𝗤𝟰, 𝘄𝗲‘𝗿𝗲 𝗰𝗼𝗺𝗶𝗻𝗴 𝗿𝗶𝗴𝗵𝘁 𝗮𝘁 𝘆𝗼𝘂! Last week, we got invited by the awesome team of Hive to talk about some of the biggest marketing trends in 2022 🥳 Alongside the amazing Miriam Jacks, founder of JACKS beauty line, our founding investor, Jo Witte, talked about the opportunities in marketing through Performance UGC. Here is a glimpse of what we shared: 𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝗨𝗚𝗖 𝘄𝗼𝗿𝗸? 1. UGC works because it’s incredible authenticity & trust it builds among your target audience 2. Creators are hand-picked to reflect your customers‘ feelings, needs, even looks & voice and hence resonate with your audience 𝗪𝗵𝗮𝘁 𝗰𝗮𝗻 𝘆𝗼𝘂 𝗵𝗼𝗻𝗲𝘀𝘁𝗹𝘆 𝗲𝘅𝗽𝗲𝗰𝘁 𝗳𝗿𝗼𝗺 𝗨𝗚𝗖? 1. Whilst we’re no big fans of throwing numbers around, we have seen incredible uplifts through UGC. A study just found out that UGC Ads perform on average 29% better than standard paid ads 2. UGC offers you the opportunity to test personas that truly buy from your brand 𝗧𝗶𝗽𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗶𝗻-𝗛𝗼𝘂𝘀𝗲 𝘁𝗲𝗮𝗺 1. Invest in building a trained creator pool 2. Grow your own data warehouse of - Hooks - CTAs - Ad types >> Test and iterate to find your scalable UGC Ads Thank you, Miriam Jacks, for sharing your inspirational growth story via Instagram Live Stories & thank you, Hive, - you guys are true rays of sunshine and know how to host an event full of amazing people! @HIVE guests - we didn’t get the chance to speak to all of you, hit us up if you would like to exchange some more ideas 🙌🏼 #opportunities #event #ugc
Last night we were thrilled to host an evening of insightful talks and networking with JACKS beauty line and Social Heaven. We heard from Miriam Jacks and Jo Witte about how to leverage the top marketing trends in e-commerce for 2022, especially relevant considering the busy season right around the corner. This was followed by conversation and networking over a buffet and drinks. Would you be interested in attending a similar event in the future? Which topics would you be interested to hear about? Let us know in the comments 👇 Carlota Sagnier Eckert Tianna Chan Zoe Schirren Milad Papahnbehbahani Wiebke Koplin Benita Schmidt Maika Baier Leonard von Kleist Vicente Valenzuela Jösch Christopher Sievert #marketing #networking #event #ecommerce #jacksbeautyline #socialheaven #socialmediamarketing
-
-
-
-
-
+1