Black Magic (chocolates)

Black Magic is a British brand of boxed chocolates originally created by Rowntree's in 1933.[1] Sold as an affordable version of an (at that time) otherwise very expensive luxury product, they were marketed as a courtship gift.[2] In the 1970s, the brand was advertised using the slogan "Who knows the secret of the Black Magic box?"[1] The brand is now owned by Nestlé.

Black Magic
Product typeChocolate
OwnerNestlé
CountryU.K.
Introduced1933; 91 years ago (1933)
Previous ownersRowntree's
Websitenestle.co.uk/blackmagic

Christopher Gunning wrote the music for the iconic series of advertisements that ran on British television from 1971 well into the 1980s.[3]

Current selection

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  • Almond Crunch
  • Raspberry Heaven
  • Dreamy Fudge
  • Hazelnut Swirl
  • Orange Sensation
  • Caramel Heart
  • Coffee Crescent
  • Pure Black Magic
  • Midnight Truffle

See also

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References

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  1. ^ a b "Vintage adverts show history of Black Magic chocolates". The Telegraph. 21 August 2013. Retrieved 19 September 2016.
  2. ^ Sayid, Ruki (20 August 2013). "Secrets of Black Magic chocolate box revealed in fascinating archive". The Mirror. Retrieved 19 September 2016.
  3. ^ Black Magic Chocolates TV commercial, 1984
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