Sonae Sierra

𝐆𝐫𝐞𝐚𝐭 𝐭𝐡𝐢𝐧𝐠𝐬 𝐜𝐨𝐦𝐞 𝐟𝐨𝐫 𝐭𝐡𝐨𝐬𝐞 𝐰𝐡𝐨 𝐝𝐨 𝐭𝐡𝐢𝐧𝐠𝐬!✨ Our vibrant, talented and multinational 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐨𝐟 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞 𝐞𝐱𝐩𝐞𝐫𝐭𝐬 is using an 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐞𝐝 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 to push for our business growth into 𝐧𝐞𝐰 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞 𝐬𝐞𝐜𝐭𝐨𝐫𝐬, with 𝐧𝐞𝐰 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 and 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬. We are 𝐞𝐱𝐩𝐞𝐫𝐭𝐬 𝐢𝐧 “𝐝𝐨𝐧𝐞!”, as we have always been, but our ambition is really re-shaping us! Check how on the video below. #RealEstate #SonaeSierra

🎯 𝗔𝘀𝘀𝗲𝘁 𝗖𝗹𝗮𝘀𝘀: 𝗪𝗵𝗲𝗿𝗲 𝗗𝗼 𝗜𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀 𝗟𝗼𝗼𝗸? 📈 Andrea Ometto MRICS, Director of Asset Management & Finance for Italy and Greece, attended the convention organized by il Quotidiano Immobiliare, sharing some insightful updates on the current and future state of the #retail sector.   Here are the takeaways:   ✨ 𝟮𝟬𝟮𝟯: 𝗔 𝗥𝗲𝗰𝗼𝗿𝗱-𝗕𝗿𝗲𝗮𝗸𝗶𝗻𝗴 𝗬𝗲𝗮𝗿 𝗳𝗼𝗿 𝗦𝗼𝗻𝗮𝗲 𝗦𝗶𝗲𝗿𝗿𝗮 ✨ Despite the challenging market conditions, we achieved €3.4 billion in sales across our managed #shoppingcentres in Europe, with service-generated revenue increasing by 14% compared to the previous year.   📈 𝗣𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗦𝘁𝗮𝗿𝘁 𝘁𝗼 𝟮𝟬𝟮𝟰 📈 The momentum continues in 2024 with impressive results: 98% occupancy rate for units in #Italy 🇮🇹 25% increase in sales in our managed European portfolio compared to pre-pandemic levels.   🌱 𝗜𝗻𝘃𝗲𝘀𝘁𝗶𝗻𝗴 𝗶𝗻 𝗥𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝗙𝘂𝘁𝘂𝗿𝗲-𝗣𝗿𝗼𝗼𝗳 𝗔𝘀𝘀𝗲𝘁𝘀 🌱 We continue to #invest in our assets. In 2023, with Reify. we refurbished the food hall at Gli Orsi and made a light refurbishment of Le Terrazze. These spaces were designed to be #sustainable, inclusive, and aligned with evolving consumer demands. 🌍🍽️ The good performance and resilience of the retail assets will drive an increase of investments within a high yield environment with improving financial conditions. Join us innovating the retail landscape!

🎉 𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝟯𝟬 𝗬𝗲𝗮𝗿𝘀 𝗼𝗳 𝗠𝗮𝘅 𝗖𝗲𝗻𝘁𝗲𝗿 🎉   For three decades, Max Center has been a landmark for the community of Bilbao, #Spain, offering an unparalleled shopping, entertainment and cultural experience.   Since its opening, Max Center has undergone several #transformations to adapt to the changing needs of its visitors, becoming a place where people can come together to enjoy enriching and exciting experiences.   🔎 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗪𝗶𝗹𝗹 𝗙𝗶𝗻𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗖𝗲𝗻𝘁𝗿𝗲 🔎   📱 𝟭𝟳-𝗠𝗲𝘁𝗲𝗿 𝗧𝗮𝗹𝗹 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗪𝗮𝗹𝗹 - Offering unique and personalised #digital content, supporting event broadcasting, and enabling augment reality experiences   📐 𝗜𝗰𝗼𝗻𝗶𝗰 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲 - The Central Plaza's pyramid, a symbol of the mall, is made of glass triangles and stands over 30 meters from the ground floor. Reify. took inspiration from the unique heritage and natural surroundings of the region for the centre's new identity.   👾 𝗞𝗶𝗱𝘀 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗮𝗻𝗱 𝗘𝗻𝘁𝗲𝗿𝘁𝗮𝗶𝗻𝗺𝗲𝗻𝘁 𝗔𝗿𝗲𝗮𝘀 - Completely refreshed to welcome families   🌿 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 - Our efforts have been recognized with the renewal of the prestigious 5-star BREEAM® España® certificate level "Excellent", underscoring our commitment to #ecoefficiency   Congratulations to the entire team that has contributed to the success and innovation of this project. Here's to the next 30 years of Max Center!

This week our CFO, Luis Mota Duarte, and José Rocha, Director of Expansion & Strategy for Developments, shared their insights on the robust #Portuguese real estate sector at the Real Estate Meetup X. Thank you to the American Club of Lisbon, EastBanc Portugal and Deloitte for organizing the event and hosting us as representatives of the #realestate industry. At Sonae Sierra, 𝘄𝗲 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲 𝘁𝗼 𝗱𝗲𝘃𝗲𝗹𝗼𝗽 𝗮 𝘀𝘁𝗿𝗼𝗻𝗴 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝗼𝗳 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝗶𝗻 𝗣𝗼𝗿𝘁𝘂𝗴𝗮𝗹, 𝗶𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴 𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝘁𝗶𝗮𝗹, 𝗺𝗶𝘅𝗲𝗱-𝘂𝘀𝗲, 𝗮𝗻𝗱 𝗼𝗳𝗳𝗶𝗰𝗲 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴𝘀. Join us in exploring new #investment opportunities and shaping the future of real estate!

💃 #Fashion 𝗠𝗲𝗲𝘁𝘀 #Retail 𝗮𝘁 𝗣𝗹𝗮𝘇𝗮 𝗠𝗮𝘆𝗼𝗿 💃 Creating unique experiences is at the heart of how we manage properties. Recently, Plaza Mayor hosted the 36th edition of MálagaCrea, the young fashion show promoted by the Ayuntamiento de Málaga. This initiative aims to promote and encourage #culture and art created by #young Andalusians, featuring fashion collections that include flamenco among other styles.   📢 "𝗣𝗹𝗮𝘇𝗮 𝗠𝗮𝘆𝗼𝗿 𝗶𝘀 𝗮 𝗯𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸 𝗳𝗼𝗿 𝗳𝗮𝘀𝗵𝗶𝗼𝗻 𝗮𝗻𝗱 𝗹𝗲𝗶𝘀𝘂𝗿𝗲 𝗶𝗻 𝗔𝗻𝗱𝗮𝗹𝘂𝘀𝗶𝗮, 𝘄𝗵𝗶𝗰𝗵 𝗶𝘀 𝘄𝗵𝘆 𝘄𝗲 𝗯𝗲𝗹𝗶𝗲𝘃𝗲 𝘁𝗵𝗮𝘁 𝘁𝗼𝗽-𝗹𝗲𝘃𝗲𝗹 𝗲𝘃𝗲𝗻𝘁𝘀 𝘀𝘂𝗰𝗵 𝗮𝘀 𝗠𝗮́𝗹𝗮𝗴𝗮𝗖𝗿𝗲𝗮 𝗠𝗼𝗱𝗮 𝗳𝗶𝘁 𝗶𝗻 𝗽𝗲𝗿𝗳𝗲𝗰𝘁𝗹𝘆 𝘄𝗶𝘁𝗵 𝗼𝘂𝗿 𝗰𝗲𝗻𝘁𝗿𝗲" explains Juan Rafael Perea Luque, Director of Plaza Mayor.   At Sierra, we are proud to support young talent through events that are 100% open and accessible at no cost to our visitors, offering inclusive and unique customer experiences. 🌟

🎻 𝗖𝗹𝗮𝘀𝘀𝗶𝗰 #Music 𝗮𝘁 𝗥𝗲𝘁𝗮𝗶𝗹 𝗦𝗽𝗮𝗰𝗲𝘀: 𝗔 𝗛𝗮𝗿𝗺𝗼𝗻𝗶𝗼𝘂𝘀 𝗕𝗹𝗲𝗻𝗱! 🎻   ArrábidaShopping, managed by Sierra, proudly hosted the 8th edition of "𝗔𝗿𝗿𝗮́𝗯𝗶𝗱𝗮 𝗦𝗶𝗻𝗳𝗼́𝗻𝗶𝗰𝗮." This celebrated music event, in collaboration with Câmara Municipal de Vila Nova de Gaia and Fundação Casa da Música, featured some of the most renowned classical and symphonic compositions.   🎶 𝗘𝘃𝗲𝗻𝘁 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀: Attracted over 4,000 attendees to two open-air concerts. Iconic pieces by Richard Wagner, John Williams, and Hans Zimmer, performed by the Orchestra of Casa da Música   🌟 𝗔 𝗨𝗻𝗶𝗾𝘂𝗲 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: An unforgettable opportunity to enjoy high-quality music in an informal and accessible setting. This initiative underscores Sonae Sierra's commitment to making #culture accessible to everyone, positioning the assets we manage as urban hubs for #inclusion and social responsibility. #PropertyManagement #Retail

🏀 𝗘𝗹𝗲𝘃𝗮𝘁𝗶𝗻𝗴 #Sports 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝗮𝘁 𝗣𝗮𝗿𝗸𝗟𝗮𝗸𝗲 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗖𝗲𝗻𝘁𝗲𝗿: FIBA 𝟯𝘅𝟯 𝗬𝗼𝘂𝘁𝗵 𝗡𝗮𝘁𝗶𝗼𝗻𝘀 𝗟𝗲𝗮𝗴𝘂𝗲 - 𝗨𝟮𝟭! 🏀   For the third consecutive year, ParkLake Shopping Center in Bucharest proudly hosted the FIBA 3x3 Nations League, bringing together youth teams from across Europe and the #basketball community for an exciting urban sports #festival.   🌟 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗼𝗳 𝘁𝗵𝗶𝘀 𝟯-𝗗𝗮𝘆 𝗘𝘃𝗲𝗻𝘁 🌟 🎉 Spectators interacted with players on the warm-up court, participated in #games, won prizes, and enjoyed non-stop music; 🤸♂️ The halftime shows were spectacular, featuring acrobatics by the Circul Metropolitan Bucuresti, cheerleading by iSports Ploiesti, and traditional dance performances; ♿️ A particularly touching moment was the #wheelchair basketball demonstration by the Motivation Romania Foundation teams, showcasing the power of inclusion and the positive impact of sports on health and community.   A big congratulations to our property management team for curating yet another unforgettable customer experience; and thank you to the organizers: Sport Arena Streetball, and the Federația Română de Baschet.   Here's to creating more incredible moments in sports - within retail spaces. 😉

𝗕𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝗦𝗰𝗲𝗻𝗲𝘀 𝗮𝘁 𝗩𝗶𝘃𝗮 𝗢𝗳𝗳𝗶𝗰𝗲𝘀 🏢 the new, innovative #office complex developed by Sierra in partnership with GFH in Porto Business District, boasting 21.500 sqm of workspaces.   The space received the visit of Pedro Baganha, Councilor of Urbanism, Public Space and Housing for the Câmara Municipal do Porto, who had the opportunity to see first-hand the on-going work. At the venue, he was joined by our partner GFH, our CEO Fernando Oliveira and our Executive Director for Developments, Alexandre Fernandes.   This unique project, expected to be finalized during the first quarter of 2025, stands out for its size, #flexibility, strategic location and ample #green spaces that surround it. Ph Credits | GFH

🎾 𝗧𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 #Padel 𝗰𝗼𝘂𝗿𝘁 𝗶𝗻 𝗮 𝘀𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗰𝗲𝗻𝘁𝗿𝗲 𝗶𝗻 𝗣𝗼𝗿𝘁𝘂𝗴𝗮𝗹 🎾   The central square of Nova Arcada, in Braga, has been transformed into an iconic padel court, attracting 400 players from all levels to compete, along with the thousands of #visitors who came to watch them play and enjoy the #show.   Sonae Sierra 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲𝘀 𝘁𝗼 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗲 𝗮𝗻𝗱 𝗿𝗲𝗱𝗲𝗳𝗶𝗻𝗲 𝘀𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗰𝗲𝗻𝘁𝗿𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀. By integrating #retail with leisure, we give life to thrilling sporting spectacles that meet the needs of today’s consumers 🤝

Yesterday, Gonçalo Marques dos Santos, our #Innovation Manager at Sierra, took the stage as a speaker at the bootcamp marking the start of the second edition of Clean Future.   This program, run by Unicorn Factory Lisboa, supports the growth of international digital solution startups that are promoting #sustainability in the cities of tomorrow, with a focus on construction, mobility, and #retail.   🔥 Here some of the hot topics in retail innovation 🔥 #1 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗘𝘅𝗽𝗲𝗰𝘁𝗮𝘁𝗶𝗼𝗻𝘀: Retailers and Property Managers must collaborate to meet the rising demand for personalized and ethical products and #experiences.   #2 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴: Leveraging the power of #AI with data and knowledge about our visitors enables us to communicate effectively with each individual, integrating online and offline experiences. #3 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗰𝗵𝗼𝗶𝗰𝗲𝘀: From recycling, reusing, and refurbishing products to ensuring transparency and efficiency in sourcing and logistics, and implementing ESG property management initiatives, every part of the retail chain can contribute to a greener future. We are proud to drive innovation and sustainability forward through the spaces we manage, contributing to meaningful change of the industry.