SONAE ARAUCO

#InspiredBy Timeless elegance: Hotel Raxó on Rias Baixas beach 🏖️✨ Explore the charm of the recently renovated Hotel Raxó on the picturesque beach of Rias Baixas in Spain, now adorned with Sonae Arauco's Innovus Collection. The renovation features the soft Magyra Beech Nature (M6210) decorative, chosen for its warm and cosy atmosphere, bringing serenity to every corner. Paco Galiñanes Chaves from the Paco Galiñanes studio shared, "The Flow texture and light tone of this decor suited our vision perfectly." From the kitchen and bathroom furniture to the bed headboards, wardrobes and TV stands in the suites, this elegant Innovus decor creates a perfect aesthetic. The entrance doors to the flats also reflect the same refined style, ensuring a cohesive interior design. Explore the Innovus Collection here 👉 https://bit.ly/3WfACK2 #SonaeArauco #InnovusCollection #DecorativeProducts #WoodBasedSolutions

🔍 Training to improve, learning to evolve. This is the motto of the first article in Wood Made Stories 6. At Sonae Arauco, we view training as a key attraction for new talent, a valuable asset for current employees, and a driver of organizational change. Our Sonae Arauco Knowledge Academy (SAKA) is the cornerstone of our human resources development. From technical business knowledge to management skills, the academy ensures continuous growth and development. In 2024, we already exceeded the training requests of 2023 and mapped 82% of critical competencies of our people. Currently, personalized development plans are being crafted for about 150 employees based on detailed skills analyses. SAKA also partners with suppliers and other companies to develop training programs that anticipate future competency needs. 📖 Discover more in the full article. Join us in embracing a culture of continuous learning and growth! 👉https://bit.ly/3KIcYPO #SonaeArauco #WoodMadeStories #SAKA #TakingPeopleFurther

Discover the 8 benefits of Innovus decorative panels! 🌟✨ Michelle Quintao, our Marketing Director, highlights: "Innovus panels are versatile, easy to clean, and sustainable, meeting our customers' needs while promoting a healthier and more beautiful environment." Innovus panels offer antibacterial surfaces that resist scratches and fading, are adaptable to custom projects, and boast low emissions. 🌍🔧 Transform your spaces with Innovus for long-lasting durability and elegance. Elevate your interiors with solutions that are not only practical but also environmentally friendly. #SonaeArauco #TakingWoodFurther #TakingPeopleFurther #InnovusCollection #MatchingOurNature

Architecture Week is back! This year, the event reflected the convergence between IT and OT, inspired by the market trends observed by our teams.🌐✨ On June 27th and 28th, the event reunited blended contents of our internal projects with external guests from tech and industry companies. These days were a total immersion in technology and innovation, promoting the convergence between IT and operations, and a glance to the future of these areas and the evolution of our applications, integrating technologies such as AI, connectivity, interoperability, and 5G networks. 🚀 #SonaeArauco #ArchitectureWeek #TakingWoodFurther #TakingPeopleFurther

🌲🏆 The Sonae Arauco team at HolzLand EXPO is thrilled to announce our nomination as Top Supplier of 2024! 🎉 We thank all HolzLand dealers for this prestigious recognition and our colleagues for their outstanding efforts! HolzLand stands as a premier European cooperation within the timber trade, uniting wholesalers and retailers across approximately 260 locations. HolzLand Expo, their flagship event, celebrates industry excellence, culminating in the Supplier of the Year award. We are proud to be the only wood-based materials company nominated this year. #SonaeArauco #HolzLandEXPO #TopSupplier2024 #TakingWoodFurther #TakingPeopleFurther

A harmonious blend of nature and design - The charm of Deer (L5236) in Sonae Arauco's Innovus Collection. 🌿✨ This modern yellow hue embodies warmth, bringing a sunny vibrance into any interior. Deer’s neutral yet stimulating unicolour pairs seamlessly with woods and other neutral decors, creating a versatile and inviting atmosphere. An ideal choice for adding an audacious touch to your spaces. 🏡 Explore the Deer decor and more at: https://bit.ly/3xIZgJo #SonaeArauco #InnovusCollection

We are excited to introduce our first digital plant in Germany, Nettgau, following the success of our units in the Iberian Peninsula. With real-time data from production to dispatch, the digital plant enables continuous monitoring and quick responses. 🌐✨ The "Digital Plant Viewer" platform uses artificial intelligence to alert when performance goes out of ideal parameters, automatically initiating corrective actions. According to Dirk Beyer, Nettgau Plant Manager, "The digital plant allows us to work with accurate real-time information, reducing bureaucracy and improving analysis and problem-solving." With this transformation, Sonae Arauco is moving towards Industry 5.0, integrating cutting-edge technologies with human intelligence for a more sustainable and efficient future. 🚀 Learn more about our digital plant here 👉 https://bit.ly/4c2R8Tf #SonaeArauco #TakingWoodFurther #TakingPeopleFurther #DigitalPlant

Meet Laurenz Matschke, our Technologist at Nettgau’s plant in Germany! 🛠️ Laurenz, 25, who has a Bachelor's Degree in Forestry and a Master's in Wood Technology and Management from Technische Universität Dresden, joined us in May 2023. His main project involves optimizing the performance of our short-cycle presses, addressing various challenges in coated plate production. 💼🌿 What Laurenz appreciates the most about Sonae Arauco is the supportive and collaborative culture. He highlights: "The high level of practical experience among colleagues and their willingness to help and share knowledge is invaluable. It's fulfilling to work in an environment that prioritizes quality and customer satisfaction." Thank you, Laurenz, for your dedication and contributions to our team! 🌟 #SonaeArauco #TakingPeopleFurther

✨ The 6th issue of our magazine Wood Made Stories is here! This year, our magazine focuses on our people and the importance of human capital for the success of all companies. The important role of training, the innovative advances on the road to Industry 5.0 and the need to perfectly harmonise people and technology are the main topics in this edition.💡 Don’t miss the profile of Arman Fatunz, who talks about his inspiring journey, the interview with the long-time friends and colleagues Adelaide Alves and Paulo Pinto De Sousa, the article with Enrique Quirós Domínguez about his life between Spain and the world, and the insightful article by our guest author Cristina Simón, who discusses the importance of leadership training in organisations. Dive into our key achievements and our latest projects and be inspired by our vision for the future. Curious? Click here to explore more: https://bit.ly/3KIcYPO #SonaeArauco #WoodMadeStories #TakingPeopleFurther

#InspiredBy Comfort and Elegance: IBERIK Gran Balneario de Guitiriz & Golf 🏨 Discover the charm of the recently renovated IBERIK Gran Balneario de Guitiriz & Golf, in the serene landscape of the province of Lugo in Spain, with Sonae Arauco solutions. 💫 Each room and suite has a cosy yet elegant ambience, designed to offer comfort. With the Innovus Ethnic Sand decor (M6299), guests are greeted with a blend of timeless sophistication and contemporary flair.🌿💼 Explore the Innovus Collection here 👉 https://bit.ly/4aanZ6V #SonaeArauco #InnovusCollection