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For example:

Please enter the name and email of the [word meaning a possible sponsor].

I am building a website that helps users find and connect with companies and other organizations to ask them for sponsorships. I am a high schooler in a robotics club, and part of it is looking for sponsors. So I’m building a website that automates that process.

However, I can’t think of a word meaning potential sponsor. I don’t want to write potential sponsor everywhere, as I feel like it’s too verbose, especially when used in computer code or user interfaces.

So what word could describe someone you’re contacting in the hope that they’ll become a sponsor of yours? I considered using just company, but that’s not accurate as sponsors could also include individuals or families or not-for-profit organizations.

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  • 1
    You could call them contacts, or perhaps interested parties. Even within the specialist field of corporate sponsorship, I doubt there will be any non-jargon terms specifically relevant to sponsors, but I guess leads might work.
    – FumbleFingers
    Commented Nov 27, 2023 at 19:08
  • 2
    You've done everything you're supposed to for this kind of question, but I fear you won't find a satisfactory/exact answer. Not everything has a word for it, and English doesn't have any affix that indicates possibility, which greatly reduces the likelihood of there being such a word. Good luck, though.
    – Heartspring
    Commented Nov 27, 2023 at 19:52
  • Just use "sponsor". Good marketing tactics.
    – Stuart F
    Commented Nov 27, 2023 at 20:04
  • prospect might work. It's a term used in fund-raising to refer to a potential donor.
    – TimR
    Commented Nov 27, 2023 at 21:02
  • It depends on whether the donor or sponsor is entering their own name on a form where they can volunteer. If the word is for "internal" use only, "prospect" is fine. If the potential donor or sponsor would see it, "prospective sponsor" would be more politic.
    – TimR
    Commented Nov 27, 2023 at 21:41

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