Finovate Blog

A partnership between data intelligence business Curinos and brand experience company Adrenaline will help banks and credit unions leverage data to make better decisions. The integration of Curinos’ Distribution Optimizer data solution into Adrenaline’s Connected Intelligence offering will also help financial institutions maximize the growth potential of their retail networks.

“We’re excited about incorporating Curinos’ leading-edge data into our already robust analytics offering and making more decision-making tools available to our clients, particularly smaller community banks and credit unions,” Adrenaline Managing Director of Retail Strategy Ben Hopper said. “Now, we’ll be able to quickly and efficiently gather the same data that big banks get and focus our team’s efforts more on translating the information into meaningful insights to drive strategy, for expansion and growth – something that all financial institutions need.”

Curinos’ Distribution Optimizer data tool integrates large volumes of both public bank and proprietary data into a consistent analytical framework that banks and credit unions can use to evaluate their networks and spot potential future opportunities. Adrenaline’s Connected Intelligence is an online platform that supports the access, analysis, visualization, storage, management, receipt, and distribution of market analysis and research. Integrating the technologies will help level the playing field between smaller and mid-market financial institutions and their larger rivals.

“The retail network in banking is undergoing massive transformation as traditional banking institutions are losing share to digital competitors,” Curinos Managing Director of Distribution and Sales Performance Andrew Hovet said. “No matter what their size or service area, these providers are looking for ways to amplify their impact through their branch networks. To maximize growth, they need to leverage analytics and smart strategies to make the best decisions for their networks. This partnership provides them with exactly that.”

Founded in 2021, Curinos made its Finovate debut at FinovateSpring 2023 in San Francisco. At the conference, the New York-based company demoed its Amplero Personalization Optimizer, which uses machine learning and AI to enable bank marketing teams to deliver hyper-personalized, omnichannel experiences in minutes rather than months.

Earlier this month, Curinos introduced new Chief Technology and AI Officer Olly Downs. Downs joined the company as Chief Data Scientist in 2023. In April, the company announced a partnership with mortgage pricing technology firm Lender Price and reported that Achieva Credit Union ($2.8 billion in assets; 194,000+ members) had become the first customer to integrate Curinos’ Deposit Optimizer Essentials system. Deposit Optimizer Essentials enables credit unions and community banks to leverage data analytics to better manage member deposits and reach funding targets.

“As rates shift, we needed a robust, easy-to-navigate solution, enabling us to reach quickly and efficiently to changing market conditions,” Achieva Product Development Manager Veronica Schornheuser said, “We chose Curinos for the exceptional level of service we have received from them in the past and the intuitive nature of the Deposit Optimizer Essentials platform.”

Craig Woodward is Curinos’ CEO.

Photo by Andrea Piacquadio