer feedback. An example is Airbnb, which rapidly iterated its platform based on user feedback to become a dominant player in the hospitality industry.
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Pauline Joseph
Queen of Content, Master of Sarcasm, Ruler of Run-on Sentences (Okay, working on that last one)
Building a network is a cost effective way to beat your competition. Being a thought leader means being top of mind, regardless of your competitors’ ad budget. As someone who didn’t get the opportunity to attend university/college, using social media was extremely important for my personal brand. It supports the work my company is doing by putting a face to the name.
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Dhruv Gupta
Driving innovation through IT transformation projects at Allianz Consulting | PMP®
Focus on innovation Continuously look for ways to innovate and differentiate your products or services. This could involve introducing new features, improving existing processes, or finding creative solutions to customer needs.
Enfin, pour suivre la concurrence, vous devez être prêt à apprendre et à vous adapter à l’évolution des conditions du marché, aux demandes des clients et aux tendances de l’industrie. Vous devez surveiller vos performances, mesurer vos résultats et analyser vos commentaires. Vous devez également garder un œil sur vos concurrents, leurs stratégies, leurs forces et leurs faiblesses. En fonction de vos conclusions, vous devez ajuster vos objectifs, vos plans et vos actions en conséquence. Vous devez également être ouvert aux nouvelles idées, opportunités et défis qui peuvent vous aider à développer et à améliorer votre entreprise.
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Talal Abbas, SPHRi
Leading HR digital transformation for organizational excellence
Small business needs to be agile to respond quickly and effectively to changes impacting the business, in response to competitors they need to continuously analyze their strengths and weaknesses, and quickly adjust strategies to respond to their pressure and cultivate new opportunities in the industry and explore new niches.
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Dhaval Chandarana
Multipassionate Entrepreneur
Knowledge is power & in this digital and Ai age, Knowledge is equally available to all. It is about what you decide to learn and how you use it. For example, many will come across a reel with a good content of their domain, they will even save it, but only a handful will act on it and these handful are the ones that makes it big. It is not only about learning, it more about implementing it. After the implementation stage comes the improvement stage. Do you take feedback? If not, you defenitely should. And the best ones are the one when you have taken the initiative to ask for it. So, first learn, than implement it, take feedback and again you learn and implement and the cycle goes on. When you start this cycle, you will move much faster.
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Rafael Miranda de Souza
Venture Builder focused on early-stage B2B SaaS
Many pre-built tools offer white-labeling options, allowing businesses to add their branding to existing products. This approach can significantly reduce development costs and time to market. The challenge, and your primary task, is to pinpoint aspects of your business that can be efficiently "packaged" and offered through these platforms and channels. Identify services or products unique to your business that can be standardized and scaled. Whether it's a digital tool, a content series, or a streamlined service model, the aim is to adapt and repurpose what you already do well into a format that's accessible to a broader audience via these third-party tools.
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Paul Daniels, Jr.
BREAK ALL THE RULES! I help business leaders find and apply new perspectives for growth and innovation in 90 days. ► Int’l Speaker / Advisor / Author / 3X Founder ► 31 industries, 27 countries, 22K people taught, $2.5B.
If you are a small business owner with limited resources and are concerned about keeping up with the competition, STOP IT! You know your niche. You've embraced digital transformation as best you can. You build strong relationships, and you are skilled at learning and adapting. Let's go on the offensive. Business innovation begins with a disruptive mindset. Most industry disruptions come from outside the industry. That's where you'll find innovative ideas and solutions to incorporate into your business. Apply these insights to your business and become the disruptor, not the disrupted. Be the one your competitors must learn from and adapt to. The one the market longs for with fresh ideas, solutions, and services.
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Rupesh Tiwari
LinkedIn Top Voice - Let’s connect to ideate|SAAS, Edtech, E-commerce, Retail, Telecom |Placement Sec. IIM| Youth Leader, I Lead India|President NITK
Explore disruptive pricing strategies to challenge larger competitors. By offering innovative pricing models such as freemium, pay-as-you-go, or subscription-based services, small businesses can attract price-sensitive customers and differentiate themselves in the market. For example, Netflix disrupted the video rental industry by offering a subscription-based streaming service at a fraction of the cost of traditional cable subscriptions, eventually surpassing industry giants like Blockbuster.
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Cynthia Short
Entrepreneur. Experience Strategist. Transformation Leader. Creative Problem Solver.
There's some great ideas/advice included here... all relevant strategies and tactics for building a strong business! I would offer, based on on my experience as an entrepreneur, that the #1 thing you should consider is not having "keeping up with" anyone as a core focus. Of course we need to keep a pulse on what is happening in our markets and who is doing what, but the mindset that part of our work is to keep up can severely distract us from the work we need to be doing to best deliver value to our customers that we are uniquely able to deliver. It may be a slight play on words, but it is an imperative culture shift you need to make to ensure growth in your company.
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Damion Rose
Value Creation and Innovation enthusiast | Strategic Partnerships Lead @ BICS
Of course, there is no one size fits all answer to this problem. What type of business? what industry? what business model? what type of customers? what internal capabilities? what geographical region? etc….. All these variables will affect, and/or determine, the strategies you can employ to stay competitive. Start with clarity on your core capabilities and how they are being leveraged to create and capture value effectively. Identify your unique capabilities and organise the business around using them to differentiate yourself from the competition. If you don’t have unique capabilities, then that’s your next step, develop some organically by hiring talent or through partnerships. You need the right skills and capabilities to keep up.
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