Que faites-vous si votre marque personnelle ne gagne pas en popularité sur les réseaux sociaux ?

Many people start a personal brand on social and jump to the metric of likes, comments and followers for success. But that isn’t always the case, especially for more professional content. I know for me, I read lots of posts and articles without ever liking or commenting. So really think about what success looks like for you. For me, I look at the reach of my content and how many people outside of my follower base watch it. I also look at saves and shares, showing someone felt the content was valuable enough to share or keep for later. And when it comes to followers, yes it is important, but take a look at your retention rate. How many are falling off? If it takes you a long time to gain followers, but they stay, that’s not a bad thing!

I see all these dogshit hacks from dogshit people about how to grow your personal brand, or how to growth hack followers, or how by following these 3 simple hooks you'll spike your engagement by %. Soup brained thoughts by cowards who lie about their age on Hinge. At it's core, brand is a long conversation. You can't overly strategise for it. You can't plan hook variations to 'win' the conversation. You can't use hacks to pretend to be something you're not because, as I said, personal brand is a very long conversation. Eventually the real you will be revealed and if it's not aligned with how you've been presenting yourself then we'll all secretly talk shit about you behind your back. Be authentic or DONT POST.

Do nothing. It’s your personal brand. If that isn’t engaging it doesn’t matter. A lot of people’s ’personal’ brand is about sharing the work of other people. Good for engagement but nothing to do with them. Stick with it. One person who engages fully with you is better than a thousand meaningless likes.

Clarify your ‘Who’, that is, your primary target audience persona and understand what matters to them along with their social media habits and usage. Engage with them where, when and how it matters to them. Do a SWOT analysis of your personal brand. Clarify what you want to be known for, that is, your positioning. Be authentic. Leverage your strengths and seek opportunities for growth.

If you want to build a strong online brand, I would say start by thinking through what your values are, your objectives in building a brand and your target audience. You need to align those 3 things, because authenticity is critical, people can see through hypocrisy and falseness. You need to stand for something and deliver something different yet real to your audience, something they think they need, maybe positive reinforcement, maybe how to use cosmetics, based on your understanding of their needs. If you can build trust and empathy you can start to become an influencer.

This often means the key messaging is not well defined to connect with the targeted audience and there's no. real connection. May be ideal to focus on community building, nurturing authentic relationships and enhancing trust by showing more video content.

Curate content that aligns with your brand voice and interests while providing value to your audience. Share insightful articles, industry news, and thought leadership pieces that demonstrate your expertise and keep your audience engaged and informed.

Start with your profile picture - show yourself. Update your cover image, and revisit your bio. Make sure all external links work properly! Utilise keywords in your bio. Clearly state what you do, how can you help and whom can you help.

One way to optimize exposure and engagement is to ensure your profile is up to date. I know I get messages from people outside my network that mentions some of my specific experiences, or even obtain some new clients based on my listed experience.

Según mi experiencia lo más importante es ser genuino, luego de un tiempo las máscaras caen. Es muy difícil sostener personajes por largo tiempo y que además no le aportan valor significativo y real a las personas.

Content that can inspire and help your customer understand “Why” your brand is needed in their life. Consistency is also critical. Psychology and maths are the epicentres of true marketing and you must combine them in your work to deliver content on all platforms to drive your brand forward alongside critically an awesome product(s). The love and passion the content needs to shine through. Characters, narrative & information. Combine these and create magic consistently. ❤️🙏🏽

Your audience are looking to understand whether they want to know you, like you and can trust you? Create a a profile that adds to this not detracts from it? Add content and messaging that is consistent with your brand message and stick to it. Be creative yet professional, be human and empathetic and most importantly do not try and 'sell' your ideas/product/services. People like people like themselves - so be the best version of you. Remember, you cannot be everyones favourite choice, so do not try and be all things, to all people. Stick to your lane, as they say...

Tailor your content to provide tangible value to your audience by addressing their pain points, interests, and aspirations. Offer actionable insights, practical tips, etc.

Free value content is vital to set yourself as industry professional. Share some tips and tricks from your experience, update on newest and provide your point of view on problems and solutions. Adapt your content and media for each platform you are using and your audience.

This is a critical element that most forget on this platform or any social platform. Think like your customers, not like your co-workers. Don’t self promote, but rather, add value to your customer. It’s pretty simple, yet few execute it.

L’engagement, ce n’est pas qu’un mot, ce sont des preuves d’engagement. Montrer son engagement par des supports divers, mots, vidéos, sons aura toujours le mérite de prouver votre sincérité et de toucher au cœur votre communauté

Be active and engage with others. Social media is called "social" for a reason. Comment, share, like and pop into DM's. Create pols and ask questions in your posts. And answer to comments. Share your knowledge and build your community.

Consistency is paramount when building an audience on social media. Many overlook this fact, expecting immediate results in a sea of millions of daily posts. However, it's the consistent, persistent effort that truly pays off. Viral posts are rare; success often comes from steady, reliable content. Avoid constantly changing strategies in hopes of quick success. Instead, focus on maintaining a consistent presence and message to gradually grow your audience and engagement over time.

Engaging with your audience and network is crucial for enhancing your personal brand on social media. Respond to comments and messages, ask questions, seek feedback, and join relevant communities to build trust, loyalty, and relationships. This interaction boosts your reach, exposure, and authority, ultimately growing your personal brand and network.

If your personal brand isn't gaining traction on social media, refocus on relationships, building trust, and maintaining transparency. Audit your content to ensure alignment with your values and audience interests. Engage authentically by responding to comments and participating in conversations. Provide value through informative and engaging content, while being transparent about who you are and what you offer. Collaborate with others to expand your reach and credibility. Building a strong personal brand takes time and consistent effort, so stay true to your values and focus on fostering genuine connections.

Be 100% yourself. You'll attract those that you want to work with and repel those you don't. Don't treat LinkedIn any differently to other social media when it comes to your brand voice. People worry about it being a 'business' platform - that's nonsense. People buy from people. So be yourself

A general rule of thumb is to keep doping the things that work and do less of the things that don't work. Obvious, right? But not everybody takes the time to look at the analytics and understand what does and doesn't work. Try A/B testing. Try a different approach. Do something new - but remember the SURE principle. Keep it Simple, Unexpected, Relevant, and Engaging.

Trying out new things on your social media pages is important. It will help you find out what works and what doesn't. This could be trying new features, posting in different ways, or targeting different types of people. When you experiment, you'll learn from both your successes and your mistakes.

I am always experimenting with different methods. This doesn't just mean posting different topics, methods, or times. It could mean engaging with others' posts or sharing others' posts. The use of graphics or pictures is also very important to me. It has to be authentic and relatable to the topic. I don't fret if a post doesn't perform like I think it will. Because, on the flip side, a post I don't think will perform does. My advice is to have FUN and Be Authentic!

Innover c’est le sel de la vie et ça vaut aussi sur les réseaux sociaux. Rien de plus ennuyeux que les posts convenus. Une fois de temps en temps, changez tout, décalez le regard, faites part d’une émotion nouvelle sur un sujet ou on ne vous attend pas.

I’ve saved all the advice from personal branding experts that I’ve seen and it’s really quite simple. Start with a photo shoot, you’ll need some key scenes like you on phone happy, you reading a book, arms folded leaning against wall, exaggerated laugh while walking with someone, you working on a MacBook, you working on a MacBook while on a phone, you working on a MacBook while on a phone drinking a coffee, you working on a MacBook while on a phone drinking a coffee while reading a book and backwards chair pose. Now you have 500-600 photos of yourself, post one image with each post but make sure that image has nothing to do with the post. That’s the formula.

What are you really trying to achieve ask yourself this first. If you are not sharing value then don’t expected to be listened to. Experiment, don’t lose hope if things are not working. You have to find your style and then work at it more. Never put something out there if you don’t feel it and I mean feel it. Like, share and comment on posts you find interesting. Give people a reason to help and promote your brand.

Most of the time there is something missing or too much on social media for having the desired results. Run a quick analysis to understand the reason. Something revealing about my experience was that there was a personal touch missing, we simply worked on the Owners profile to get the desired attention. Also to add links, wherever possible within the website, other platforms that link all the social media. This differs to each cause of low traction. Detect the problem.Use the right hashtags, SEO, links etc.Get a good analysis and work on the missing part. Happy Branding..!

People can smell a fake miles away. Strive for authenticity in your social posts and don’t be afraid to show vulnerability. To be more genuine and authentic in your posts focus on being you! You can do this by sharing behind-the-scenes moments, admitting mistakes, staying true to your values, avoiding over-polished content, showing gratitude, being transparent about partnerships, sharing personal stories, and using your unique voice to express your opinions. These practices can help you build a deeper connection with audiences and establish trust over time.

When your personal brand stops gaining traction on social media, here are some things to consider that can help get things going again: •Are you communicating with your audience on a consistent basis? Whether you decide to post 3 times a day or 3 times a week, CONSISTENTLY show up at whatever interval works for you. •Quality is much better than quantity. Maybe you’ve hit a new season in your brand’s journey, and maintaining the frequency online you once did has become difficult. Still communicating genuinely and with valuable insights, goes a long way on social media. •Don’t forget to be SOCIAL on social media. Many brands attempt to exist online just to sale. Engage in real discourse sometimes, it helps. Let’s connect further😊!