Christin Siegemund

EUWID Verpackung with an in-depth article on re-useable packaging in the hospitality segment. The new #PPWR stipulates a 10 per cent share for restaurants, cafés and take-away places from 1 January 2030.

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🌱 Sustainable insights! 🌱 Catering can have a major leverage effect when it comes to improving the sustainability performance of an event. This is more than reason enough for us to implement initiatives to reduce the impact of catering on the environment, with the help of our on-site caterer, Wassermann & Company AG. Creative vegetarian dishes – It doesn't always have to be meat, especially when particularly tasty and creative veggie dishes are on offer. 🌽 Regional & seasonal - Ingredients from the region require shorter transportation routes, which means they stay and taste fresher for longer. 🚜📅 Needs-based portions – To avoid food waste, our catering company offers portions tailored to individual requirements or a flying buffet. 🍽️ 📰 Keen to learn more about our dedication to sustainability? Check out our 2023 sustainability report here: https://lnkd.in/g43G9PTB #SustainabilityatMCH #MesseBasel #Catering #SustainabilityInitiatives

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//PODCAST ALERT - GODO RÖBEN, EX-CEO OF RÜGENWALDER  FROM A SAUSAGE SHACK TO THE VEGAN MARKET LEADER We're talking about how Godo managed to turn a traditional "slaughterhouse" into a state-of-the-art leader in the vegan market. Let's say - it wasn't all that easy ;-) In addition, there are exciting personal insights on healthy nutrition and what defines Godo Röben as a human being (we highly doubt that, of course). Have fun! P.S. Did I mention that I always laughed about vegans? Shit, with all the new insights given, I finally turned vegan, too. So be aware that by listening to this episode, you might never eat meat again... #innovation #podcast #vegan #meatlovers #meatindustry Spotify-Link: https://lnkd.in/esBxZTHf

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Challenging times ⚡ in the German (+European!) #wine 🍷 market: 1 - Frost Damage: German winemakers are facing challenges due to frost damage in their vineyards this year. Late April frosts occurred when the vines were already budding, making the blossoms particularly vulnerable to freezing temperatures. Interestingly, the frost affected not only ground-level areas but also higher plant levels that are usually less impacted. 2 - Pressure on Prices: While market forces suggest that prices should rise, German winemakers are not operating in isolation. They face intense competition from international wine producers. Consequently, it’s difficult for affected wineries to actually realize the higher prices they theoretically could charge. 3 - Struggles for Uninsured Wineries: The frost damage poses significant difficulties for wineries that are not insured. Many of these wineries sell their wine as bulk wine, and they may not survive the financial strain caused by the frost. 4 - Challenges in the German (and European!) Wine Market: The overall situation in the German wine market is already tense. In 2023, due to inflation-related purchasing power losses, consumers turned to more affordable foreign wines. Domestic wine prices in supermarkets increased by an average of 31 cents per liter, outpacing international counterparts. Higher operating costs are likely to lead to price increases again this year. Source: DWI (Deutsches Weininstitut, The German Wine Institute i.e. Wines of Germany worldwide Frank R. Schulz, LL.M.), Allianz Agrar Original source (German Text: Lebensmittel Praxis) https://lnkd.in/eucXAVCR Baden-Württembergischer Genossenschaftsverband e.V. (BWGV) Deutscher Raiffeisenverband e.V. Deutscher Weinbauverband e.V. (DWV) Meininger's International

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Forget people without a mobile device? No! Exactly not. I met Dr. Christian Winkler on a business trip to Berlin. He is 84 years old and now probably the smartest person I know. During ride to Berlin, we talked about philosophy, business, politics and the current world situation. His deep knowledge taught me a lot. When I wanted to introduce him to AI, he revealed he didn't own a mobile phone. 😳📵 This moment reminded me: not everything can/ want to be digital ! For example at Coca-Cola Europacific Partners , we have approximately over 2/3 employees in our supply chain. -> Most without mobile device 📱 How do we include them in our AI strategy? And can AI assistants bridge the skills gap in blue-collar sectors? This is exactly what I want to find out in my current research. #AIstrategy #learning #mobiledevice #newmentor

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❗️Planted launches the first fermented steak of its kind and expands production Planted has developed its first plant-based steak, which is juicy and tender with a distinctive umami flavor thanks to an innovative fermentation process. True to the company's philosophy, the steak is made exclusively from natural ingredients such as soy protein, rapeseed oil, bean and rice flour and a special blend of microbial cultures and is a testament to sustainable culinary ingenuity. It has a high protein and fiber content, contains important micronutrients such as vitamin B12 and iron and is low in saturated fatty acids. Try it out 😋 #food #steak #protein #process #foodtrend #fermentedsteak #foodinnovation #fermentationprocess Planted Lebensmittel Praxis Lebensmittel Zeitung

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Branding Bites: A Chef's Perspective! Imagine crafting cuisine for (the next 🤞) European Champions. That's Anton Schmaus's daily gig – feeding Germany's national soccer team. We shared the stage at an Event, and here's the kicker: even culinary maestros must master marketing. Why? Because greatness tastes bland if no one knows where to find the kitchen. No matter your field, communication is KEY. Anton's on a wild ride. High stakes, high hopes, and yes, high tension. Nail the menu, he's a hero. Slip up, and suddenly, it's "What went wrong in the kitchen?" While talent sets the table, words invite people to take a seat. And that's where AI writing tools, like the one I advocate for, can empower your voice – to enable and amplify the value you bring to the table. Lesson learned? It's not just your product, your skill, or your Michelin star glory that defines success. It's how you serve it up in conversation, too. Here's a spoonful of takeaways: - Cook up your story. Make it personal, make it relatable. - Season your message. Simple, concise, emotional. - Taste test and tweak. Different audiences, different spices. Bon Appétit to words that work!

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Hot discussion about personal branding in our Project A Leads Round with Rainer Berak , Simon Walter , Ole Bossdorf , Charlotte Niklahs , Moritz Trutschel and Andrea A. ! Takeaways (but also no-brainer): It's a must nowadays! Frequency paired with goodish quality should work! But it must fit your personality. More recommendations are welcome. #personalbrand #brand #management

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Young people love burgers and Döner! Right? According to VuMA 2022 (Verbrauchs- und Medienanalyse with n=23,299 German speaking persons aged 14 plus) 42 % of Burger King restaurants customers are between 14 and 29 years old. For McDonald’s the proportion is 36 % whereas the proportion of people in that age group in Germany is only 20%. Young people – even if the age classification is broader than in our survey - are overrepresented in fast food restaurants. This could lead us to the conclusion that burgers – and probably also Döner – is a typical food for young people.   In our survey we found out that young people’s diet is very diverse: 21 % rarely or never eat meat and 11 % refrain from dairy products. For restaurants catering to young people this means that vegetarian and vegan options are a must.  Hochschule für Wirtschaft und Umwelt Nürtingen-Geislingen (HfWU) Dr. Robert Gabriel Carsten Herbes Sebastian Dr. Moll Sarah von Querfurth

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❗️Artificial intelligence is becoming more and more present in everyday life. What some find disconcerting also holds great potential. Such applications can also be used in the catering industry - for example to design menus, plan purchases and increase efficiency in the kitchen 👩‍🍳👨‍🍳 However, according to Gastgewerbe Magazin, only a few businesses in Germany have made use of them so far. #life #food #hotel #kitchen #germany #business #efficiency #application #gastronomy #breakingnews #transformation #foodinnovation #artificalintelligence Bundeszentrum für Ernährung 👇

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Super thankful to the FC St. Pauli von 1910 e.V. and our Moyee team for the past 2 years working together and acting as the official coffee partner of the club. If you are interested to read more about our story and what the idea behind our Fairchain approach in the unfair coffee industry is, then check out the latest blog post from FCSP on their website. #moyeecoffee #FCSP #coffeepartner #sustainablecoffee #coffeesupplychain #fairchain

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The Heartbeat of German Life: Restaurants, Pubs, and Bars! 🌟 CGA's latest research unveils key trends and opportunities in Germany’s On Premise market for 2024 and beyond. Discover how this vital sector continues to shape consumer habits and how suppliers, wholesalers, and operators can leverage these insights to thrive. From evolving consumer preferences to new market dynamics, there’s a lot to learn and capitalize on. Read the full article here: https://lnkd.in/g44vQ_4M #Germany #OnPremise #MarketTrends #HospitalityIndustry #CGAInsights

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We’re delighted to welcome Familie Wiesner Gastronomie AG as our first customer from the gastronomy sector! Familie Wiesner Gastronomie (FWG) is a family-owned restaurant business from Switzerland and removes CO₂ from the air with us as an additional step to fight climate change and protect the planet for future generations. FWG’s sustainability team visited our first commercial direct air capture facility in Hinwil earlier this April, where we had the chance to discuss the role of carbon removal in their net-zero strategy. For FWG, taking climate action as a business also means bringing the topic closer to its guests. On top of our agreement, FWG's customers therefore pay a small percentage of their online food orders towards our carbon removal service. If you're based in Switzerland, you can now enjoy local products and help to remove CO₂ from the air when ordering from Nooch Asian Kitchen, Negishi Sushi Bar, Miss Miu, The Butcher, Outback Lodge, and Kitchen Republic. Learn more about our agreement here: https://lnkd.in/etP_TGtD #ClimateAction #technology #innovation

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Are you at ProWein this year? It starts upcoming Sunday 10th of March in Düsseldorf 🍷📅🏁and I am so much ready for it. BUT this year everything is different 🙀. For the first time you will find me in Hall 1 B07 at the stand of our partner Frederic Chouquet-Stringer from Zenotheque in the ProWein Zero Area instead of the Austrian hall. So it is all about our Premium non-alc wines ZERONIMO from 🇦🇹 that in every positive meaning turned everything upside down since their launch in July 2023 and have shown that, contrary to what is often thought, the non-alcoholic wine range is by no means just for those who don't drink alcohol. Rather, it is about wine drinkers who are increasingly discovering this new wine category and its aromas as well as drinking experience. So drinking wine without alcohol isn't an either/or thing - many enjoy the best of both worlds and at the same time such AF wine options give everyone access to the wine world. I really love that. At the stand of Zenotheque you can learn more about that, taste our two ZERONIMOs, get the latest Zeronimo news and on Sunday have a chat with me 💬. Because I will be there too. So if you are there and you want to meet up, connect or try Zeronimo let me know and write me in the comments or send me a message :). So looking forward! #wine #newwines #winetrends #newwineflavors #nolow #AFoption #nonalcoholicwine #premiumwines #alcoholfreewines #mindfuldrinking #nonalcholic #sobercurious #beverages #berverageindustry #beveragetrends #winetrends #zeromovement

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A tale of two strategies: Transparency vs. Cost Efficiency in Swiss Retail At the forefront of enhancing customer transparency, Valora Group sets a new benchmark by being the first retailer in Switzerland to label its own-brand products with both Nutri-Score and Eco-Score. Starting in June, customers at avec, Kkiosk and Press&Books will benefit from clear information on health and sustainability, enabling informed purchasing decisions. Valora's initiative reflects a strong commitment to customer education and sustainable practices, covering over 1,100 outlets across Switzerland. In stark contrast, Migros-Genossenschafts-Bund has decided to discontinue the Nutri-Score, despite previous endorsements from their own health experts. This decision is driven by a reassessment of its customer value and cost considerations. While previously hailed as a tool for transparent, health-conscious shopping, Migros now views the Nutri-Score as confusing and costly to implement. This move aligns with their new focus on price image over sustainability, as highlighted by recent statements from their new sustainability head and structural changes within the company. Future will tell who is right and until then, let the customer be the judge. #Transparency #Sustainability #Health #NutriScore

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Client Story💻🎉 Today we would like to introduce you to our client Grindhouse Burgers Berlin and their success story using our various digital marketing automations: Slide 2: Via alphin Socials we ensure a professional appearance with fully automated postings and individual highlight covers and thus constantly provide the Grindhouse community with product photos and important information. Supported by our Social Media AI. Slide 3: With our Local Influencers product, Grindhouse attracted almost 100 content creators last year, achieved a reach of over 5.7 million and won over numerous new customers. Fully automated with our no-touch influencer application Freachly. Slide 4: With alphin Reviews, Grindhouse was able to collect a large number of new reviews and steadily improved their Google rating - 4.5 stars from 2207 reviews speak for itself! Slide 5: Google Ads attracted over 1,000 visitors to the site last year and a monthly ad budget of €100 generated an average of around €1,000 in monthly revenue! Slide 6: To ensure that Instagram and all other relevant channels always have the latest product photos, alphin Photos regularly organizes photo shoots. Grindhouse Burgers' success story is a demonstration of the power of strategic digital marketing efforts for local businesses. We're thrilled to have played a role in their journey and look forward to helping many more local clients on their path to digital success with our software! #localbusiness #localmarketing #clientstory #success #SaaS #socialmedia #influencermarketing #googlereviews #googleads

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🌱 We're thrilled to be featured in this insightful German article about reducing waste in the restaurant industry! Thank you, Gwiegastro.de, for highlighting our efforts toward a more sustainable future ♻️ In addition to implementing digital solutions to minimize food waste, here are a few more ideas to help your restaurant achieve zero waste: 🍽️ Embrace leaf-to-root cooking: Use the entire vegetable, including stems, leaves, and skins, to minimize waste and maximize flavor. 🥩 Practice nose-to-tail cooking: Use the whole animal to reduce meat waste and create delicious dishes from often overlooked cuts. 🥡 Offer reusable packaging options for takeout and delivery to reduce single-use plastics. Want to help create a more sustainable future for the food industry? Get all the insights here 👇 https://hubs.li/Q02x3Bfv0

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