Washington, District of Columbia, United States
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About
Articles by Rohit
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Presidential Debates Are A Waste Of Time: Here's How We Could Fix Them ...
Presidential Debates Are A Waste Of Time: Here's How We Could Fix Them ...
By Rohit Bhargava
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Why Everyone Loves Golden Ticket Marketing Campaigns
Why Everyone Loves Golden Ticket Marketing Campaigns
By Rohit Bhargava
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South Asian Performers Are Going Big At SXSW 2024! Here’s An Inside Look …
South Asian Performers Are Going Big At SXSW 2024! Here’s An Inside Look …
By Rohit Bhargava
Contributions
Activity
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A board-certified doctor shared this comment on a LinkedIn post of mine. I don’t have the time nor energy to deconstruct it and argue every point…
A board-certified doctor shared this comment on a LinkedIn post of mine. I don’t have the time nor energy to deconstruct it and argue every point…
Liked by Rohit Bhargava
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SXSW Sydney is back! This morning at Sydney’s International Convention Centre Sydney (ICC Sydney), we launched SXSW Sydney’s 2024 Public…
SXSW Sydney is back! This morning at Sydney’s International Convention Centre Sydney (ICC Sydney), we launched SXSW Sydney’s 2024 Public…
Liked by Rohit Bhargava
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What an incredible day to be working in journalism. But also what a tough reminder on the work we still have to do. We've stood in this hub for Evan…
What an incredible day to be working in journalism. But also what a tough reminder on the work we still have to do. We've stood in this hub for Evan…
Liked by Rohit Bhargava
Experience & Education
Publications
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The Future Normal
Ideapress Publishing
NEXT BIG IDEA BOOK CLUB 2023 MUST READ BOOK
2023 HOFFER BOOK AWARD - GRAND PRIZE FINALIST
INDEPENDENT PUBLISHER BOOK AWARDS - GOLD MEDAL WINNER
This is a handbook for visionaries.
Making outlandish predictions about the future is easy. Predicting the future normal is far harder.
For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of exploring the global forces shaping our future normal through their work independently leading two of…NEXT BIG IDEA BOOK CLUB 2023 MUST READ BOOK
2023 HOFFER BOOK AWARD - GRAND PRIZE FINALIST
INDEPENDENT PUBLISHER BOOK AWARDS - GOLD MEDAL WINNER
This is a handbook for visionaries.
Making outlandish predictions about the future is easy. Predicting the future normal is far harder.
For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of exploring the global forces shaping our future normal through their work independently leading two of the most successful trend consultancies in the world: TrendWatching and the Non-Obvious Company.
From donning full body haptic suits to sampling cultivated meat, their work has taken them into cutting-edge labs, private testing facilities, and invite-only showcases across the world. Now for the first time, they are teaming up to share a uniquely eye-opening vision of the future unlike any other.
Across thirty fast-moving chapters, The Future Normal spotlights dozens of ideas and instigators who are changing the world. From biophilic skyscrapers to generative AI, these stories offer an optimistic yet deeply human view of the next decade. Along the way, we also tackle some of the biggest ethical and societal questions raised by all this progress.
In this book, you’ll read about the ideas and instigators that are bringing about new ways to satisfy our fundamental needs and wants, changing not just their industries but also transforming our wider culture and society.
These are the stories of the future normal, and they are coming sooner than you think. For anyone looking to get ready, this book will empower you to seize the opportunities that lie ahead in this crucial decade.Other authorsSee publication -
Beyond Diversity
Ideapress Publishing
Wall Street Journal Bestseller
"A useful, forcefully written, and wide-ranging study of inequities—and how to fix them." —Kirkus Reviews
What if we could go beyond the conversation about diversity and take real action?
In early 2021, more than two hundred widely respected experts gathered virtually for the world’s most ambitious conversation about diversity. Our aim was to do more than spotlight injustice. We challenged ourselves to imagine how to fix it. The dialogue…Wall Street Journal Bestseller
"A useful, forcefully written, and wide-ranging study of inequities—and how to fix them." —Kirkus Reviews
What if we could go beyond the conversation about diversity and take real action?
In early 2021, more than two hundred widely respected experts gathered virtually for the world’s most ambitious conversation about diversity. Our aim was to do more than spotlight injustice. We challenged ourselves to imagine how to fix it. The dialogue brought together casting directors, bookstore owners, disabled leaders, healthcare professionals, students, VCs, standup comedians, chief diversity officers, pro gamers, archaeologists, government insiders, startup founders, and even a master puppeteer.
Now for the first time, these solutions are compiled into one groundbreaking volume organized into twelve powerful themes including: storytelling, technology, identity, retail, education and more. Each chapter paints a revealing picture of the world, how it is, how it could be and what needs to happen for us to get there. For newcomers to the topic of diversity, and DEI experts alike, this book offers a much-needed actionable blueprint for creating a more inclusive world for us all.Other authorsSee publication -
Non-Obvious Megatrends: How To See What Others Miss and Predict The Future
Ideapress Publishing
ALL NEW 10th EDITION OF THE WSJ BESTSELLER!
FEATURING 10 BOLD NEW TREND PREDICTIONS
WINNER OF 9 INTERNATIONAL BOOK AWARDS
What if you could predict the trends that will change your business? Introducing the highly awaited tenth edition of the Wall Street Journal bestseller and trend report featured ten bold new megatrend predictions that will shape our world in the coming decade.
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Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action
Wiley
Likeonomics is a new book about why some people and companies are more believable than others and why likeability is the real secret to being more trusted, getting more customers, making more money – and perhaps even changing your life.
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Personality Not Included
McGraw-Hill
WINNER - GOLD ATTICUS AWARD
The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer…WINNER - GOLD ATTICUS AWARD
The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe.
Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand. Sharing stories from the ethos of the world's weirdest city, to how Manga has taken the comic book industry by storm, to showcasing brands like Intel, Boeing, ING, and Dyson, Bhargava shows you why personality matters from the inside out.
In Part One, you'll be introduced to the key components to building a personality and learn how to:
Recognize the greatest myth that most marketers blindly follow, and how to get past it
Use the “UAT Filter” to understand the personality of your organization and products in order to develop a communication strategy that drives your marketing
Create your company's “marketing backstory” using techniques pioneered by Hollywood screenwriters
Harness the influence of “accidental spokespeople” and use it to your advantage
Navigate the roadblocks of using personality that come from bosses, peers, investors, and lawyers, without getting fired or flamed
Pinpoint and capitalize on the moments where personality can make a difference
Don't be another faceless company-learn the new rules for succeeding in the social media era with Personality Not Included.
Honors & Awards
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Webby - The Non-Obvious Newsletter
Webby Awards
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2020 Independent Press Award (Best Business Book)
Independent Press Award
The Independent Press Award applies a number of criteria in judging a book, and some are more subjective than others in it’s interpretation. We draw upon our relationships of literally thousands of contacts that like us have a vast knowledge of the marketplace, and the diversity and breath of publishing to give a framework to the decision-making process. We make every effort to bring a fairness and high standard to every book we judge, hence why we have known industry leaders advise us in the…
The Independent Press Award applies a number of criteria in judging a book, and some are more subjective than others in it’s interpretation. We draw upon our relationships of literally thousands of contacts that like us have a vast knowledge of the marketplace, and the diversity and breath of publishing to give a framework to the decision-making process. We make every effort to bring a fairness and high standard to every book we judge, hence why we have known industry leaders advise us in the awards. This award was on the 2020 Non-Obvious Megatrends edition.
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2020 Soundview Best Business Book
Soundview
Founded in 1978, Soundview pioneered the concept of distilling the key points and ideas of full-length business books into easy-to-read 8-page text and 20-minute audio summaries, and selects only the best business books every year to include in their service. Soundview’s subscribers worldwide include CEOs, government leaders, entrepreneurs, business consultants, academics, and students. This award was on the 2020 Non-Obvious Megatrends edition.
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Axiom 2020 Gold Medal (Business Theory)
Axiom Book Awards
After winning the Silver Medal back in 2017 for an earlier version of the book, it was a huge honor to win the Gold this year for Non-Obvious Megatrends. The Axiom Business Book Awards are intended to bring increased recognition to exemplary business books and their creators. The awards were created in 2007, and have since become the largest and most respected critical guidepost for business books in today’s new world of publishing. These prestigious and competitive awards are presented in 22…
After winning the Silver Medal back in 2017 for an earlier version of the book, it was a huge honor to win the Gold this year for Non-Obvious Megatrends. The Axiom Business Book Awards are intended to bring increased recognition to exemplary business books and their creators. The awards were created in 2007, and have since become the largest and most respected critical guidepost for business books in today’s new world of publishing. These prestigious and competitive awards are presented in 22 business categories and serve as the premier list to help readers discover new and innovative works. This award was on the 2020 Non-Obvious Megatrends edition.
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Stevie® Award - 2020 Best Business Book of the Year
The Stevie Awards
The Stevie® Awards are the world’s premier business awards. They were created in 2002 to honor and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide. In short order the Stevie has become one of the world’s most coveted prizes. More than 3,600 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories. This award was on the 2020…
The Stevie® Awards are the world’s premier business awards. They were created in 2002 to honor and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide. In short order the Stevie has become one of the world’s most coveted prizes. More than 3,600 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories. This award was on the 2020 Non-Obvious Megatrends edition.
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The AMA-Berry Marketing Book Prize Finalist
American Marketing Association
The Berry-AMA Book Prize for the Best Book in Marketing is sponsored by the American Marketing Association and recognizes books published in the past three years whose innovative ideas have had significant impact on marketing and related fields. This award was for the 2018 edition of Non-Obvious.
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The Eric Hoffer Book Award (Business Book Of The Year)
Eric Hoffer Foundation
The Eric Hoffer Award is one of the largest international book awards for small, academic, and independent presses. This award was for the 2018 Edition of Non-Obvious.
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INDIE Gold Medal: Best Business Book
INDIE Book Awards
The Next Generation Indie Book Awards is the largest Not-for-Profit book awards program for indie authors and independent publishers. In its twelfth year of operation, the Next Generation Indie Book Awards was established to recognize and honor the most exceptional independently published books in over 70 different categories. This award was for the 2018 Edition of Non-Obvious.
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Top 100 Thought Leaders In Trustworthy Business Behaviour
Trust Across America
Prestigious list of business leaders who actively promote, publish and speak about building trustworthy businesses - includes Richard Branson, Tom Peters, and Howard Schultz.
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Top 40 Strategists In Digital Marketing
Online Marketing Institute
A list from the Online Marketing Institute of leaders that have led the interactive marketing industry through innovation and education during the past year.
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Best Sales/Marketing Book of the Year Award - Shortlist
800CEORead
Selected from hundreds of business books as one of the top 5 sales/marketing books published in the year 2012 and shortlisted for the prize. (1st prize winner was Dan Pink's To Sell Is Human)
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25 Digital Marketing Executives To Watch
Digital Media Wire
Named to this digital marketing executive shortlist along with marketers from other media, publishing and entertainment companies.
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Most Influential South Asian In Media & Marketing
Korn Ferry
Named among the top 25 South Asians working in the media, entertainment or marketing industries - a one time nomination to the list which includes Dr. Sanjay Gupta, Deepak Chopra, Fareed Zakaria, and many others.
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Gold Atticus Award
WPP
The highest individual honor that global marketing holding company offers to employees for thought leadership. Awarded for Rohit's first book - Personality Not Included.
Recommendations received
10 people have recommended Rohit
Join now to viewMore activity by Rohit
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Had a great time sharing about the A Kids Book About series being acquired by DK and about the beginnings of A Kids Co. on Think Out Loud today…
Had a great time sharing about the A Kids Book About series being acquired by DK and about the beginnings of A Kids Co. on Think Out Loud today…
Liked by Rohit Bhargava
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Sneak peek of the new Badge design! 74 days til SXSW Sydney 🚀
Sneak peek of the new Badge design! 74 days til SXSW Sydney 🚀
Liked by Rohit Bhargava
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In summer 1993, I first taught in an Emory University - Goizueta Business School classroom. Today I ended that long run, completing a problem-solving…
In summer 1993, I first taught in an Emory University - Goizueta Business School classroom. Today I ended that long run, completing a problem-solving…
Liked by Rohit Bhargava
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Hey babe! New media sizzle reel just dropped! What do you think?
Hey babe! New media sizzle reel just dropped! What do you think?
Liked by Rohit Bhargava
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Just received an advanced copy of "Non Obvious Thinking," and I couldn't be more excited! 📚 This book is all about embracing unconventional ideas…
Just received an advanced copy of "Non Obvious Thinking," and I couldn't be more excited! 📚 This book is all about embracing unconventional ideas…
Liked by Rohit Bhargava
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The world needs more marketing … said no one ever. (Well, no one except me.) To be clear, no one needs more terrible marketing. The world is not in…
The world needs more marketing … said no one ever. (Well, no one except me.) To be clear, no one needs more terrible marketing. The world is not in…
Shared by Rohit Bhargava
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Would highly recommend #thefuturenormal by Henry Coutinho-Mason and Rohit Bhargava. The book takes you through multiple areas of how we may well…
Would highly recommend #thefuturenormal by Henry Coutinho-Mason and Rohit Bhargava. The book takes you through multiple areas of how we may well…
Liked by Rohit Bhargava
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Earlier this month, I had the privilege of hosting a dinner for women leaders in the DC area. It wasn't just about the delicious food and wine -…
Earlier this month, I had the privilege of hosting a dinner for women leaders in the DC area. It wasn't just about the delicious food and wine -…
Liked by Rohit Bhargava
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