Comment utilisez-vous les médias sociaux pour développer votre liste de diffusion?
Les médias sociaux sont un outil puissant pour atteindre et engager votre public cible, mais il ne suffit pas de compter uniquement sur les likes et les abonnés. Vous devez les convertir en abonnés par e-mail qui peuvent recevoir régulièrement votre précieux contenu, vos offres et vos mises à jour. Le marketing par courriel reste l’un des moyens les plus efficaces d’établir la confiance, la fidélité et les ventes avec vos clients. Mais comment utilisez-vous les médias sociaux pour développer votre liste de diffusion? Voici quelques conseils et stratégies pour vous aider à intégrer vos efforts de marketing par courriel et les médias sociaux.
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Jonathan Snow, DMDOmnichannel Growth for 8 & 9-Figure Brands | Co-Founder & CIO of Avenue Z | Founder of The Snow Agency (acq.) |…
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Nebojsha Antic 🌟🌟 237x LinkedIn Top Voice | BI Developer - Kin + Carta | 🌐 Certified Google Professional Cloud Architect and Data…
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Marl Ian DionaldoFractional CMO | Growth Marketing & Strategy Expert | Helping 7-Figure & Up Companies Achieve Predictable, Profitable &…
L’un des moyens les plus simples d’amener les gens à s’inscrire à votre liste de diffusion est de leur offrir quelque chose de précieux en échange de leur adresse e-mail. Il peut s’agir d’un ebook gratuit, d’un webinaire, d’un coupon, d’un essai ou de toute autre chose qui résout un problème ou offre un avantage à votre public. Vous pouvez créer des pages de destination pour ces incitations et les partager sur vos plateformes de médias sociaux avec des titres et des images accrocheurs. Assurez-vous de mettre en évidence les avantages de votre offre et d’inclure un appel à l’action clair pour rejoindre votre liste.
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Here's how use social media to grow your email list: - Create Valuable Content: Share content encouraging email sign-ups. - Offer Lead Magnets: Provide free resources to attract subscriptions. - Run Contests: Use giveaways to collect email addresses. - Use Clear CTAs: Direct followers with compelling calls-to-action. - Utilize Social Ads: Target ads promoting sign-up incentives. - Collaborate with Influencers: Partner for wider reach and engagement. - Optimize Landing Pages: Ensure pages focus on conversions. - Engage Proactively: Build trust and relationships through interaction. These tactics help maximize social media's potential in building and nurturing your email list effectively.
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One of the most effective strategies to grow your email list is by offering valuable incentives in exchange for email addresses. Consider offering a range of incentives such as free ebooks, webinars, coupons, trials, or any other valuable resource that addresses a problem or provides a benefit to your target audience. Here's how to effectively implement this strategy Identify Valuable Incentives Create Compelling Landing Pages Promote Across Social Media Highlight Benefits Include Clear Calls to Action By offering valuable incentives, creating dedicated landing pages, promoting across social media, highlighting benefits, and including clear calls-to-action, you can effectively attract more subscribers to your email list
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Here's how you can utilize social media platforms to grow your email list while offering incentives: 1. Create Compelling Content 2. Promote Lead Magnets 3. Host Contests or Giveaways 4. Run Social Media Ads 5. Host Webinars or Live Q&A Sessions 6. Utilize Lead Generation Tools 7. Create Exclusive Offers for Subscribers 8. Collaborate with Influencers or Partners 9. Optimize Your Social Profiles 10. Engage with Your Audience By implementing these strategies and offering incentives, you can effectively grow your email list through social media and establish a direct line of communication with your audience.
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Effective tactics in growing your email list via social media: - Lead Magnets: Exchange resources like e-books or discounts for emails. - Contests: Use email entry, boosting sign-ups and engagement. - Facebook Lead Ads: Capture emails directly on the platform. - CTA Buttons: Direct followers to email sign-up with clear CTAs. - Interactive Content: Engage with polls/quizzes requiring email. - Collaborations: Partner for wider reach, offer content for email registration. These tactics harness social media's reach, funneling leads into your email list efficiently.
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Social media is a powerful tool for growing your email list. Here's how: - Create engaging content to prompt email sign-ups. - Offer valuable incentives for subscription. - Include clear CTAs in social media posts. - Collaborate for wider reach and list promotion. - Consistently promote the email list on social media. Leveraging social media grows your email list effectively.
Une autre façon d’attirer et d’engager vos abonnés sur les médias sociaux est de créer des quiz et des sondages liés à votre créneau, à votre secteur d’activité ou à votre sujet. Les quiz et les sondages sont amusants, interactifs et partageables, et ils peuvent vous aider à en savoir plus sur les préférences, les défis et les intérêts de votre public. Vous pouvez utiliser des outils tels que Typeform, SurveyMonkey ou Interact pour créer et intégrer des quiz et des sondages sur votre site Web ou vos pages de réseaux sociaux. Vous pouvez ensuite demander à vos participants d’entrer leur adresse e-mail pour voir leurs résultats, obtenir des commentaires personnalisés ou accéder à d’autres ressources.
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Creating quizzes and polls on social media is indeed an effective strategy to engage your audience and attract new followers. Here's how you can leverage quizzes and polls to grow your social media presence and encourage email list sign-ups: 1. Relevant Content: Ensure that the quizzes and polls you create are relevant to your niche, industry, or topic. This will attract users who are genuinely interested in what you offer. 2. Engagement: Encourage interaction by asking thought-provoking questions or providing interesting options for polls. The more engaging your content is, the more likely users are to participate and share it with their networks. 3. Incorporate Incentives 4. Call-to-Action (CTA)
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Quizzes and polls are like hidden treasures in the vast sea of social media! Remember, "The only way to do great work is to love what you do." 🌟 Let's dive in together: 🔍 Quizzes uncover insights: Discover your audience's preferences and interests. 🎯 Polls engage interaction: Encourage participation and feedback from your followers. 📊 Tools offer solutions: Use platforms like Typeform for easy quiz creation and embedding. 📧 Personal touch matters: Collect emails for tailored results and resource access.
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Quizzes are a great way to keep your customers/audience engaged and drives the element of community. If you are a retail brand, you can set up a quiz asking your customers/audience what items they would like to see.
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When it comes to quizzes make sure to make them short. Preferably tell how much time it will take to fill out in advance. Leave open ended questions alone, or limit them. Instead, use single or multiple choice format. People do not like to write so make their job easier.
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Create fun, interactive quizzes and polls related to your niche to engage your social media followers. 🎯📝 Use tools like Typeform, SurveyMonkey, or Interact. Ask participants to enter their email to see results, get feedback, or access more resources. 📧✨
Les concours et les cadeaux sont également d’excellents moyens de générer du buzz et de l’enthousiasme autour de votre marque et de développer votre liste de diffusion. Vous pouvez demander à vos abonnés sur les réseaux sociaux de participer à votre concours ou à votre cadeau en fournissant leur adresse e-mail et en suivant quelques règles simples, telles que aimer, commenter ou partager votre publication. Vous pouvez utiliser des outils tels que Rafflecopter, Gleam ou Woobox pour créer et gérer vos concours et cadeaux. Assurez-vous de choisir un prix pertinent et attrayant pour votre public, et suivez les directives et les meilleures pratiques de chaque plate-forme de médias sociaux.
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Absolutely! Contests and giveaways can be powerful tools for generating excitement, increasing brand awareness, and growing your email list. Here's how you can leverage contests and giveaways on social media to achieve these goals: 1. Set Clear Goals 2. Choose the Right Prize 3. Create Compelling Content 4. Encourage Email Sign-Ups 5. Promote Across Channels 6. Incorporate Sharing and Referrals 7. Create a Sense of Urgency 8. Follow Legal Guidelines 9. Track and Measure Results
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Contests, competitions, and giveaways are among the most successful ways to grow an email list. The issue however that many forget about, is how to keep this often large surge of new users. To continue growth (and limit unsubscribers) it is important to continue to offer regular competitions, as well as ensure other emails are relevant, interesting, engaging and kept to a minimum.
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Let's talk about hosting contests and giveaways! 🎁 - Engage Your Audience: Contests spark interaction and excitement, boosting brand awareness and social media engagement. - Grow Your Email List: Giveaways attract participants, helping you collect valuable email addresses for future marketing campaigns. - Choose Relevant Prizes: Select prizes that resonate with your audience to ensure maximum participation and impact. - Follow Platform Guidelines: Adhere to social media platform rules to run smooth and successful contests without any hiccups.
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Contests and giveaways are great for generating buzz and growing your email list. 🎉🎁 Ask followers to enter by providing their email and following simple rules like liking, commenting, or sharing your post. Use tools like Rafflecopter, Gleam, or Woobox. Choose a relevant, appealing prize and follow platform guidelines. 📧🔗
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Giveaways are great way to grow your database. I advice that you keep the prizes in your niche so you would attract people who are interested in your service/products. For example, do not give away an iphone, if you are a restaurant. A lot of people will sign up but probably they are just interested in the prize and not your veggie bowl. Instead, create a prize that is related to your business, such as an All you can eat meal for two persons.
La preuve sociale est le phénomène où les gens ont tendance à suivre les actions et les opinions des autres, en particulier lorsqu’ils sont incertains ou influencés par l’autorité, la popularité ou la similitude. Vous pouvez utiliser la preuve sociale pour stimuler la croissance de votre liste de diffusion en montrant à vos abonnés sur les réseaux sociaux combien de personnes ont déjà rejoint votre liste, à quel point elles sont satisfaites de votre contenu ou de vos produits, ou comment elles ont bénéficié de votre offre. Vous pouvez utiliser des outils tels que Proof, OptinMonster ou TrustPulse pour afficher des fenêtres contextuelles, des notifications ou des témoignages sur votre site Web ou vos pages de destination qui présentent votre preuve sociale. Cela peut vous aider à augmenter votre crédibilité, votre confiance et vos conversions.
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Social proof is a psychological phenomenon where people tend to follow the actions and opinions of others, especially when they are uncertain about a situation or when they want to conform to social norms. It's a powerful influence on human behavior and can be seen in various aspects of life, including consumer behavior, decision-making, and online interactions. There are several types of social proof: 1. Expert Social Proof: When an authority figure or expert in a particular field endorses a product or service, it can influence others to trust and follow their recommendation. 2. Celebrity Social Proof: Celebrity endorsements or affiliations with a brand can persuade people to buy or engage with a product based on their admiration
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In my case, showing case studies based on my experience helped building trust. If you have good data, why not to share them? They are the results of study, tests and knowledge. Becoming an expert is a process and being recognized as an expert in a field requires time and connection with your audience. Showing your case study together with some tips to reach certain milestones may definitely help.
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Adding social proof to your email list growth strategy can significantly enhance your credibility and trustworthiness among your social media followers. By showcasing testimonials, user reviews, or statistics about your existing email subscribers, you provide tangible evidence of the value and benefits of joining your list. Utilizing tools like Proof, OptinMonster, or TrustPulse allows you to seamlessly integrate social proof elements into your website or landing pages, effectively influencing potential subscribers to take action. This approach not only boosts conversions but also strengthens your brand reputation and authority in your industry.
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Use social proof to grow your email list by showing how many people have joined, their satisfaction, and the benefits they received. 📈👍 Tools like Proof, OptinMonster, or TrustPulse can display pop-ups, notifications, or testimonials on your site. This boosts credibility, trust, and conversions. 💬🔒
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Utilize social proof to enhance email list growth by showcasing the number of subscribers, satisfaction ratings, or benefits others have gained. Employ tools like Proof, OptinMonster, or TrustPulse to display pop-ups, notifications, or testimonials on your website or landing pages. This boosts credibility, trust, and conversions by leveraging the influence of authority, popularity, or similarity.
La vidéo en direct est un autre moyen puissant de vous connecter avec votre public de médias sociaux et de développer votre liste de diffusion. La vidéo en direct vous permet de présenter votre personnalité, votre expertise et votre valeur en temps réel, et d’interagir avec vos téléspectateurs par le biais de commentaires et de questions. Vous pouvez utiliser la vidéo en direct pour partager des conseils, des didacticiels, des histoires, des interviews, des sessions de questions-réponses ou du contenu en coulisses lié à votre créneau ou à votre offre. Vous pouvez également utiliser la vidéo en direct pour taquiner ou promouvoir vos incitations, quiz, concours ou cadeaux, et pour diriger vos spectateurs vers vos pages de destination ou votre site Web où ils peuvent s’inscrire à votre liste.
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Live video is engaging and allows real-time interaction. While it's not for every campaign, it can be a powerful tool. I hopped on a live stream with another social media pro to answer audience questions about the latest trends. We got a ton of signups during the chat!
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Live video is great for connecting with your audience and growing your email list. 📹✨ Showcase your personality, expertise, and value in real time, and interact through comments and questions. Share tips, tutorials, stories, interviews, Q&As, or behind-the-scenes content. Promote your incentives, quizzes, contests, or giveaways, and direct viewers to your landing pages to sign up. 🚀📧
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In my experience, live video offers a dynamic platform to engage with your audience authentically. Hosting live Q&A sessions or sharing behind-the-scenes content not only adds value but also builds a sense of community. By incorporating teasers for email list incentives into live broadcasts, you can effectively drive viewers to your landing pages and encourage sign-ups. Leveraging live video on social media enables direct interaction, fostering trust and increasing email list conversions.
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Live video is a dynamic tool for engaging your social media audience and expanding your email list. Showcase expertise and personality in real-time, interacting with viewers through comments and questions. Share tips, tutorials, stories, interviews, or behind-the-scenes content related to your niche. Use live video to promote incentives, quizzes, contests, or giveaways, directing viewers to sign up on your landing pages or website.
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1️⃣ Leverage interactive content: Engage your audience with polls, quizzes, and surveys on social media to prompt them to join your email list, fostering participation and subscription. 2️⃣ Offer exclusive incentives: Provide special discounts, free resources, or sneak peeks to social media followers who subscribe, adding value and motivating them to sign up. 3️⃣ Collaborate with influencers: Partner with relevant influencers to reach new potential subscribers through sponsored content, joint giveaways, or co-hosted events, enhancing credibility and visibility.
Enfin, n’oubliez pas d’optimiser vos profils de médias sociaux pour permettre à vos abonnés de trouver et de rejoindre facilement votre liste de diffusion. Pour ce faire, vous pouvez ajouter un lien vers votre page de destination ou votre site Web dans votre biographie, votre photo de couverture, votre publication épinglée ou les faits saillants de votre histoire. Vous pouvez également utiliser des mots-clés, des hashtags ou des balises liés à votre créneau ou à votre offre dans le nom de votre profil, votre description ou vos publications. Cela peut vous aider à augmenter votre visibilité, votre portée et votre pertinence sur les plateformes de médias sociaux.
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- 🌐 Offer compelling lead magnets like eBooks, checklists, or webinars on social media to attract sign-ups. - 📣 Promote email list sign-ups in your posts, stories, and videos, highlighting the value of your emails. - 📩 Use social media ads targeting your ideal audience with a clear call-to-action to join your email list. - 🛠️ Host contests or giveaways requiring participants to subscribe to your email list for entry. - ✨ Optimize your profiles by adding a link to your sign-up page in your bio, cover photo, pinned post, or story highlights. - 🏷️ Use relevant keywords, hashtags, and tags in your profile and posts to increase visibility and attract interested followers.
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Optimize your social media profiles to facilitate email list sign-ups. Include a link to your landing page or website in your bio, cover photo, pinned post, or story highlights. Utilize keywords, hashtags, or tags relevant to your niche in your profile name, description, or posts to boost visibility and relevance. This makes it easier for followers to find and join your email list, enhancing your reach and engagement on social media platforms.
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In my experience, optimizing social media profiles is crucial for growing your email list. Adding a link to your landing page in your bio, cover photo, or pinned post ensures easy access for followers. Additionally, incorporating relevant keywords, hashtags, and tags in your profile enhances visibility and attracts the right audience. These simple adjustments can significantly boost engagement and conversions on social media platforms.
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Optimize social media profiles to facilitate email list joining. Include links in bio, cover photo, pinned post, or story highlights. Utilize relevant keywords, hashtags, and tags in profile name, description, and posts to enhance visibility and reach.
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Optimize your social media profiles to drive email list growth by including a clear call-to-action and link to your sign-up page or lead magnet. Use compelling visuals and concise messaging to communicate the value of subscribing.
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Collabing with influencers or brands that share a similar audience can also significantly amplify your efforts to grow your email list through social media. This approach leverages the trust and engagement these influencers or partners have already established with their followers. By co-hosting events, creating collaborative content, or offering joint giveaways, you can tap into their audience, driving sign-ups to your email list.
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Quizzes are a really effective and impactful tool to consider. I've see a ton of quizzes from Beauty, Retail/eComm, CPG, Travel, Sports & Entertainment and Financial Services companies and here's why they are effective for list growth: 1. Audiences want to interact with content and quizzes naturally drive interaction and engagement. 2. When done right, they deliver genuine value to the consumer. Good quizzes can curate personalized product recommendations, provide education or unlock a benefit / offer. 3. Brands see lift in acquisition rates from quizzes and decreases in key metrics like CPC/CPL. Plus, there is added value because these new customers come into a brand's database with quality data to inform personalization from day-1.
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Explore additional tactics such as influencer partnerships, joint ventures, or co-hosted webinars to expand your reach and attract new subscribers. Continuously monitor and analyze your efforts to refine your strategy and maximize list growth.
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Offering tailored incentives and adding social proof are two strategies that ensure you attract the right audience to your email list. This not only increases sign-ups and boosts our credibility but also ensures that we attract high-quality leads who are genuinely interested in our services.
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Social media is a dynamic platform for building authority in your industry. Share your knowledge, connect with industry peers, and engage in meaningful discussions about important topics. By showcasing your expertise and values, you establish yourself as a thought leader, attracting a following interested in your insights. Then convert this following into your email list, whether through direct requests, lead magnets, or engaging forms, and create a valuable base for your newsletter, where you can further nurture these connections
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