Creative Milkshake

Let’s chat about creative analysis. Understanding ad anatomy is key. We all know hook, body, CTA - but to truly nail your ads, you need to dive deeper. Our founder, Mirella Crespi gets into exactly how we do it. First up, the basic anatomy of an ad. ⚪️ Structural building blocks: Hook, body, call to action. From there, determine whether the ad is product-focused or person-focused. ⚪️ Product building blocks: Introduce, demonstrate, highlight benefits, unboxing. ⚪️ Person building blocks: Problem/solution, before & after or storytelling. 📍 Affiliate World Conferences #adstrategy #creativestrategy #creativemilkshake #productionstudio #crea

"Trends come and go quickly. Our goal is to deliver ads that are more evergreen, capable of scaling and sustaining high spend over time." Our founder, Mirella Crespi explores the importance of trend research to create ads that capture attention and deliver lasting impact. ⚪️ Analyse your creative execution. Focus on sounds, camera angles, and transitions in trending content. ⚪️ Adapt quickly. Make your ads feel native by incorporating these elements. ⚪️ Utilise TikTok Creative Center to explore trending hashtags, songs and videos for inspiration. 📍 Affiliate World Conferences #digitalmarketing #creativestrategy #tiktokmarketing #creativemilkshake

Increasing your ad budget doesn’t mean you'll reach more people, the key is to make strategic iterations. Discover how we optimise for growth as Mirella Crespi delves in. ⚪️ Refresh your creatives. Avoid audience fatigue by regularly updating your ads with fresh, engaging content. ⚪️ Optimise high-spend ad sets. Keep high-performing ad sets active with new creatives to maintain profitability. ⚪️ Stay ahead with data. Use data to identify when to iterate and how to effectively implement new strategies. 📍 Affiliate World Conferences

Last week, our founder Mirella Crespi sat down with Motion (Creative Analytics) to delve into ramping up your ad production. An insight into why our data-driven ads convert, find out how we do it. 👌 ⚪️ Make your ads with purpose. Research, hypothesize, test and repeat. An idea is only as great as its execution. ⚪️ Double down on your hooks. Create ten versions of one great content idea and you’ll be able to identify what resonates with a single ad. ⚪️ Do your research. Leverage TikTok Creative Center, FB Ad Library, live in the comments and scroll TikTok to find good hooks for your videos to use or model. ⚪️ Play with sound. 95%+ of TikTok, Reels and YT Shorts users spend time on the platform with sound on. Utilise sound as your starting point for content ideas.