Standout results from leading global technology brands that have used Foundry’s innovative data, martech and media services to drive measurable business growth.
Based on Foundry’s AI Priorities and Buyers’ Journey research, this guide dives into actionable insights regarding the AI specific purchase process. You’ll explore key fundamentals of the purchase process that are necessary to [...]
Join Rick Currier and Aimee Catalano as they explore partner marketing at Google Cloud. Aimee shares her journey in building a successful global partner marketing organization and overcoming challenges as
Tech marketers need to target all levels of IT organizations with buyer-centric messages at each stage of the process. Here's how to deliver the right content, to the right person, at the right time.
In this episode, Rick Currier and Asher Mathew discuss the tech industry in the Bay Area, Asher’s move from Pakistan to San Jose, and the value of partnership leadership. Asher
Join Rick Currier and Stephen Banda from Lookout as they discuss the company’s evolution from mobile to cloud security and the key role of managed service providers. Explore the shift
According to the 2024 CIO Tech Poll: Tech Priorities research, 54% of CIOs expect their IT budget to increase in the next 12 months. To no surprise, the technologies where
It came as no surprise when we released the 2024 State of the CIO that artificial intelligence loomed large on the CIO’s radar this year. In fact, with 80% of
While I’ve never been much of a data whiz, I’ve always loved getting carried away by a good character study. So when I began dissecting this year’s State of the
Join Rick Currier as he welcomes Jess White founder of Vigor. Listen in as she shares her journey from corporate roles to agency founder, highlighting partner marketing challenges, best practices,
As strategic influence continues to flow towards the CIO, so follow the LOB dollars. For tech vendors, that means it’s time to evolve their CIO marketing messaging. We witnessed a
Last week, I had the privilege of co-hosting a dinner that brought together various titled, partner marketers from Workday, Dell, Salesforce, Microsoft, and Lookout to share their insights about managing
Join Rick and Brandon Friesen, CEO of Just Global, as they discuss the latest trends in B2B marketing. Brandon shares his journey from tech editor to agency president and discusses
In this week’s episode, Rick is joined by Andrea D’Amato, Chief Revenue Officer at Foundry. Listen in as they discuss how to engage your customers with effective content marketing strategies,
Join host Rick Currier as he explores the dynamic world of tech marketing with Jennifer Jarrad, Partner Marketing Director at Elastic. Discover Jennifer’s journey from G-Tech Technologies to leading innovative